Marketing Strategy Resources

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

The Most Successful Types of B2B Influencer and Brand Collaboration

The Most Successful Types of B2B Influencer and Brand Collaboration

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

The Case for Incorporating External Events Into Your Media Mix

The Case for Incorporating External Events Into Your Media Mix

Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.

AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

The Top Areas B2B Marketers Expect to Increase Spend On

The Top Areas B2B Marketers Expect to Increase Spend On

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research.

Seven Guiding Principles for Noticeably Better B2B Marketing

Seven Guiding Principles for Noticeably Better B2B Marketing

Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.

The Top Marketing Challenges Small Businesses Face

The Top Marketing Challenges Small Businesses Face

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

Tech Marketers Need to Rethink Automation

Tech Marketers Need to Rethink Automation

Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

Do Marketers Expect to Face More Competition in 2024?

Do Marketers Expect to Face More Competition in 2024?

Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

Creepy or Cool? How People Feel About Brand Interactions

Creepy or Cool? How People Feel About Brand Interactions

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally.

Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

The Top Benefits and Challenges of Printed Marketing Materials

The Top Benefits and Challenges of Printed Marketing Materials

What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers.

B2B Tech Marketers' Budget Expectations for 2024

B2B Tech Marketers' Budget Expectations for 2024

Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

Martech 2024: Three Trend Predictions

Martech 2024: Three Trend Predictions

Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

The Business Outlook for Marketing Agencies in 2024

The Business Outlook for Marketing Agencies in 2024

Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research.

How to Gain Managerial Approval for Your Go-to-Market Strategy

How to Gain Managerial Approval for Your Go-to-Market Strategy

GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.

Subscribe to the MarketingProfs Today newsletter