Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.
Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.
Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.
Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.
Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more.
Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more.
Partnerships are a powerful way for brands to expand globally, offering cost-effective solutions, local expertise, and audience reach. Learn more.
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.