Marketers say increasing engagement and expanding the use of AI tools are their top email marketing priorities in 2026, according to research from Litmus.
Catch up on select AI news and developments since Friday, July 31. Stay in the know.
AI is widely used for customer insights, but trust remains limited. Learn why the AI adoption-trust gap exists and three ways to validate AI-generated recommendations before acting. Read more.
B2B software buyers say free trials and product demos are the resources that have the most influence on their buying decisions, according to recent research.
AI accelerates content creation, but credibility still depends on strategy, expertise, and earned media. Learn how to build authority that both audiences and AI recognize. Read more.
Catch up on select AI news and developments since Friday, July 24. Stay in the know.
Most CMOs say they have a high degree of influence within their company, but most also say they find it difficult to align leadership around their marketing vision, according to recent research.
AI is changing entry-level marketing roles. Learn how young marketers can build technical, strategic, and collaborative skills to grow their careers and deliver greater business impact. Read more.
Sustainable event design combines reusable materials, intentional planning, digital tools, and community partnerships to reduce environmental impact while strengthening brand value and attendee experiences. Read more.
Catch up on select AI news and developments since Friday, July 17. Stay in the know.
Discover practical advice on aligning Sales and Marketing through shared account reviews, ICP-based prioritization, collaborative metrics, and stronger teamwork to improve pipeline performance. Read more
Most marketers say their reporting does not provide a detailed view of how customers actually move across channels and touchpoints, according to recent research.
Learn how to create sales-ready content, engage subject matter experts, improve CRM adoption, and demonstrate marketing's contribution to revenue with practical advice from A. Lee Judge. Read more.
Learn how to engage Sales in content creation, build trust across teams, address buyer objections, and create content that supports every stage of the sales process. Read more.
Catch up on select AI news and developments since Friday, July 10. Stay in the know.
Traditional B2B metrics overlook what matters most to developers. Learn how to measure adoption, sentiment, product usage, and community impact to demonstrate real business value. Read more.
Generative AI rewards credible, corroborated content over traditional search rankings. Learn how thought leadership, earned media, and syndication help build lasting AI visibility and authority. Read more.
Many enterprises aren't achieving their targeted cost savings from AI because they've underestimated the amount of human oversight needed for automation, according to recent research.
Some 63% of B2B marketers say their organization's marketing budget has increased in 2026 compared with 2025, according to recent research.
Most B2B personalization stops at audience segments. Learn how unified customer intelligence, omnichannel coordination, and strategy-driven execution create experiences that are more relevant, consistent, and effective. Read more.