Marketing Strategy Resources

Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

The Top Benefits and Challenges of Printed Marketing Materials

The Top Benefits and Challenges of Printed Marketing Materials

What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers.

B2B Tech Marketers' Budget Expectations for 2024

B2B Tech Marketers' Budget Expectations for 2024

Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

Martech 2024: Three Trend Predictions

Martech 2024: Three Trend Predictions

Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

The Business Outlook for Marketing Agencies in 2024

The Business Outlook for Marketing Agencies in 2024

Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research.

How to Gain Managerial Approval for Your Go-to-Market Strategy

How to Gain Managerial Approval for Your Go-to-Market Strategy

GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.

Fundamental Change Is Coming to B2B Marketing in 2024

Fundamental Change Is Coming to B2B Marketing in 2024

The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...

'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing

'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing

Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for producing better results.

The Paid Channels Marketers Plan to Increase Spend On in 2024

The Paid Channels Marketers Plan to Increase Spend On in 2024

Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.

Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.

Marketing as a Service, or How to Improve B2B Marketing Impact

Marketing as a Service, or How to Improve B2B Marketing Impact

During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.

Generative AI in Marketing: How B2B and B2C Adoption Differ

Generative AI in Marketing: How B2B and B2C Adoption Differ

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?

What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework

What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework

"What should I keep in-house, and when should I use an agency?" That marketing and advertising dilemma may be one of the most persistent. And the decision can be hugely consequential. Here's how to weigh your options.

B2B Marketing Budget and Spend Trends for 2024

B2B Marketing Budget and Spend Trends for 2024

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research.

How to Recruit Top-Notch Tech Pros for Qualitative Research

How to Recruit Top-Notch Tech Pros for Qualitative Research

Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.

Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You

Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You

Looking for a new B2B marketing agency? This article will help you understand what goes on behind-the-scenes at an agency when your brief goes out.

Marketers' Business and Budget Expectations for 2024

Marketers' Business and Budget Expectations for 2024

Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next year, according to a recent survey.

What B2B Software Buyers Look for in Online Reviews

What B2B Software Buyers Look for in Online Reviews

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent research from B2B SaaS Reviews.

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