These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.
Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.
Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.
Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.
Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.
What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.
Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.
Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.
Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.
B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research.
Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.
Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.
Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.