Branding Resources

The Most Valuable US Brands

The Most Valuable US Brands

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.

Taylor Swift's PR Strategy: Lessons for Any Brand

Taylor Swift's PR Strategy: Lessons for Any Brand

Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!

Content With Purpose: How to Elevate Your Brand

Content With Purpose: How to Elevate Your Brand

Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.

Why You Need a Brand Style Guide (Even If you Think You Don't)

Why You Need a Brand Style Guide (Even If you Think You Don't)

Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.

Eight Steps to Ensure Brand Safety With Influencer Marketing

Eight Steps to Ensure Brand Safety With Influencer Marketing

B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.

Nine Rebranding Myths and Misconceptions Debunked

Nine Rebranding Myths and Misconceptions Debunked

Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.

Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.

Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right

Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right

Each type of marketing video has attributes that make it better at some tasks than others. Whiteboard videos excel at engaging and concisely conveying lots of information. But, with the right visual and production elements, they can also be great for branding.

Four Steps to Get Your Team Writing in Your Brand's Voice

Four Steps to Get Your Team Writing in Your Brand's Voice

This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.

What Makes B2B Tech Buyers Distrust Brands?

What Makes B2B Tech Buyers Distrust Brands?

Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research.

The Availability Heuristic, Sharks, and Your Marketing

The Availability Heuristic, Sharks, and Your Marketing

The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those biases to their benefit—through awareness advertising, for example. Ethics aside, it's probably not a good idea...

Three Social Media PR Tips for Driving B2B Brand Visibility

Three Social Media PR Tips for Driving B2B Brand Visibility

When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

How to Craft Your Brand's Elevator Pitch

How to Craft Your Brand's Elevator Pitch

To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one.

Three Generative AI Tools and Tricks You May Not Have Considered

Three Generative AI Tools and Tricks You May Not Have Considered

You've likely heard how generative AI can automate content creation, enhance data analysis, and power chatbots. Here are three additional use cases for AI you might have overlooked.

Mastering Brand Consistency in the Age of AI: A Guide for Marketers

Mastering Brand Consistency in the Age of AI: A Guide for Marketers

Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.

Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)

Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)

When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable.

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It

The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It

Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind?

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