Which brands do AI platforms cite most often when given sector-specific prompts? To find out, researchers analyzed data from responses given by three major LLMs.
Discover practical advice on aligning Sales and Marketing through shared account reviews, ICP-based prioritization, collaborative metrics, and stronger teamwork to improve pipeline performance. Read more
Learn how to create sales-ready content, engage subject matter experts, improve CRM adoption, and demonstrate marketing's contribution to revenue with practical advice from A. Lee Judge. Read more.
Learn how to engage Sales in content creation, build trust across teams, address buyer objections, and create content that supports every stage of the sales process. Read more.
Which types of B2B-related content on LinkedIn are cited most by AI-powered search platforms? To find out, researchers analyzed prompts focused on different B2B categories across six AI models.
Do Americans pay attention when ads come on during podcasts? Do they find these ads disruptive? To find out, researchers surveyed a nationally representative sample of 1,450 adults in the United States.
Are most Americans opted in to receive text messages from businesses? How often do they want to receive these marketing messages? When do they want to receive them? To find out, researchers conducted a survey of 1,000 consumers.
Strategic storytelling helps companies simplify complexity, build trust, align teams, and influence markets. Learn how powerful narratives position customers as heroes and drive business growth. Read more
How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more
How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more
Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results. Read more
Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies. Read more
How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.
AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more
Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.
Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more.
AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more.
Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more.
What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States.
Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research.