According to recent research from WARC, global podcast ad spend is expected to reach $5 billion by 2025.
The forecasted growth for podcast ad spend is slower compared to other emerging channels, such as retail media, CTV, and DOOH.
The United States accounts for almost half of the global podcast ad spend, with podcasts becoming a central source for cultural and political discourse.
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The Slow But Steady Increase in Podcast Ad Spend
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