$120B Gone to Fraud: Affiliate Compliance Is Your Only Shield

$120B Gone to Fraud: Affiliate Compliance Is Your Only Shield

Advertising & Promotions — Tue., Jul. 15, 2025

You know how hard finding customers in B2B can be. That's why many companies choose affiliate marketing as a way of promoting their services.

It's a performance-driven model that allows brands to get clients while paying affiliates for real results, not beautiful-looking numbers. B2B affiliate marketing is a win-win-until compliance gets ignored.

Affiliate marketing compliance isn't just a box to tick-it's a real brand safety measure against losses. Staying compliant means safeguarding your business, not just your paperwork. Recent stats prove it. ... continue reading below

Sign up for free to read the full article.
Enter your email address to continue reading

$120B Gone to Fraud: Affiliate Compliance Is Your Only Shield

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How Association Media Delivers for B2B Marketers What Algorithms Cannot

How Association Media Delivers for B2B Marketers What Algorithms Cannot

Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust. Read more.

The Decline in Ad Spend on Professionally Produced News Content

The Decline in Ad Spend on Professionally Produced News Content

Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

The Slow But Steady Increase in Podcast Ad Spend

The Slow But Steady Increase in Podcast Ad Spend

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.

The Media Channels Marketers Plan to Increase Spend on in 2025

The Media Channels Marketers Plan to Increase Spend on in 2025

Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

Subscribe to the MarketingProfs Today newsletter