Catch up on select AI news and developments since Friday, April 24. Stay in the know.
AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more.
Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more.
Catch up on select AI news and developments since Friday, April 17. Stay in the know.
Catch up on select AI news and developments since Friday, April 10. Stay in the know.
What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States.
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.
Catch up on select AI news and developments since Friday, April 3. Stay in the know.
AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.
Catch up on select AI news and developments since Friday, March 27. Stay in the know.
Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.
Catch up on select AI news and developments since Friday, March 20. Stay in the know.
Discover how advanced marketers scale personalization across channels using data, AI, and smarter testing. Learn five practical ways to improve relevance, measurement, and performance in your campaigns. Read more.
Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research.
Catch up on select AI news and developments since Friday, March 13. Stay in the know.
Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States.
Catch up on select AI news and developments since Friday, March 6. Stay in the know.
Catch up on select AI news and developments since Friday, February 27. Stay in the know.
AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more.
Catch up on select AI news and developments since the workweek ended February 20. Stay in the know.