Martech Resources

Why Some Companies Are Not Increasing Spend on Generative AI

Why Some Companies Are Not Increasing Spend on Generative AI

Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

How Marketing AI and Automation Are Helping Small Businesses

How Marketing AI and Automation Are Helping Small Businesses

Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

The Top AI Tools by Search Volume and User Rating

The Top AI Tools by Search Volume and User Rating

Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

Standards Will Solve Data Clean Room Issues—Here's How

Standards Will Solve Data Clean Room Issues—Here's How

Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.

Three Keys to Successful Marketing Process Automation Implementation

Three Keys to Successful Marketing Process Automation Implementation

Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.

Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

Why Now Is the Time to Embrace a DXP + DAM Martech Solution

Why Now Is the Time to Embrace a DXP + DAM Martech Solution

Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.

Top 3 Use Cases for Data Clean Rooms

Top 3 Use Cases for Data Clean Rooms

Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.

Six Ways to Unlock Web3 for B2B Marketers

Six Ways to Unlock Web3 for B2B Marketers

A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.

How Americans Feel About Artificial Intelligence

How Americans Feel About Artificial Intelligence

Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.

Tech, AI, and Marketing: The Evolution of SEO Strategy

Tech, AI, and Marketing: The Evolution of SEO Strategy

Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

What B2B Buyers Want From Vendor Chatbots

What B2B Buyers Want From Vendor Chatbots

B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.

Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps.

Three Ways B2B Sales Prospecting Will Evolve in 2023

Three Ways B2B Sales Prospecting Will Evolve in 2023

The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends.

The Tech Habits of Americans Age 50+

The Tech Habits of Americans Age 50+

Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research from AARP.

Martech 2023: Three Trends to Expect

Martech 2023: Three Trends to Expect

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.

The Most Important Tech and Societal Trends for Marketers in 2023

The Most Important Tech and Societal Trends for Marketers in 2023

Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.

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