Martech Resources

AI Update, July 10, 2026: AI News and Views From the Past Week

AI Update, July 10, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, July 3. Stay in the know.

Why Multi-Threaded B2B Sales Requires Better Coordination—Not More Tools

Why Multi-Threaded B2B Sales Requires Better Coordination—Not More Tools

B2B revenue teams often mistake tool gaps for pipeline problems. Learn how better coordination, stakeholder mapping, and integrated workflows improve multi-threaded account engagement and sales outcomes. Read more.

AI Update, July 3, 2026: AI News and Views From the Past Week

AI Update, July 3, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, June 26. Stay in the know.

AI Update, June 26, 2026: AI News and Views From the Past Week

AI Update, June 26, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, June 19. Stay in the know.

Why AI Underperforms in Marketing Operations—And 5 Foundations for Success

Why AI Underperforms in Marketing Operations—And 5 Foundations for Success

Many AI initiatives stall after experimentation. Learn the five structural shifts organizations need across strategy, processes, data, technology, and people to make AI a scalable operational advantage. Read more

The Top Challenges Facing Ad Agencies

The Top Challenges Facing Ad Agencies

Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research.

The Prompt Illusion: Why AI Must Stop Being a Tool and Become Our Infrastructure

The Prompt Illusion: Why AI Must Stop Being a Tool and Become Our Infrastructure

Marketing teams are overwhelmed by disconnected AI tools. Discover why marketing operations should build AI infrastructure powered by autonomous agents to automate workflows and unlock higher-value work. Read more

AI Update, June 19, 2026: AI News and Views From the Past Week

AI Update, June 19, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, June 12. Stay in the know.

How B2B SaaS Marketers Get Competitive Intelligence

How B2B SaaS Marketers Get Competitive Intelligence

B2B SaaS marketers are now more likely to use general-purpose AI tools like ChatGPT rather than dedicated tools to get competitive intelligence, according to recent research.

AI Update, June 12, 2026: AI News and Views From the Past Week

AI Update, June 12, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, June 5. Stay in the know.

To What Extent Is Real-Time Data Powering Marketing Investments?

To What Extent Is Real-Time Data Powering Marketing Investments?

Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research.

AI Update, June 5, 2026: AI News and Views From the Past Week

AI Update, June 5, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 29. Stay in the know.

The Key to Real Business Impact With AI in Martech

The Key to Real Business Impact With AI in Martech

Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity. Read more

How to Win the Deals You Can't See—A B2B Content Strategy for the AI Era: Q&A with Ariana Keil

How to Win the Deals You Can't See—A B2B Content Strategy for the AI Era: Q&A with Ariana Keil

How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more

The Role AI Plays in Today's B2B Software Buying Journey

The Role AI Plays in Today's B2B Software Buying Journey

Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research.

AI Update, May 29, 2026: AI News and Views From the Past Week

AI Update, May 29, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 22. Stay in the know.

Your Marketing Stack Can’t Talk to Itself (And AI Is About To Expose It)

Your Marketing Stack Can’t Talk to Itself (And AI Is About To Expose It)

AI agents are revealing why brittle platform integrations hold marketing back, exposing connectivity as the real infrastructure challenge behind automation, workflows, and scalable performance. Read more

AI Update, May 22, 2026: AI News and Views From the Past Week

AI Update, May 22, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 15. Stay in the know.

Martech Built Empires—Now It Needs Bridges

Martech Built Empires—Now It Needs Bridges

Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness. Read more

AI Update, May 15, 2026: AI News and Views From the Past Week

AI Update, May 15, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 8. Stay in the know.

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