Websites and How to Use Them to Grow Your Business: Page 1

Websites

How to Use Web Accessibility Standards to Optimize Your Conversion Rate

Discover how website accessibility standards enhance user experience, expand your reach, and improve conversion rates across all audiences. Implement these practices to boost results. Read more.

Websites

Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.

Websites

What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.

Branding

Images Define Your Brand: Five Stages of the Image Processing Maturity Model

Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.

Websites

A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.

Websites

How to Improve Your Conversion Rates With Digital Accessibility

Making your website accessible improves user experience, increases conversions, and enhances SEO. Learn five best-practices for digital accessibility. Read more.

SEO

Embracing Mobile SEO: How to Optimize Your Site for Mobile-First Indexing

Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.

Websites

Are Popular Websites Complying With Privacy Regulations?

The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according to recent research.

Websites

Landing Page Conversion Benchmarks for 2024

What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?

Websites

What SMBs Want From Their Websites

SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

Websites

Maximize ROI: Strategic Budgeting for B2B Website Redesign

Discover why strategic website redesign budgeting is crucial for B2B success and how to balance short- and long-term investments. Start planning now.

Customer Experience

Choose the 'Bright Web': The Why and How of Building Thriving Communities

Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.

Websites

Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.

SEO

Do Google Searches Still Lead to Clicks in 2024?

What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.

Websites

How to Conduct a Content Review of Your Website

A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.

Websites

Small Business Website Design Trends for 2024

Which background colors, fonts, and design features are being used most on small business websites this year? To find out, researchers analyzed the design of 930 small business websites.

SEO

How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.

Websites

Top Hurdles B2B Buyers Face in Online Purchasing

Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.

Websites

The Largest Traffic Referrers on the Web

Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.

SEO

Technical SEO for B2B Websites: Ensuring Crawling and Indexing

Elevate your B2B website's performance with technical SEO best-practices. These fundamental practices will help drive traffic and engagement. Learn more.

Websites Resources

Subscribe to the MarketingProfs Today newsletter