The Role of Websites in the Age of AI
AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt. Read more.
Landing Page Conversion Benchmarks for 2024
Websites — Tue., Nov. 26, 2024The median conversion rate for website landing pages in 2024 was found to be 6.6% in a study of over 57 million conversions on 41,000 landing pages.
Conversion rates varied among industries, with financial services companies having a median rate of 8.4% and SaaS companies having a median rate of 3.8%. Email drove the highest average conversion rate of 19.3%.
Most visitors (82.9%) accessed landing pages via mobile, but desktop users had a higher average conversion rate (12.1% vs. 11.2%). Lower reading difficulty was also correlated with higher conversions.
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Landing Page Conversion Benchmarks for 2024
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