Artificial Intelligence Resources

Artificial Intelligence

AI Update, October 09, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, October 2. Stay in the know.

Artificial Intelligence

How To Implement AI Agents in Performance Marketing

AI agents can automate media buying—but only after your team documents its decision rules, sets data thresholds, and tests the recommendations. Learn how to set a solid foundation and gradually build agent autonomy. Read more

Advertising & Promotions

What Ted Lasso Teaches Us About Advertising

AI lets advertisers produce localized ads quickly, but speed can also amplify cultural missteps. Learn how to protect your core advertising message, involve local experts early, and keep human judgement at the core of your advertising strategy. Read more

Artificial Intelligence

AI Update, October 02, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, September 25. Stay in the know.

Advertising & Promotions

Before the Ad: How AI Is Rewriting the First Moment of Influence

Consumers are forming brand opinions in AI tools such as ChatGPT and Gemini before ever seeing an ad from them. Learn why brand signals, not media spend, now shape early consideration. Read more

Artificial Intelligence

What B2B Sellers Are (and Aren't) Using AI On

Most B2B sellers say they're now using AI for at least one core selling task, but most also say they wouldn't trust an AI agent to act on their current sales data, according to recent research.

Email Marketing

7 Email Engagement Metrics to Track for AI Inboxes

Open rates stopped measuring people in 2021. Here are seven email engagement metrics that shape inbox placement in the AI era, how to calculate each, and which to build first. Read more

Artificial Intelligence

AI Update, September 25, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, September 18. Stay in the know.

Artificial Intelligence

How B2B Buyers Are Using AI to Vet Vendors

Most B2B buyers say they have removed a vendor from their purchasing shortlist because of information they learned from an AI platform, according to recent research.

Artificial Intelligence

AI Update, September 18, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, September 11. Stay in the know.

Martech

Your Content Library Has All the Answers (So Why Is Your Team Still Doing All the Work?)

Digital asset libraries already know which files are outdated or missing—but they can't act on it alone. Discover how active DAM shifts operational work off your team. Read more

SEO

What It Really Takes to Get Customers From AI Search: Q&A with Dale Bertrand

SEO strategist Dale Bertrand answers real questions from marketers on optimizing Wikidata profiles, tracking AI visibility, validating prompts, and updating website content so AI properly recommends your brand. Read more

Artificial Intelligence

Why People Use Generative AI Tools in 2026

Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United States aged 15-80.

Marketing Strategy

Why Marketing Velocity Fails at the Handoffs (And How to Fix It)

Marketing strategy often stalls in execution, slowed by broken intake, chaotic feedback loops, and unclear resource capacity. See how three operational pillars turn campaign friction into speed and alignment. Read more.

Artificial Intelligence

AI Update, September 11, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, September 4. Stay in the know.

Measurement & Analytics

Three Signs Your AI Pilot Is Stuck in Pilot Purgatory

Enterprise AI pilots can run for months without reaching production. Discover three warning signs your initiative is stuck, and the one decision that will get you to production faster. Read more

Artificial Intelligence

The Most Preferred Generative AI Assistants in the US

Although ChatGPT ranks as the generative AI assistant Americans say they prefer most, Gemini has seen the largest gain in preference this year, according to recent research.

Marketing Strategy

Your AI Stack Is Not the Problem—Your Handoffs Are

AI can score leads and draft proposals in seconds, but deals still die in the silence between steps. Here are the four handoffs quietly costing you clients. Read more.

Artificial Intelligence

AI Update, September 4, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, August 28. Stay in the know.

Artificial Intelligence

The Pressure to Use AI Is Rising. Are B2B Marketing Teams Ready?

Leadership wants faster AI adoption, but many B2B marketing teams lack the governance, tools, and clarity to keep pace. Get a practical checklist to close this gap responsibly. Read more.

Artificial Intelligence Resources

Subscribe to the MarketingProfs Today newsletter