Catch up on select AI news and developments since Friday, July 3. Stay in the know.
What share of B2B marketers are engaging in generative engine optimization (GEO)? Is GEO delivering ROI? What's hampering success? To find out, researchers surveyed 225 B2B marketers.
Catch up on select AI news and developments since Friday, June 26. Stay in the know.
Catch up on select AI news and developments since Friday, June 19. Stay in the know.
Many AI initiatives stall after experimentation. Learn the five structural shifts organizations need across strategy, processes, data, technology, and people to make AI a scalable operational advantage. Read more
Marketing teams are overwhelmed by disconnected AI tools. Discover why marketing operations should build AI infrastructure powered by autonomous agents to automate workflows and unlock higher-value work. Read more
Catch up on select AI news and developments since Friday, June 12. Stay in the know.
Learn how a custom AI sales bot can help you prepare for sales calls, improve follow-up strategies, identify business gaps, and stay focused on revenue goals. Read more
Marketers can use AI for much more than content creation. Learn how to build a custom AI sales coach that supports lead generation, qualification, objection handling, and sales conversations. Read more
Catch up on select AI news and developments since Friday, June 5. Stay in the know.
Catch up on select AI news and developments since Friday, May 29. Stay in the know.
Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity. Read more
Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research.
Catch up on select AI news and developments since Friday, May 22. Stay in the know.
AI agents are revealing why brittle platform integrations hold marketing back, exposing connectivity as the real infrastructure challenge behind automation, workflows, and scalable performance. Read more
Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research.
Catch up on select AI news and developments since Friday, May 15. Stay in the know.
Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness. Read more
Catch up on select AI news and developments since Friday, May 8. Stay in the know.
AI is changing marketing roles faster than hiring can adapt. Learn why unicorn job descriptions fail and how to design teams for strategy, insight, and revenue impact. Read more