Artificial Intelligence Resources

Martech

Where B2B Buyers Begin When Researching Software

B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.

Artificial Intelligence

AI Update, April 10, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, April 3. Stay in the know.

Artificial Intelligence

How AI Is Helping Enterprise Global Content Programs

AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.

Artificial Intelligence

AI Update, April 3, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, March 27. Stay in the know.

Artificial Intelligence

AI Update, March 27, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, March 20. Stay in the know.

Artificial Intelligence

How to Use Generative AI in High-Trust Industries Without Losing Trust

Learn how to apply generative AI in B2B marketing without sacrificing trust. Discover workflows, guardrails, and strategies to scale expert-driven content while protecting credibility. Read more.

Artificial Intelligence

The Pressure on Marketers to Adopt AI

Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research.

Artificial Intelligence

AI Update, March 20, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, March 13. Stay in the know.

Artificial Intelligence

Can AI Video Creation Democratize Video Advertising?

AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here’s how marketers should approach AI-powered video production. Read more.

Marketing Strategy

Marketing Fundamentals Matter More Than the Latest Trends

Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results. Read more.

Artificial Intelligence

AI Ads: The Perception Gap Between Marketers and Consumers

Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research.

Artificial Intelligence

AI Update, March 13, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, March 6. Stay in the know.

Artificial Intelligence

How Marketers Win Visibility in the Age of Zero-Click Search and AI Overviews

AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more.

Artificial Intelligence

AI Update, March 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, February 27. Stay in the know.

Artificial Intelligence

How Elastic Marketing Solves the AI Sameness Problem

AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more.

Artificial Intelligence

The Oz Paradigm: Why AI Still Needs a Human Behind the Curtain

AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more.

Artificial Intelligence

AI Update, February 27, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since the workweek ended February 20. Stay in the know.

Artificial Intelligence

AI Update, February 20, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since the workweek ended February 13. Stay in the know.

Marketing Management

The State of Digital Agencies: Revenue and AI Trends

Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research.

Artificial Intelligence

AI Update, February 13, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since the workweek ended February 6. Stay in the know.

Artificial Intelligence Resources

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