Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.
How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.
Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.
As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.
Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries and demographics, according to recent research from Ipsos.
Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.
Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.
More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel.
Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.
Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.
AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all kinds of tactics and content, from audience targeting to product descriptions.
Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.
Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.
Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.
Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.
Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.
Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.
Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research from Authority Hacker.
Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.
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