The Key to Scaling B2B Personalization With GenAI: Data Standards

Artificial Intelligence — Wed., Jul. 16, 2025

Marketers are using generative AI and data standards to personalize content at scale, reclaiming time for strategic initiatives. However, AI-driven personalization relies on standardized, high-quality data for successful results and ROI.

GenAI enables personalized content throughout the customer journey, eliminating scalability vs. personalization tradeoffs. B2B marketers use genAI to deliver relevant offers and experiences, like Mastercard's real-time, location-based promotions.

With genAI, B2B companies can automate personalized content creation, such as product descriptions and customer success stories, by buyer segment, geography, or use case. However, this potential hinges on structured, standardized metadata for accurate categorization and discovery.

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