How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

Artificial Intelligence — Thu., Jul. 10, 2025

OpenAI's GPT-4.5 was mistaken for a human 73% of the time in controlled Turing Test scenarios, marking a paradigm shift in AI's use in marketing.

AI-driven personas are already being used in customer support, chatbots, and even virtual influencers, creating more engaging and effective interactions.

AI can also serve as a research tool for marketers, simulating diverse populations and providing real-time insights for campaign refinement. However, responsible and ethical use must be prioritized to maintain trust and authenticity in brand interactions.

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