
AI Update, August 29, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
OpenAI's GPT-4.5 was mistaken for a human 73% of the time in controlled Turing Test scenarios, marking a paradigm shift in AI's use in marketing.
AI-driven personas are already being used in customer support, chatbots, and even virtual influencers, creating more engaging and effective interactions.
AI can also serve as a research tool for marketers, simulating diverse populations and providing real-time insights for campaign refinement. However, responsible and ethical use must be prioritized to maintain trust and authenticity in brand interactions.
... continue reading belowHow Persona-Driven AI Is Reshaping Brand Engagement and Audience Research
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Catch up on select AI news and developments from the past week or so. Stay in the know.
Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Catch up on select AI news and developments from the past week or so. Stay in the know.