How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

Artificial Intelligence — Thu., Jul. 10, 2025

OpenAI's GPT-4.5 was mistaken for a human 73% of the time in controlled Turing Test scenarios, marking a paradigm shift in AI's use in marketing.

AI-driven personas are already being used in customer support, chatbots, and even virtual influencers, creating more engaging and effective interactions.

AI can also serve as a research tool for marketers, simulating diverse populations and providing real-time insights for campaign refinement. However, responsible and ethical use must be prioritized to maintain trust and authenticity in brand interactions.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

AI Update, August 29, 2025: AI News and Views From the Past Week

AI Update, August 29, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Dear Clients, AI Is Smart, But It's Not an Agency

Dear Clients, AI Is Smart, But It's Not an Agency

Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.

AI Update, August 22, 2025: AI News and Views From the Past Week

AI Update, August 22, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

How ChatGPT and Google AI Mode Responses Differ

How ChatGPT and Google AI Mode Responses Differ

Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.

AI Update, August 15, 2025: AI News and Views From the Past Week

AI Update, August 15, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Update, August 8, 2025: AI News and Views From the Past Week

AI Update, August 8, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Subscribe to the MarketingProfs Today newsletter