Account-Based Marketing Best Practics and Tactics

Account-Based Marketing

ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM

Financial services companies are essential, but the industry has faced many setbacks in recent years. Using account intelligence, those organizations can take back control.

Account-Based Marketing

Think Outside the Office: Reach B2B Decision-Makers at Home

Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities.

Account-Based Marketing

Four Intent Data Mistakes ABM Newbies Make

ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article.

Account-Based Marketing

The ROI of B2B Account-Based Marketing

A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.

Account-Based Marketing

Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen

Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.

Martech

How Well Do B2B Firms Handle Routing Sales Leads?

Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.

Account-Based Marketing

Beyond ABM: Why You Shouldn't Spread Marketing Messages Like Peanut Butter

Is traditional ABM strategy enough in the age of B2B buying groups? Groups are made up of individual people, this article argues, and it's time for ABM to address each person's buying journey.

Account-Based Marketing

How to Revolutionize Your ABM Strategy With Chatbots

Chatbots have moved well beyond the initial "Hello! How can I help you today?" B2B marketers can make great use of them in their account-based marketing strategy.

Marketing Strategy

The Four Eras of B2B Marketing

Are you still a marketing dinosaur? This description of the four B2B marketing eras can help you find out so you don't become extinct.

Account-Based Marketing

Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?

Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.

Account-Based Marketing

How ABM Automation Can Change Your Sales Process Forever

B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.

Account-Based Marketing

How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.

Account-Based Marketing

How to Get Record Results From a Video-Led ABM Program

Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program.

Marketing Strategy

Top 3 B2B Marketing Predictions for 2022

Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.

Account-Based Marketing

The Journey of Video in Your ABM Strategy

Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.

Account-Based Marketing

Time for an ABM Tune-Up: Seven Q4 Tips for B2B Marketers

For B2B marketers, Q4 is when spending amps up to tap into remaining budget. To take advantage, tune-up your account-based marketing tactics. Follow these seven tips.

Measurement & Analytics

Intent Data's Signals: Cracking the Code, Part 2

Robust data paired with predictive analytics is essential for modern sales and marketing leaders. It makes it possible to do things we could never do otherwise—even with rooms full of intel-gatherers and decoders trying to interpret data. Here are just a few examples.

Customer Experience

Voice-of-the-Customer Data: The Key to Human-Centered CX

Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.

Account-Based Marketing

How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions

Toward the end of a B2B buying cycle, marketers may think their job is over. But they can still help close the deal by using account-based marketing tactics to continuously support Sales and further influence decision-makers.

Account-Based Marketing Resources

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