How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

Account-Based Marketing — Tue., Mar. 4, 2025

Enterprise customers bring potential for growth, but reaching decision-makers is tough. Long sales cycles and lack of insight make targeting complex. Contact-level advertising helps connect with decision-makers and address B2B marketing challenges.

Generic targeting and lack of alignment in messaging and timing hinder closing deals. Difficulty in measuring results further complicates things. Contact-level advertising allows for precision in reaching decision-makers, personalization at scale, and real-time intent signals for sales.

Contact-level advertising empowers marketing to collaborate with sales throughout the deal cycle. It allows for targeted ads to cold accounts, prioritizing named prospects, and providing air cover for deals. In a competitive B2B environment, contact-level advertising is crucial for winning enterprise deals.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more.

What's Ahead for AI and ABM: Evolving From Tools to Orchestration

What's Ahead for AI and ABM: Evolving From Tools to Orchestration

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.

To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read more.

B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.

Successful ABM: What B2B Marketers and Salespeople Need From Each Other

Successful ABM: What B2B Marketers and Salespeople Need From Each Other

What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.

Mastering Account Penetration: Four Essential Tactics for Sales Success

Mastering Account Penetration: Four Essential Tactics for Sales Success

Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.

Subscribe to the MarketingProfs Today newsletter