Writing Resources For Professional

Artificial Intelligence

Prompt Engineering: Befriending AI Before Its World Domination

Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.

Communications

Storytelling: Secret Weapon of Entrepreneurs and Marketers

Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.

Marketing Strategy

What's In/What's Out in 2025: The Marketer's Version

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

Marketing Content

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

Writing

How You Can Beat Writer's Block

Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

Writing

How to Write Concisely: Nine Tips

Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

Measurement & Analytics

Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

Marketing Content

The Benefits of Using Plain Language in B2B Healthcare Content

Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.

Writing Resources

Subscribe to the MarketingProfs Today newsletter