Social Media Marketing Resources

Advertising & Promotions

The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon

Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.

Social Media Marketing

What Grade Do Marketers Give Their Social Media Efforts?

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?

Social Media Marketing

The Secret to Successful Employee-Advocacy Posts on LinkedIn

If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.

Social Media Marketing

How Trust in Influencers Varies Among Generations

Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.

Email Marketing

Email Marketing Reliability vs. Social Media Uncertainty

As social platforms grow unstable, brands risk revenue and reach. Email marketing offers ROI, ownership, and long-term growth security. Explore practical steps to strengthen your audience connection. Read more.

Social Media Marketing

The Remarkable Growth of Reddit's Ad Revenue

Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

Marketing Strategy

The Changing Interests and Social Media Habits of 12-15-Year-Olds

People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.

Social Media Marketing

What Influencers Want From Brand Partners

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.

Demand Generation

IT Services Marketing: Channel and Budget Trends

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?

Marketing Strategy

The State of B2B Influencer Marketing in 2025

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?

Social Media Marketing

The New B2B Social Media Environment: How to Navigate the Choppy Waters

B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.

Marketing Content

Three Priorities and Best-Practices for B2B Marketers in 2025

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

Artificial Intelligence

Which AI-Driven Tactics Have Been Most Effective for Marketers?

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

Social Media Marketing

Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.

Marketing Strategy

The State of B2B Influencer Marketing

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

Social Media Marketing

The Next Wave: Social Media Trends to Watch

As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

Marketing Strategy

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

Social Media Marketing

The Best Days and Times to Post on TikTok

Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.

Marketing Strategy

What's In/What's Out in 2025: The Marketer's Version

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

Social Media Marketing

What Makes Social Media Content Relevant?

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

Social Media Marketing Resources

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