LinkedIn Ads expert AJ Wilcox explains how to choose thought leaders, manage sponsored posts, use AI effectively, and analyze competitors’ ads for stronger campaign performance. Read more
LinkedIn ads expert AJ Wilcox answers questions about newsletters, gated content, small audiences, message ads, and building effective ad funnels that nurture prospects and improve results. Read more
Although YouTube's global ad revenue grew by a robust 11.7% year-over-year in 2025, the platform's revenue growth has been decelerating, according to recent research.
Baby Boomers account for nearly one in five adult TikTok users in the United States, according to recent research.
Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research.
How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers surveyed 1,000 creators based in the United States.
Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research.
Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.
YouTube is the most widely used social platform by adults in the United States, according to recent research.
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.
Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.
What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.
As social platforms grow unstable, brands risk revenue and reach. Email marketing offers ROI, ownership, and long-term growth security. Explore practical steps to strengthen your audience connection. Read more.
Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?