
The Remarkable Growth of Reddit's Ad Revenue
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.
2024 was a banner year for social media platforms. Facebook and Instagram lead in ad spend, but TikTok is gaining ground.
Content creators and AI are crucial for social commerce. Staying ahead of trends allows for authentic connections with audiences.
Threads and Bluesky are growing contenders in the text-based space. AR and VR are ready for the spotlight, and personalization is driven by zero- and first-party data.
... continue reading belowThe Next Wave: Social Media Trends to Watch
Don't worry ... it's FREE!
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.
Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.