2024 was a banner year for social media platforms. Facebook and Instagram lead in ad spend, but TikTok is gaining ground.
Content creators and AI are crucial for social commerce. Staying ahead of trends allows for authentic connections with audiences.
Threads and Bluesky are growing contenders in the text-based space. AR and VR are ready for the spotlight, and personalization is driven by zero- and first-party data.
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The Next Wave: Social Media Trends to Watch
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Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.
YouTube is the most widely used social platform by adults in the United States, according to recent research.
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.
What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.
Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.