The Next Wave: Social Media Trends to Watch

The Next Wave: Social Media Trends to Watch

Social Media Marketing — Wed., Jan. 29, 2025

2024 was a banner year for social media platforms. Facebook and Instagram lead in ad spend, but TikTok is gaining ground.

Content creators and AI are crucial for social commerce. Staying ahead of trends allows for authentic connections with audiences.

Threads and Bluesky are growing contenders in the text-based space. AR and VR are ready for the spotlight, and personalization is driven by zero- and first-party data.

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