
What Influencers Want From Brand Partners
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
Reddit's global ad revenue is projected to grow 50% year over year in 2025, according to recent research from WARC Media.
The report, based on WARC's dataset, predicts that Reddit's ad revenue will reach $1.8 billion in 2025 and $2.5 billion by 2026 (+39% year over year).
Despite significant growth, Reddit's ad revenue is still less than 1% of total global social media spend. Additionally, 74% of Redditors are not on Snapchat, 68% are not on LinkedIn, 59% are not on Twitter, and 30% are not on Facebook.
The Remarkable Growth of Reddit's Ad Revenue
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Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
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Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.