Event Marketing Resources

The State of In-Person B2B Events in 2023

The State of In-Person B2B Events in 2023

Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.

10 Essential Tips for Successful Event Marketing

10 Essential Tips for Successful Event Marketing

In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.

Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence

Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence

You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.

Why Event Organizers Are Ditching Vanity Metrics—And Choosing These Metrics Instead

Why Event Organizers Are Ditching Vanity Metrics—And Choosing These Metrics Instead

The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter.

How to Use Contingency Planning to Future-Proof Your Event Strategy

How to Use Contingency Planning to Future-Proof Your Event Strategy

You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

Event Marketing in 2023: Trends and Challenges

Event Marketing in 2023: Trends and Challenges

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.

The Content Roadblock: How Inefficient Workflows Affect Creative Teams

The Content Roadblock: How Inefficient Workflows Affect Creative Teams

Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2.

Virtual Event Trends: Businesses' Future Plans and Top Challenges

Virtual Event Trends: Businesses' Future Plans and Top Challenges

Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester.

Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)

Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)

Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events.

Webinar Invitations: Examples and Best-Practices

Webinar Invitations: Examples and Best-Practices

We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

Four B2B Event Marketing Takeaways From TikTok

Four B2B Event Marketing Takeaways From TikTok

Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.

Rethinking Industry Events: Get Comfortable With Flexibility

Rethinking Industry Events: Get Comfortable With Flexibility

"Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.

Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?

How Effective Are Marketers at Running Different Types of Events?

How Effective Are Marketers at Running Different Types of Events?

Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.

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