The State of In-Person B2B Events in 2023

Event Marketing — Tue., Aug. 15, 2023

Is attendance up at in-person B2B events? Bizzabo surveyed 1,757 people who organize in-person B2B events and found that more than half (52%) say attendance has grown.

Organizers say the top challenges they faced when planning their most recent event were fitting it into the marketing plan, selecting a vendor, and selecting a venue.

Their top priorities for their next conference are to increase engagement, attendance, and the sales pipeline. However, 71% of organizers still struggle to prove the ROI of in-person B2B events.

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