
The Secret to B2B Event Success: The Virtual Sandwich Method
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
Is attendance up at in-person B2B events? Bizzabo surveyed 1,757 people who organize in-person B2B events and found that more than half (52%) say attendance has grown.
Organizers say the top challenges they faced when planning their most recent event were fitting it into the marketing plan, selecting a vendor, and selecting a venue.
Their top priorities for their next conference are to increase engagement, attendance, and the sales pipeline. However, 71% of organizers still struggle to prove the ROI of in-person B2B events.
... continue reading belowThe State of In-Person B2B Events in 2023
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Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.
In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.
You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.