ON24 examined millions of global data points and found that 57% of B2B webinar registrations convert to attendees, while content hubs and personalized landing pages convert at 30% and 25%, respectively.
56% of attendees joined B2B webinars live, 45% joined on-demand, and 1% joined both formats. Personalizing marketing and experiences significantly boosts performance, including average number of attendees and conversions.
About the research: A report based on millions of global data points collected from ON24's webinar platform in 2024 reveals the effectiveness of B2B webinars, content hubs, and personalized landing pages in driving action and the impact of personalization on webinar benchmarks.
... continue reading below
B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends
Don't worry ... it's FREE!
Sustainable event design combines reusable materials, intentional planning, digital tools, and community partnerships to reduce environmental impact while strengthening brand value and attendee experiences. Read more.
Experiential marketing can drive real business impact—but only with the right strategy. Learn the six essential questions that ensure your next activation delivers measurable results. Read more
Experiential marketing turns events into powerful drivers of trust, engagement, and pipeline growth. Learn how to design, measure, and extend experiences that deliver real business impact. Read more
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research.
AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more.
Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact. Read more.