The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster
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B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends
Event Marketing — Tue., Apr. 15, 2025ON24 examined millions of global data points and found that 57% of B2B webinar registrations convert to attendees, while content hubs and personalized landing pages convert at 30% and 25%, respectively.
56% of attendees joined B2B webinars live, 45% joined on-demand, and 1% joined both formats. Personalizing marketing and experiences significantly boosts performance, including average number of attendees and conversions.
About the research: A report based on millions of global data points collected from ON24's webinar platform in 2024 reveals the effectiveness of B2B webinars, content hubs, and personalized landing pages in driving action and the impact of personalization on webinar benchmarks.
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B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends
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