Search Engine Optimization Resources

Artificial Intelligence

GEO in B2B Marketing: Top Trends and Challenges

What share of B2B marketers are engaging in generative engine optimization (GEO)? Is GEO delivering ROI? What's hampering success? To find out, researchers surveyed 225 B2B marketers.

Communications

The Types of Media Brand Mentions That Drive Searches

Brand mentions in media have the most impact on driving online searches when they carry some emotional weight but aren't too intense, according to recent research.

SEO

How Well Does AI-Written Content Rank in Search?

How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.

Artificial Intelligence

Will Agentic AI Optimize Brands Into Oblivion?

Agentic AI can boost performance while quietly weakening your brand. Learn why oversight, governance, and emotional intelligence are critical to sustaining long-term value in automated marketing systems. Read more

SEO

Search Isn't Dead, but Your Customer Acquisition Strategy Might Be

AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more

SEO

Which AI-Related Buzzwords Resonate With SEO Experts?

Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.

Artificial Intelligence

How Enterprises Are Optimizing for AI-Powered Search

Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.

Artificial Intelligence

How to Manage Brand Misinformation in Generative AI Search Results

AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more.

Marketing Content

Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know

AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more.

SEO

The Impact of Reddit on B2B SaaS Search

Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.

SEO

The 'Big Seven' Platforms That Rule Desktop Web Search

Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States.

Demand Generation

The Future Funnel: Winning Evaluation in an AI-Curated World

AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more.

Artificial Intelligence

How Marketers Win Visibility in the Age of Zero-Click Search and AI Overviews

AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more.

Artificial Intelligence

Do Marketers Know the Vocabulary of AI Search Optimization?

Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.

Artificial Intelligence

Decoded: How to Win B2B Buyers in the AI Search Era

B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.

Marketing Content

How Professional Services Marketers Are Approaching GEO

Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

Artificial Intelligence

Beyond AIO, AEO, GEO: Onsite Search Is the Strategic Layer You Control

AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders. Read more.

Artificial Intelligence

How AI Is Rewriting the B2B Buyer Journey and What Marketers Can Do About It

AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more.

Artificial Intelligence

If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery

AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable. Read more.

SEO

Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search

Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Read more.

SEO Resources

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