SEO Resources

Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.

Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success

Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success

It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.

ChatGPT vs. Bard: The Future of Google's Search Dominance

ChatGPT vs. Bard: The Future of Google's Search Dominance

Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.

Healthcare SEO Trends for 2023: AI to the Rescue?

Healthcare SEO Trends for 2023: AI to the Rescue?

Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.

Color Wheel Theory: Your New SEO Content Framework

Color Wheel Theory: Your New SEO Content Framework

Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.

How Author Authority Affects Search Rankings

How Author Authority Affects Search Rankings

Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.

Search Advertising Spend Trends for 2023

Search Advertising Spend Trends for 2023

Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.

Five Tips for Writing Web Content That Captures Attention

Five Tips for Writing Web Content That Captures Attention

Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.

SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.

No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)

No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)

Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.

How AI Will Affect Delivering Relevant Search Results

How AI Will Affect Delivering Relevant Search Results

Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.

Five Tips to Improve SEO Using Stock Images and Videos

Five Tips to Improve SEO Using Stock Images and Videos

Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results.

Tech, AI, and Marketing: The Evolution of SEO Strategy

Tech, AI, and Marketing: The Evolution of SEO Strategy

Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

How to Get SEO Right for Your SaaS Business: Three Strategic Elements

How to Get SEO Right for Your SaaS Business: Three Strategic Elements

Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements.

Top SEO Trends for 2023

Top SEO Trends for 2023

What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out.

Five B2B Brands That Prove Voice Search Is More Than Hype

Five B2B Brands That Prove Voice Search Is More Than Hype

Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way.

Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.

A Complete Guide to Anchor Text Optimization in Four Steps

A Complete Guide to Anchor Text Optimization in Four Steps

Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.

A Beginner's Guide to How Google Ads Work

A Beginner's Guide to How Google Ads Work

When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.

How to Level-Up Your Content Marketing With a Topic-Cluster Plan

How to Level-Up Your Content Marketing With a Topic-Cluster Plan

Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan.

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