Search Engine Optimization Resources

Career Development

The Rise of the Content SEO Manager Role

The relatively new position of "content SEO manager" has become one of the top content marketing roles employers are hiring for, according to recent research.

SEO

What It Really Takes to Get Customers From AI Search: Q&A with Dale Bertrand

SEO strategist Dale Bertrand answers real questions from marketers on optimizing Wikidata profiles, tracking AI visibility, validating prompts, and updating website content so AI properly recommends your brand. Read more

Artificial Intelligence

Are Certain Brands Dominating ChatGPT Search?

Most ChatGPT search categories do not yet have a clear brand winner that dominates responses, according to recent research.

Artificial Intelligence

Beyond the Hype: Understanding the GEO Awareness Gap

AI search discussions are advancing quickly, but many marketers are still determining how AI affects discovery, consumer behavior, traffic, and purchasing decisions. Learn what that gap means. Read more

Artificial Intelligence

The Brands Cited Most by AI LLMs

Which brands do AI platforms cite most often when given sector-specific prompts? To find out, researchers analyzed data from responses given by three major LLMs.

Artificial Intelligence

The LinkedIn B2B Content Cited Most By AI Search

Which types of B2B-related content on LinkedIn are cited most by AI-powered search platforms? To find out, researchers analyzed prompts focused on different B2B categories across six AI models.

Artificial Intelligence

GEO in B2B Marketing: Top Trends and Challenges

What share of B2B marketers are engaging in generative engine optimization (GEO)? Is GEO delivering ROI? What's hampering success? To find out, researchers surveyed 225 B2B marketers.

Communications

The Types of Media Brand Mentions That Drive Searches

Brand mentions in media have the most impact on driving online searches when they carry some emotional weight but aren't too intense, according to recent research.

SEO

How Well Does AI-Written Content Rank in Search?

How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.

Artificial Intelligence

Will Agentic AI Optimize Brands Into Oblivion?

Agentic AI can boost performance while quietly weakening your brand. Learn why oversight, governance, and emotional intelligence are critical to sustaining long-term value in automated marketing systems. Read more

SEO

Search Isn't Dead, but Your Customer Acquisition Strategy Might Be

AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more

SEO

Which AI-Related Buzzwords Resonate With SEO Experts?

Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.

Artificial Intelligence

How Enterprises Are Optimizing for AI-Powered Search

Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.

Artificial Intelligence

How to Manage Brand Misinformation in Generative AI Search Results

AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more.

Marketing Content

Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know

AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more.

SEO

The Impact of Reddit on B2B SaaS Search

Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.

SEO

The 'Big Seven' Platforms That Rule Desktop Web Search

Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States.

Demand Generation

The Future Funnel: Winning Evaluation in an AI-Curated World

AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more.

Artificial Intelligence

How Marketers Win Visibility in the Age of Zero-Click Search and AI Overviews

AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more.

Artificial Intelligence

Do Marketers Know the Vocabulary of AI Search Optimization?

Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.

SEO Resources

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