Search Engine Optimization Resources

Marketing Content

How Professional Services Marketers Are Approaching GEO

Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

Artificial Intelligence

Beyond AIO, AEO, GEO: Onsite Search Is the Strategic Layer You Control

AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders. Read more.

Artificial Intelligence

How AI Is Rewriting the B2B Buyer Journey and What Marketers Can Do About It

AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more.

Artificial Intelligence

If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery

AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable. Read more.

SEO

Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search

Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Read more.

Artificial Intelligence

Are AI Tools Replacing Traditional Search Engines?

Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research.

Artificial Intelligence

How ChatGPT and Google AI Mode Responses Differ

Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.

SEO

How Generative AI Is Impacting Search Behavior

People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.

SEO

How to Structure a Multiple-Site SEO Strategy for Enterprise Brands

Enterprise SEO can quickly become chaotic across multiple sites. Use this strategic framework to simplify, scale, and optimize. Read more.

SEO

AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era

Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results. Read more.

SEO

The State of SEO Jobs: Hiring, Salary, and Skill Trends

What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required?

Artificial Intelligence

Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search

AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more.

SEO

Four UX Fixes to Help You Boost Your SEO

Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.

SEO

How ChatGPT Is Evolving as a Search Platform

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?

Marketing Content

Three Priorities and Best-Practices for B2B Marketers in 2025

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

Artificial Intelligence

Are Marketers Ready to Adapt Their Search Strategies for Generative AI?

Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders.

SEO

Embracing Mobile SEO: How to Optimize Your Site for Mobile-First Indexing

Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.

SEO

Can AI-Written Blog Posts Rank Well on Google Search?

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

SEO

Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.

SEO

Generative AI: SEO Game-Changer or Just Another Fad?

Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed. Read more.

SEO Resources

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