Are Marketers Ready to Adapt Their Search Strategies for Generative AI?

Artificial Intelligence — Tue., Mar. 4, 2025

Many senior marketers are not prepared for generative AI search platforms and assistants. Botify surveyed 300 marketing leaders to learn about their challenges and concerns.

52% of respondents are somewhat prepared to optimize their brand visibility for generative AI search platforms and assistants. They are interested in understanding the advantages and impact on customer acquisition.

Data privacy concerns and understanding the technology are top challenges for marketing leaders developing strategies for generative AI platforms and assistants. The report is based on a survey of 300 marketing leaders.

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