Resources for Marketing Professionals: Page 1

Artificial Intelligence

AI Update, October 09, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, October 2. Stay in the know.

Artificial Intelligence

How To Implement AI Agents in Performance Marketing

AI agents can automate media buying—but only after your team documents its decision rules, sets data thresholds, and tests the recommendations. Learn how to set a solid foundation and gradually build agent autonomy. Read more

Advertising & Promotions

What Spurs Action in Direct Mail Marketing?

Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.

Advertising & Promotions

What Ted Lasso Teaches Us About Advertising

AI lets advertisers produce localized ads quickly, but speed can also amplify cultural missteps. Learn how to protect your core advertising message, involve local experts early, and keep human judgement at the core of your advertising strategy. Read more

Event Marketing

Beyond the Algorithm—What It Actually Takes to Earn Gen Z's Trust

Gen Z checks Reddit, TikTok, and company reviews before making a purchase. Live, human interactions where brands add real value instead of simply showing up build trust that algorithms alone can't. Read more

Marketing Content

Is This the Year Business Blogging Broke?

More content marketers now say they're not sure if their business's blog delivers results than say their blog delivers strong results, according to recent research.

Artificial Intelligence

AI Update, October 02, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, September 25. Stay in the know.

Advertising & Promotions

Before the Ad: How AI Is Rewriting the First Moment of Influence

Consumers are forming brand opinions in AI tools such as ChatGPT and Gemini before ever seeing an ad from them. Learn why brand signals, not media spend, now shape early consideration. Read more

Marketing Strategy

6 Steps to Audit Your B2B Marketing System

Many B2B teams stay busy without a connected marketing system. This audit examines six components, from knowledge and strategy to measurement and learning, to find the weakest handoffs to strengthen your marketing momentum. Read more

Artificial Intelligence

What B2B Sellers Are (and Aren't) Using AI On

Most B2B sellers say they're now using AI for at least one core selling task, but most also say they wouldn't trust an AI agent to act on their current sales data, according to recent research.

Email Marketing

7 Email Engagement Metrics to Track for AI Inboxes

Open rates stopped measuring people in 2021. Here are seven email engagement metrics that shape inbox placement in the AI era, how to calculate each, and which to build first. Read more

Measurement & Analytics

Your CFO Is Running Strategy. Here's How to Stand Your Ground.

CFOs increasingly decide which growth bets get funded, yet marketing can't reconcile its own data. Here's why ROI is a design problem, plus five steps to fix it. Read more

Martech

How Accurate and Complete Is CRM Data?

Most marketers believe less than three-quarters of their customer relationship management data is accurate and complete, according to recent research from Validity.

Artificial Intelligence

AI Update, September 25, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, September 18. Stay in the know.

Event Marketing

The Repeatable Event Playbook: Event Teams Need Better Systems to Scale

Event teams face tighter timelines and flat budgets. Learn how templates, unified attendee data, and automation help standardize routine work so you can adapt and deliver better experiences. Read more

Marketing Strategy

How to Position Your Product on Your Homepage: Q&A with Anthony Pierri

Positioning isn't about the problems customers have—it's about the job they're trying to get done. Learn how JTBD shapes customer segmentation, differentiation, and multi-product positioning in B2B. Read more

Email Marketing

How Do Image-Heavy Small Business Emails Perform?

Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million campaigns.

Artificial Intelligence

How B2B Buyers Are Using AI to Vet Vendors

Most B2B buyers say they have removed a vendor from their purchasing shortlist because of information they learned from an AI platform, according to recent research.

Branding

Brand Consistency Cannot Scale on Guidelines Alone

Growing organizations often mistake execution problems for brand problems. Learn how brand governance—not just guidelines—clarifies who decides what, when to escalate, and how consistency survives scale. Read more.

Artificial Intelligence

AI Update, September 18, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, September 11. Stay in the know.

B2B Marketing Resources

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