B2B Marketing Resources

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

Learn how to transform your personal brand into a personal legend and boost your career with these five powerful tactics. Explore more now.

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

What Journalists Want From PR Pros

What Journalists Want From PR Pros

What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.

The Most Successful Types of B2B Influencer and Brand Collaboration

The Most Successful Types of B2B Influencer and Brand Collaboration

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

The Case for Incorporating External Events Into Your Media Mix

The Case for Incorporating External Events Into Your Media Mix

Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.

AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

How to Recruit Top-Tier Digital Marketing Talent

How to Recruit Top-Tier Digital Marketing Talent

Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

LinkedIn Data: The Most In-Demand Marketing Skills in 2024

LinkedIn Data: The Most In-Demand Marketing Skills in 2024

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

Enterprise CMO Tenure and Hiring Trends

Enterprise CMO Tenure and Hiring Trends

The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

Google's AI Overview: Impact on SEO, Marketing, and Advertising

Google's AI Overview: Impact on SEO, Marketing, and Advertising

Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.

Your AI Needs a Human Copyeditor

Your AI Needs a Human Copyeditor

Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

How AI Adoption in Sales Enablement Is Changing RevOps

How AI Adoption in Sales Enablement Is Changing RevOps

Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.

Start/Stop/Keep: A Better Customer Engagement Strategy

Start/Stop/Keep: A Better Customer Engagement Strategy

Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.

The Biggest Barriers to Improving Company Culture

The Biggest Barriers to Improving Company Culture

What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States.

The Top Areas B2B Marketers Expect to Increase Spend On

The Top Areas B2B Marketers Expect to Increase Spend On

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research.

Customer Data Platforms for the Modern Marketer

Customer Data Platforms for the Modern Marketer

The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

AI Can't Write Thought Leadership (But It Can Do Something Else)

AI Can't Write Thought Leadership (But It Can Do Something Else)

Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.

Telling a Story With Data: Four Essential KPIs to Share With Boards

Telling a Story With Data: Four Essential KPIs to Share With Boards

Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

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