B2B Marketing Resources

AI Use Across the Customer Journey Means Aligning Across Teams

AI Use Across the Customer Journey Means Aligning Across Teams

The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.

Four Types of Webinars That Convert Prospects Into Customers

Four Types of Webinars That Convert Prospects Into Customers

How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.

How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.

The Top Marketing Challenges Small Businesses Face

The Top Marketing Challenges Small Businesses Face

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.

The Most Iconic Logos of All Time, According to Graphic Designers

The Most Iconic Logos of All Time, According to Graphic Designers

Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out.

How to Strategize for the Rise of Text-to-Video AI

How to Strategize for the Rise of Text-to-Video AI

Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.

Can AI Save You From Marketing Inferno?

Can AI Save You From Marketing Inferno?

In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.

AI Growth Statistics: The Transformative Impact of Artificial Intelligence

AI Growth Statistics: The Transformative Impact of Artificial Intelligence

AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.

The Selling Styles B2B Buyers Prefer Most

The Selling Styles B2B Buyers Prefer Most

Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.

The Incredible Growth of AI-Related Terms in Media Reports

The Incredible Growth of AI-Related Terms in Media Reports

The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.

How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.

The Benefits of Using AI in the Sales Process

The Benefits of Using AI in the Sales Process

Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.

Tech Marketers Need to Rethink Automation

Tech Marketers Need to Rethink Automation

Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

How Design Practices Enhance Your Marketing Strategy

How Design Practices Enhance Your Marketing Strategy

Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.

The Top Challenges Freelancers Face With Clients

The Top Challenges Freelancers Face With Clients

What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.

Top Hurdles B2B Buyers Face in Online Purchasing

Top Hurdles B2B Buyers Face in Online Purchasing

Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.

Personalization: The Secret Weapon B2B Companies Are Not Using

Personalization: The Secret Weapon B2B Companies Are Not Using

Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

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