You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.
What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?
What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world.
A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.
Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.
Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.
Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.
Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.
Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.
Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.
Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.
Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.
Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.