How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
What Does the Marketer of the Future Look Like?
Career Development — Wed., May. 7, 2025Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. With AI, a seismic shift is happening as teams adopt it, changing the skills needed for success.
Specialized marketing teams are becoming leaner as AI takes on grunt work, freeing up time for marketers to focus on their unique sense of taste. This taste, a combination of strategic thinking and creative intuition, is invaluable and can't be replicated by AI.
The successful marketer of the future will be curious, versatile, and have a clear understanding of their brand vision. Companies should promote hands-on AI use and continue refining their taste as they offload repetitive tasks to focus on their competitive differentiator.
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What Does the Marketer of the Future Look Like?
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