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How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Career Development — Wed., Aug. 13, 2025According to recent research, 79% of senior B2B marketers have taken on new responsibilities in the past year. The report was based on data from a survey conducted among 466 marketing decision-makers.
To stay on top of their evolving roles, senior B2B marketers are utilizing various methods such as reading industry research, leveraging AI, hiring the right talent, and networking with peers. They also contribute to their organization's success through marketing initiatives and overseeing marketing technology.
Respondents also revealed that their firms partner with outside vendors for tasks such as search engine marketing, social media marketing, and email marketing. The report was based on data from a survey conducted among 466 senior B2B marketing decision-makers from around the world.
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How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
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