Social Media Marketing Resources

What Social Media Marketers Spend Their Time Doing
Social Media Marketing

What Social Media Marketers Spend Their Time Doing

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)
Measurement & Analytics

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

Twitter/X Engagement Benchmarks for Brands
Social Media Marketing

Twitter/X Engagement Benchmarks for Brands

Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research.

Social Media Use in the US: Platform and Demographic Trends
Social Media Marketing

Social Media Use in the US: Platform and Demographic Trends

YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.

Digital Communities vs. Social Media: Stop Building Brands on Leased Land
Customer Experience

Digital Communities vs. Social Media: Stop Building Brands on Leased Land

By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.

TikTok Search Ads: What Marketers Should Know (And Do)
Advertising & Promotions

TikTok Search Ads: What Marketers Should Know (And Do)

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.

Running YouTube Campaigns: Agency Priorities, Client Goals
Social Media Marketing

Running YouTube Campaigns: Agency Priorities, Client Goals

Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals.

Eight Steps to Ensure Brand Safety With Influencer Marketing
Social Media Marketing

Eight Steps to Ensure Brand Safety With Influencer Marketing

B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.

Top 5 Social Media PR Tips for B2B Brands
Public Relations

Top 5 Social Media PR Tips for B2B Brands

These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.

How to Harness the Power of ChatGPT to Scale Your Social Media Marketing
Social Media Marketing

How to Harness the Power of ChatGPT to Scale Your Social Media Marketing

Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.

LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential
Advertising & Promotions

LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices.

How to Create a Social Media Content Calendar in Three Steps
Social Media Marketing

How to Create a Social Media Content Calendar in Three Steps

Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.

The Importance of 'Dark' Social Media for Marketers
Social Media Marketing

The Importance of 'Dark' Social Media for Marketers

Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.

Anger and Animals: What Makes TikTok Thumbnails Successful
Social Media Marketing

Anger and Animals: What Makes TikTok Thumbnails Successful

What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.

Three Social Media PR Tips for Driving B2B Brand Visibility
Public Relations

Three Social Media PR Tips for Driving B2B Brand Visibility

When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

B2B Content Promotion in 2023: Channel and Format Trends
Marketing Content

B2B Content Promotion in 2023: Channel and Format Trends

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.

Which Types of Social Media Posts Get the Most Interactions?
Social Media Marketing

Which Types of Social Media Posts Get the Most Interactions?

Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).

10 Simple Ways to Get More B2B Leads From Instagram
Social Media Marketing

10 Simple Ways to Get More B2B Leads From Instagram

Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.

How to Manage Online Comments—And Why You Need a Comment Strategy
Social Media Marketing

How to Manage Online Comments—And Why You Need a Comment Strategy

Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.

YouTube's Rebound: Ad Revenue Forecasts for 2023-24
Advertising & Promotions

YouTube's Rebound: Ad Revenue Forecasts for 2023-24

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.

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