Marketing used to be one-sided, but social media changed the game. Now it's a multidirectional conversation among brands, consumers, and influencers who shape culture.
The most effective marketers listen constantly and join trends with intention to amplify their brand's story, product, or values. Here are five brands consistently doing this.
UPS uses trending audio on TikTok featuring their delivery drivers to charm viewers. Dove took a stand against AI-generated beauty stereotypes. Ruggable launched Bridgerton-inspired rugs, while Walmart invested in #PrideAlways. Reformation partnered with Monica Lewinsky to encourage voter awareness. All are examples of brands using social data to unite their brand, audience, and zeitgeist.
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Five Brands Acing Social With Their Own Spin on Cultural Moments
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