Social media influencers prioritize value alignment when choosing brand partners, according to a Sprout Social report.
The survey, taken by 300 influencers, reveals value alignment (66%), budget/payment structure (59%), and brand-audience alignment (41%) as top criteria.
Influencers suggest involving them in creative brainstorming and product development to improve partnerships. Success is measured by social media engagement and follower growth.
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What Influencers Want From Brand Partners
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