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The New B2B Social Media Environment: How to Navigate the Choppy Waters
Social Media Marketing — Thu., May. 1, 2025The social media landscape has been constantly changing with the rise of Meta, Threads, Bluesky, and the Fediverse and the takeover of Twitter by Elon Musk.
B2B marketers face the challenge of adapting to these changes and connecting with new target audiences who prefer self-research over speaking with sales representatives.
LinkedIn has long been the dominant platform for B2B marketers, but with the rise of the Fediverse and the importance of social media SEO, new opportunities for brand awareness and engagement have emerged.
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The New B2B Social Media Environment: How to Navigate the Choppy Waters
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