The social media landscape has been constantly changing with the rise of Meta, Threads, Bluesky, and the Fediverse and the takeover of Twitter by Elon Musk.
B2B marketers face the challenge of adapting to these changes and connecting with new target audiences who prefer self-research over speaking with sales representatives.
LinkedIn has long been the dominant platform for B2B marketers, but with the rise of the Fediverse and the importance of social media SEO, new opportunities for brand awareness and engagement have emerged.
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The New B2B Social Media Environment: How to Navigate the Choppy Waters
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How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers surveyed 1,000 creators based in the United States.
Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.
YouTube is the most widely used social platform by adults in the United States, according to recent research.
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What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.