Do Americans pay attention when ads come on during podcasts? Do they find these ads disruptive? To find out, researchers surveyed a nationally representative sample of 1,450 adults in the United States.
Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research.
Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more
Fintech PR is more than media coverage. Learn how reputation, compliance, proprietary data, and targeted media relations help fintech companies build trust, attract partners, and support growth. Read more
Physical marketing captures attention, strengthens memory, builds trust, and creates emotional connections that digital channels often miss. Learn how to combine tactile and digital experiences for stronger results. Read more
Learn how CTV, programmatic audio, direct mail, and live events support B2B pipeline when coordinated across audience, messaging, measurement, and buying-stage intent to improve outcomes. Read more
Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research.
Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.
Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance. Read more
Experiential marketing turns events into powerful drivers of trust, engagement, and pipeline growth. Learn how to design, measure, and extend experiences that deliver real business impact. Read more
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.
PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more.
Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research.
Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research.
Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more.
Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research.
Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more.
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.
AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients.