Advertising & Promotions Resources

Artificial Intelligence

How To Implement AI Agents in Performance Marketing

AI agents can automate media buying—but only after your team documents its decision rules, sets data thresholds, and tests the recommendations. Learn how to set a solid foundation and gradually build agent autonomy. Read more

Advertising & Promotions

What Spurs Action in Direct Mail Marketing?

Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.

Advertising & Promotions

What Ted Lasso Teaches Us About Advertising

AI lets advertisers produce localized ads quickly, but speed can also amplify cultural missteps. Learn how to protect your core advertising message, involve local experts early, and keep human judgement at the core of your advertising strategy. Read more

Advertising & Promotions

Before the Ad: How AI Is Rewriting the First Moment of Influence

Consumers are forming brand opinions in AI tools such as ChatGPT and Gemini before ever seeing an ad from them. Learn why brand signals, not media spend, now shape early consideration. Read more

Advertising & Promotions

Advertising Measurement Is Moving Before the Bid

Attribution is quickly shifting from a retrospective reporting tool into a real-time decision layer, shaping ad bids before impressions are purchased, cutting wasted spend, and requiring independent validation. Read more

Advertising & Promotions

The Effectiveness of Out-of-Home Advertising in 2026

Most Americans say they notice out-of-home (OOH) advertising at least weekly, and more than a third say they've researched a product or service on their phone after seeing an OOH ad, according to recent research.

Marketing Strategy

Partnerships and Rev-Share Deals Are Marketing Channels—Run Them Like One

Paid media keeps getting pricier and cold outreach keeps getting ignored, but partner-sourced pipeline can outperform both when it's tracked, incentive-aligned, and structured well to match the deal. Read more.

Email Marketing

What Makes a Business Email Feel Trustworthy?

Americans say an email from a business is more likely to feel trustworthy if it includes clear identifiers like the sender's contact details and the company's domain address, according to recent research.

Marketing Strategy

The Trust Advantage: Why Premium Print Matters in High-Consideration Buying

Premium print helps high-consideration brands build trust, simplify complex decisions, and give customers lasting resources that reinforce confidence throughout the buying journey. Read more

Advertising & Promotions

Pipeline-First Advertising to the Whole Buying Group: Q&A with Stephanie McArthur

Stephanie McArthur shares practical advice for refreshing ads, targeting buying groups, activating channels, measuring account engagement, and proving advertising’s influence on pipeline and progression. Read more

Social Media Marketing

LinkedIn Ads Strategy for 2026: Q&A with AJ Wilcox (Part 2)

LinkedIn Ads expert AJ Wilcox explains how to choose thought leaders, manage sponsored posts, use AI effectively, and analyze competitors’ ads for stronger campaign performance. Read more

Advertising & Promotions

How Marketers Are Improving Paid Media Performance

Marketers say audience research and segmentation is the top area they're investing in to improve the performance of their paid media campaigns, according to recent research.

Social Media Marketing

LinkedIn Ads Strategy for 2026: Q&A with AJ Wilcox (Part 1)

LinkedIn ads expert AJ Wilcox answers questions about newsletters, gated content, small audiences, message ads, and building effective ad funnels that nurture prospects and improve results. Read more

Marketing Strategy

The Most Influential Resources for B2B Software Buyers

B2B software buyers say free trials and product demos are the resources that have the most influence on their buying decisions, according to recent research.

Advertising & Promotions

The State of YouTube's Advertising Business

Although YouTube's global ad revenue grew by a robust 11.7% year-over-year in 2025, the platform's revenue growth has been decelerating, according to recent research.

Public Relations

The New Content Funnel: How to Get Your Content Cited by AI

Generative AI rewards credible, corroborated content over traditional search rankings. Learn how thought leadership, earned media, and syndication help build lasting AI visibility and authority. Read more.

Advertising & Promotions

Do People Pay Attention to Ads During Podcasts?

Do Americans pay attention when ads come on during podcasts? Do they find these ads disruptive? To find out, researchers surveyed a nationally representative sample of 1,450 adults in the United States.

Advertising & Promotions

The Top Challenges Facing Ad Agencies

Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research.

Marketing Strategy

Stop Guessing, Start Earning: Publishers Need a Fusion Layer to Better Value Audiences

Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more

Public Relations

The Fintech PR Playbook: Reputation, Compliance, Data, and Media Strategy

Fintech PR is more than media coverage. Learn how reputation, compliance, proprietary data, and targeted media relations help fintech companies build trust, attract partners, and support growth. Read more

Advertising & Promotions Resources

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