Advertising & Promotions Resources

AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

Why 'Mad Men' Ideas Still Work—and When They Fall Short

Why 'Mad Men' Ideas Still Work—and When They Fall Short

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

The Slow But Steady Increase in Podcast Ad Spend

The Slow But Steady Increase in Podcast Ad Spend

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.

How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.

The Media Channels Marketers Plan to Increase Spend on in 2025

The Media Channels Marketers Plan to Increase Spend on in 2025

Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

2025 Digital Ad Trends and Predictions: Time to Turn the Page

2025 Digital Ad Trends and Predictions: Time to Turn the Page

Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

How Decision-Makers Perceive B2B Ads on LinkedIn

How Decision-Makers Perceive B2B Ads on LinkedIn

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.

How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.

How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies

How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies

Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.

How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape

How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape

See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.

The Impact of Privacy Laws on Digital Advertising

The Impact of Privacy Laws on Digital Advertising

Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.

The Rapid Growth of Spotify as an Advertising Platform

The Rapid Growth of Spotify as an Advertising Platform

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

The Factors That Drive B2B Ad Effectiveness on LinkedIn

The Factors That Drive B2B Ad Effectiveness on LinkedIn

What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection

Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection

Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.

Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

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