Advertising & Promotions Resources

Co-Op Marketing Is Recession-Proof Advertising

Co-Op Marketing Is Recession-Proof Advertising

Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.

Ad Tech Report: Is the Medium Rectangle's Era Over?

Ad Tech Report: Is the Medium Rectangle's Era Over?

Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.

The PPC Power Players: Ad Platforms Making a Big Impact in 2023

The PPC Power Players: Ad Platforms Making a Big Impact in 2023

Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.

The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend

The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend

WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.

YouTube's Rebound: Ad Revenue Forecasts for 2023-24

YouTube's Rebound: Ad Revenue Forecasts for 2023-24

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.

Search Advertising Spend Trends for 2023

Search Advertising Spend Trends for 2023

Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.

Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

How to Recognize When It's Time to Expand Into New Digital Marketing Channels

How to Recognize When It's Time to Expand Into New Digital Marketing Channels

Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.

Is Digital Advertising Really More Effective Than Traditional Advertising?

Is Digital Advertising Really More Effective Than Traditional Advertising?

Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.

OOH: How B2B Marketers Can Reintegrate With the Physical World

OOH: How B2B Marketers Can Reintegrate With the Physical World

As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and out in the real world more.

Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.

Marketers' Top Worries About Twitter

Marketers' Top Worries About Twitter

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

How to Effectively Build Your Brand Within Emerging Virtual Worlds

How to Effectively Build Your Brand Within Emerging Virtual Worlds

As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats

People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research.

The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt.

The Drivers of the Current Digital Advertising Boom

The Drivers of the Current Digital Advertising Boom

Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.

It's Time to Embrace Personalization and Education in Your OTT Advertising Model

It's Time to Embrace Personalization and Education in Your OTT Advertising Model

Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work.

Global Ad Spend Forecast for 2023: A Slowdown Ahead

Global Ad Spend Forecast for 2023: A Slowdown Ahead

Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.

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