Advertising & Promotions Resources

Public Relations

Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more.

Public Relations

From Flash to Function: How AI Is Powering PR and B2B Marketing Operations

PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more.

Advertising & Promotions

What Are the Attributes of Great Digital Ad Creative?

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

Branding

How to Turn a Branded B2B Podcast Into a High-Impact Revenue Engine

Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more.

Social Media Marketing

LinkedIn’s Advertising Business Is Surging

LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

Artificial Intelligence

The AI, Device, and Media Habits of Gen Alpha Teens in the US

How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.

Advertising & Promotions

The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon

Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.

Martech

Adtech's Publisher-First Era: How SSPs Must Adapt to Survive

Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.

Social Media Marketing

The Remarkable Growth of Reddit's Ad Revenue

Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

Account-Based Marketing

OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more.

Websites

What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.

Advertising & Promotions

$120B Gone to Fraud: Affiliate Compliance Is Your Only Shield

Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more.

Branding

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.

Advertising & Promotions

How Association Media Delivers for B2B Marketers What Algorithms Cannot

Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust. Read more.

Demand Generation

IT Services Marketing: Channel and Budget Trends

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?

Marketing Strategy

Are You Really Reaching Your Ideal Audience?

Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.

Advertising & Promotions

The Decline in Ad Spend on Professionally Produced News Content

Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.

Artificial Intelligence

AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

Marketing Strategy

Why 'Mad Men' Ideas Still Work—and When They Fall Short

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

Measurement & Analytics

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

Advertising & Promotions Resources

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