
B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
Many B2B clients struggle with ineffective advertising that doesn't reach the right audience. They want smarter targeting and better engagement to connect with key decision-makers.
Association media offers a solution by reaching professionals in trusted spaces where they engage with relevant content and peers. This audience is proactive, invested, and highly receptive to relevant content.
Association media pairs well with programmatic ads, providing a balance of scale and substance. Multiview's Audienceview platform offers access to over 850 professional communities and 16 million verified association members for precise targeting.
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What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
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What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.