Senior marketers are facing increasing pressure from their CEO and corporate board. Demonstrating the impact of marketing actions and focusing data and analytics are top challenges.
Research conducted by The CMO Survey in early 2025 polled 281 marketing leaders, with top challenges being data analytics and cross-functional support for new investments.
Since 2024, focusing data and analytics on important marketing problems has grown in importance. More senior marketers are feeling pressure from their CEO, CFO, and corporate board in 2025 compared to 2023.
... continue reading below
The Top Challenges Facing Senior Marketers in 2025
Don't worry ... it's FREE!
Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.