Senior marketers are facing increasing pressure from their CEO and corporate board. Demonstrating the impact of marketing actions and focusing data and analytics are top challenges.
Research conducted by The CMO Survey in early 2025 polled 281 marketing leaders, with top challenges being data analytics and cross-functional support for new investments.
Since 2024, focusing data and analytics on important marketing problems has grown in importance. More senior marketers are feeling pressure from their CEO, CFO, and corporate board in 2025 compared to 2023.
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The Top Challenges Facing Senior Marketers in 2025
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