Researchers at GWI surveyed Gen Alpha's interests, social media use, and e-commerce habits in 2025 vs. 2021.
Interests shifted towards technology, fashion, beauty, and podcasts, while social media use increased for sports, shopping, trends, style, and memes.
E-commerce saw a 6% increase in 12-15-year-olds buying online in the past week, with more data and methodology in the full report.
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The Changing Interests and Social Media Habits of 12-15-Year-Olds
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