The Future of Small Business: Embracing Customer-Centric Marketing and Tech

The Future of Small Business: Embracing Customer-Centric Marketing and Tech

Marketing Strategy — Thu., May. 15, 2025

The world of small business is constantly changing. A new wave of entrepreneurs is navigating a challenging environment with perseverance and optimism.

Constant Contact's Small Business Now report reveals a trend: early-stage businesses are not just surviving, but positioning for long-term success by adopting technology, streamlining marketing strategies, and prioritizing customer relationships.

These business owners demonstrate that resilience and flexibility are key to thriving in today's market, with 63% relying on social media, 33% recognizing the potential of email marketing, and 91% acknowledging the impact of technology on their success.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Future of Small Business: Embracing Customer-Centric Marketing and Tech

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How to Crisis-Proof Creative Operations Without Killing Creativity

How to Crisis-Proof Creative Operations Without Killing Creativity

Creative teams can’t afford chaos when pressure hits. Learn how structure, clarity, and smart process design help crisis-proof creative operations without limiting flexibility or innovation. Read more.

More Spend, More Time: Small Business Marketing Trends for 2026

More Spend, More Time: Small Business Marketing Trends for 2026

Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research.

3 Data Quality Priorities for 2026 With Real Revenue Impact

3 Data Quality Priorities for 2026 With Real Revenue Impact

Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations. Read more.

How Many Marketing Emails and Texts Is Too Many?

How Many Marketing Emails and Texts Is Too Many?

What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States.

How B2B Prospecting Has Changed

How B2B Prospecting Has Changed

Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

People, Process, Platform: The Three Ps of Marketing Transformation

People, Process, Platform: The Three Ps of Marketing Transformation

Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution. Read more.

Subscribe to the MarketingProfs Today newsletter