B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
The Real Reason Your Shiny New Product Isn't Converting
Marketing Strategy — Tue., Aug. 12, 2025A technically sound product with R&D investment can still struggle in B2B markets due to messaging bottlenecks. Buyers may be unsure of the value or have difficulty understanding it.
Complex products require clear and concise messaging. The story should revolve around solving the customer's pain points and positioning the product as the solution. Even the most innovative products won't sell themselves without effective messaging.
To improve messaging, test the "explain it to a colleague" rule, tailor messaging to different stakeholders, lead with the why instead of the how, and use language that resonates with customers. Messaging can make or break a sale, so it should not be an afterthought for B2B companies.
... continue reading below
Enter your email address to continue reading
The Real Reason Your Shiny New Product Isn't Converting
Don't worry ... it's FREE!
