Email Marketing Resources

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The Biggest Email Marketing Opportunities for B2B Brands

Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships. Read more.

Email Marketing

How to Get Started With Multilingual Email Marketing

A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.

Email Marketing

Email Opens Are Not Dead: What's Changed and What Hasn't

The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.

Public Relations

How to Keep Your PR Email List Healthy to Get More Media Coverage

As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that.

Email Marketing

Reimagining Communication: The Evolution and Staying Power of Email

Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.

Artificial Intelligence

How to Craft the Perfect Cold Email With ChatGPT

Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can.

Artificial Intelligence

How Enterprises Are Using AI for Email Marketing

Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.

Email Marketing

Email Behavior Trends for 2023

How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.

Email Marketing

Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox

Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.

Email Marketing

How to Use Email Suppression Lists for Better Email Marketing

As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

Email Marketing

The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.

Email Marketing

Beyond Open Rate: Eight Metrics for More Effective Email Marketing

Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

Email Marketing

The Biggest Blocks During the Email Production Process

Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.

Marketing Content

The Future of Content Marketing: Five Predictions

If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.

Email Marketing

How Much Harder Has Email Marketing Become?

From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

Email Marketing

Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023.

Email Marketing

Your Most Important Job as a B2B Email Marketer Is...

B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope.

Email Marketing

How Much Time Do People Typically Spend Looking at an Email?

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.

Email Marketing

Picking the Right Email Sender Name: Brand or Person?

When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against.

Email Marketing

Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.

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