Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research.
AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.
Email sender requirements by Google and Yahoo have changed the rules for marketers. Learn how to restore sender reputation, reduce blocks, and improve inbox placement for your email campaigns. Read more.
Which phrases in emails do American workers dread the most? Which days of the week are most draining for work emails? What tone do they want in an out-of-office email? To find out, researchers surveyed 1,000 professionals in the United States.
As social platforms grow unstable, brands risk revenue and reach. Email marketing offers ROI, ownership, and long-term growth security. Explore practical steps to strengthen your audience connection. Read more.
Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research.
External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more.
Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust. Read more.
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.
Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more.
Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.
Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more.
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.
Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.
Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.
If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.