Apple Mail has followed suit with its iOS 18 release by adding tabs to its inbox, causing concern for email marketing industry.
However, the Promotions tab is not the spam folder and many users will turn off Apple tabs, making it unlikely to affect open rates.
Instead, focus on down-funnel metrics and watch your data to determine the impact of tabs on engagement over time.
... continue reading below
Email Promotions Tab Hysteria Is Back! (Thanks, Apple)
Don't worry ... it's FREE!
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