Microsoft's new requirement for high-volume senders will primarily affect B2B marketers and requires a DMARC policy, aligning with Google and Yahoo's requirements.
The four recommendations from Microsoft, including compliant sender addresses and transparent mailing practices, may become future requirements and impact B2B brands' use of cold email.
Most B2B brands likely comply with the DMARC requirement, but should take the recommendations seriously as they could become requirements in the future and impact email deliverability.
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What Microsoft's New Email Deliverability Requirement and Recommendations Mean for B2B Brands
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