Demand Generation Resources

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.

What Drives B2B Purchase Decisions: Personal vs. Professional Considerations

What Drives B2B Purchase Decisions: Personal vs. Professional Considerations

B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

What Motivates B2B Buyers to Share Vendor Content

What Motivates B2B Buyers to Share Vendor Content

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

Top Marketing Automation Tools: A Brief Comparison

Top Marketing Automation Tools: A Brief Comparison

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.

Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.

B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.

How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.

Five Sales Enablement Tips for the AI Era

Five Sales Enablement Tips for the AI Era

Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

How B2B Social Proof Can Boost Credibility and Sales

How B2B Social Proof Can Boost Credibility and Sales

Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

Seven Steps for Rolling Out AI Across Your Demand Gen Programs

Seven Steps for Rolling Out AI Across Your Demand Gen Programs

Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.

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