Insightly and Ascend2 surveyed B2B salespeople to find their biggest CRM complaints and desired AI integrations.
Factors that influence CRM choice include ease of use, price, and flexibility, while top challenges for AI integration include task automation and sales process support.
High costs, lack of scalability, and inability to support multiple teams are common complaints with current CRM solutions.
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What B2B Salespeople Want From Their CRM
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What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies.