Why Martech Fails, and What Really Fuels Martech Success Today
Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.
What B2B Salespeople Want From Their CRM
Martech — Tue., Jun. 17, 2025Insightly and Ascend2 surveyed B2B salespeople to find their biggest CRM complaints and desired AI integrations.
Factors that influence CRM choice include ease of use, price, and flexibility, while top challenges for AI integration include task automation and sales process support.
High costs, lack of scalability, and inability to support multiple teams are common complaints with current CRM solutions.
... continue reading below
Enter your email address to continue reading
What B2B Salespeople Want From Their CRM
Don't worry ... it's FREE!
