How Today's B2B Buyers Approach RFPs and Vendor Selection
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.
What B2B Salespeople Want From Their CRM
Martech — Tue., Jun. 17, 2025Insightly and Ascend2 surveyed B2B salespeople to find their biggest CRM complaints and desired AI integrations.
Factors that influence CRM choice include ease of use, price, and flexibility, while top challenges for AI integration include task automation and sales process support.
High costs, lack of scalability, and inability to support multiple teams are common complaints with current CRM solutions.
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What B2B Salespeople Want From Their CRM
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