How Marketing Decision-Makers Evaluate Software Vendors

How Marketing Decision-Makers Evaluate Software Vendors

Martech — Tue., Apr. 1, 2025

GetApp surveyed 1,116 marketers on what they value when selecting software vendors, their sources of info, and software spend plans for 2025.

Reputation and personal experience rank highest when selecting software vendors. Customer reviews, online search, and recommendations are top research sources.

79% of marketing decision-makers expect their firm to increase software investment by more than 5% in 2025. The report is based on survey data.

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