How Today's B2B Buyers Approach RFPs and Vendor Selection
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.
How Marketing Decision-Makers Evaluate Software Vendors
Martech — Tue., Apr. 1, 2025GetApp surveyed 1,116 marketers on what they value when selecting software vendors, their sources of info, and software spend plans for 2025.
Reputation and personal experience rank highest when selecting software vendors. Customer reviews, online search, and recommendations are top research sources.
79% of marketing decision-makers expect their firm to increase software investment by more than 5% in 2025. The report is based on survey data.
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How Marketing Decision-Makers Evaluate Software Vendors
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