Marketing Communications Resources

Artificial Intelligence

The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.

Marketing Strategy

Key Considerations When Building an Online Community

Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you.

Public Relations

Four Crisis Communications Lessons We Learned From 2022

Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis.

Marketing Strategy

How to Create a Socially Responsible B2B Marketing Campaign

Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.

Customer Experience

What Makes Customer Service Experiences Great or Terrible?

Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed 5,053 people around the world.

Communications

Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.

Communications

Five Tips for Effective Communication With Distributed Teams

Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.

Marketing Management

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

Communications

What Annoys People Most About SMS Marketing

People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.

Public Relations

What Leaders Would Change About Their Crisis Communications Plans

Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

Communications

Why Tone Matters More Than Ever in Business Communication

As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

Communications

How to Overcome Poor Communication to Drive Marketing Performance in 2023

It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.

Communications

Four Rules for Riding the Texting Wave Before It's Gone

Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.

Communications

How to Perform a Competitive Analysis of the Mobile App Market

The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis.

Communications

The State of SMS Marketing in 2022

Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.

Communications

It's Time the Communications Department Is Seen as a Revenue Generator

PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.

Communications

Why People Opt Out of (And In to) Mobile Notifications From Brands

People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.

Communications

What People Use Their Smartphones for While at Work

People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.

Communications

Five SMS Campaigns for B2B Marketers to Try

B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.

Communications Resources

Subscribe to the MarketingProfs Today newsletter