Generational Divide: Should Brands Avoid Slang in Email Marketing?
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
Reimagining Communication: The Evolution and Staying Power of Email
Email Marketing — Thu., Nov. 9, 2023Far from fading into oblivion, email has evolved, adapting to the ever-changing digital landscape. It offers more than a medium for messages, carrying with it a wealth of information and the potential to transform the way businesses engage with customers.
Email address intelligence goes beyond collecting an address. It encompasses understanding the behavior, preferences, and tendencies associated with that address, allowing marketers to personalize at scale, segment and target effectively, and enhance retention strategies.
From AI and ML to automated workflows, email continues to be an irreplaceable tool that serves both businesses and consumers. It is resilient, adaptable, and the key to creating unmatched personalized experiences.
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Reimagining Communication: The Evolution and Staying Power of Email
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