Open rates stopped measuring people in 2021. Here are seven email engagement metrics that shape inbox placement in the AI era, how to calculate each, and which to build first. Read more
CFOs increasingly decide which growth bets get funded, yet marketing can't reconcile its own data. Here's why ROI is a design problem, plus five steps to fix it. Read more
Marketers leaders say click-through rate (CTR) is the most overrated metric for measuring success, according to recent research.
Enterprise AI pilots can run for months without reaching production. Discover three warning signs your initiative is stuck, and the one decision that will get you to production faster. Read more
Attribution is quickly shifting from a retrospective reporting tool into a real-time decision layer, shaping ad bids before impressions are purchased, cutting wasted spend, and requiring independent validation. Read more
Most marketers say their reporting does not provide a detailed view of how customers actually move across channels and touchpoints, according to recent research.
Traditional B2B metrics overlook what matters most to developers. Learn how to measure adoption, sentiment, product usage, and community impact to demonstrate real business value. Read more.
Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more
Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research.
Most enterprise marketers say they do not spend a significant amount of time on experimentation, according to recent research.
Enterprise sites slow down over time, but a full rebuild isn't required. Learn how B2B teams can improve speed, Core Web Vitals, and conversions with a focused optimization playbook. Read more
Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.
Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more
Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more.
Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more.
Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more.
Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more.
AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.
When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more.
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.