AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.
Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more.
Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research.
The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more.
Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.
Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines.
Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more.
External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more.
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.
Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more.
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.
Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.
Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.
Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance. Read more.
What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more.
Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.