Marketing Measurements & Analytics Resources

Advertising & Promotions

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

Measurement & Analytics

Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.

Branding

Why Marketing Leaders Should Care About Brand Valuation

Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.

Marketing Strategy

The Top Challenges in Executing a Data-Driven Marketing Strategy

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

Branding

Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.

Marketing Management

Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.

Measurement & Analytics

Why Now Is the Time to Improve How Marketers Use Data for Personalization

You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.

Martech

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

Email Marketing

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

Marketing Strategy

The Data-Driven CMO: From Brand Builder to Revenue Generator

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

Artificial Intelligence

AI Can Do Hard Things for You (Like Forecasting Future Success)

In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.

Measurement & Analytics

Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.

Measurement & Analytics

Telling a Story With Data: Four Essential KPIs to Share With Boards

Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

Measurement & Analytics

Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.

Measurement & Analytics

The Advantages of Being a B2B 'Data Hero' Organization

Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.

Measurement & Analytics

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

Measurement & Analytics

Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales

Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.

Measurement & Analytics

The Value of Every Single Customer: How to Calculate Customer Lifetime Value

Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.

Measurement & Analytics

Three Data-Led Content Marketing Predictions for 2024

In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.

Measurement & Analytics

Your First-Party Data Journey: Key Milestones for Maximizing Value

Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.

Measurement & Analytics Resources

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