Measurement & Analytics Resources

Three Data-Led Content Marketing Predictions for 2024

Three Data-Led Content Marketing Predictions for 2024

In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.

Your First-Party Data Journey: Key Milestones for Maximizing Value

Your First-Party Data Journey: Key Milestones for Maximizing Value

Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.

Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

Content Speaks, but Data Listens: How to Optimize Your Content Strategy

Content Speaks, but Data Listens: How to Optimize Your Content Strategy

In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.

Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.

How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?

The Decline of Cookies Means the Rise of Organic Search Marketing

The Decline of Cookies Means the Rise of Organic Search Marketing

As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search.

Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.

Email Opens Are Not Dead: What's Changed and What Hasn't

Email Opens Are Not Dead: What's Changed and What Hasn't

The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.

The Importance of 'Dark' Social Media for Marketers

The Importance of 'Dark' Social Media for Marketers

Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.

How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio

How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio

This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can sell to, acquire, and retain highly valuable customers.

Seven GA4 Metrics to Help You Master User Behavior Analysis

Seven GA4 Metrics to Help You Master User Behavior Analysis

Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.

How Marketers Can Use Identity Graphs to Understand Their Customers Better

How Marketers Can Use Identity Graphs to Understand Their Customers Better

As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.

Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success

Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success

It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.

Marketing Has a Data Problem, and Here's What Can Fix It

Marketing Has a Data Problem, and Here's What Can Fix It

Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from this article.

Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)

Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)

When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable.

The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

Beyond Open Rate: Eight Metrics for More Effective Email Marketing

Beyond Open Rate: Eight Metrics for More Effective Email Marketing

Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

Customers as 'Assets': Speaking the C-Suite's Language

Customers as 'Assets': Speaking the C-Suite's Language

Speaking the language of the C-suite not only enhances marketers' credibility but also increases chances for getting meaningful resources for carrying out important marketing activities.

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