Measurement & Analytics Resources

Why 'Mad Men' Ideas Still Work—and When They Fall Short

Why 'Mad Men' Ideas Still Work—and When They Fall Short

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter

The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter

B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

Quality Matters: The Real Impact of Data Accuracy

Quality Matters: The Real Impact of Data Accuracy

Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance. Read more.

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.

What's Holding Enterprise Marketers Back From Data Analytics Success?

What's Holding Enterprise Marketers Back From Data Analytics Success?

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more.

How Marketing Data Validation Is the Key to Successful Campaigns

How Marketing Data Validation Is the Key to Successful Campaigns

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

Why B2B Marketers Are Investing in AI

Why B2B Marketers Are Investing in AI

What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.

Why Marketing Leaders Should Care About Brand Valuation

Why Marketing Leaders Should Care About Brand Valuation

Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.

The Top Challenges in Executing a Data-Driven Marketing Strategy

The Top Challenges in Executing a Data-Driven Marketing Strategy

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.

Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.

Why Now Is the Time to Improve How Marketers Use Data for Personalization

Why Now Is the Time to Improve How Marketers Use Data for Personalization

You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.

Unlock the Power of First-Party Data With the CDP Approach

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

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