SaaS marketers in the B2B sector have a simple task: achieving the best possible return on ad spend (ROAS) for their company.
Maximizing conversions and minimizing cost-per-acquisition (CPA) is a common approach, but neglecting the lifetime value (LTV) of subscribers can lead to missed opportunities for revenue.
Usage rates are a leading indicator of LTV, allowing marketers to make informed decisions about which channels will provide the most value for their company in the long term.
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How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
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