Premium print helps high-consideration brands build trust, simplify complex decisions, and give customers lasting resources that reinforce confidence throughout the buying journey. Read more
AI is widely used for customer insights, but trust remains limited. Learn why the AI adoption-trust gap exists and three ways to validate AI-generated recommendations before acting. Read more.
B2B software buyers say free trials and product demos are the resources that have the most influence on their buying decisions, according to recent research.
Most marketers say their reporting does not provide a detailed view of how customers actually move across channels and touchpoints, according to recent research.
Most B2B personalization stops at audience segments. Learn how unified customer intelligence, omnichannel coordination, and strategy-driven execution create experiences that are more relevant, consistent, and effective. Read more.
Are most Americans opted in to receive text messages from businesses? How often do they want to receive these marketing messages? When do they want to receive them? To find out, researchers conducted a survey of 1,000 consumers.
How do you identify the right audience, validate ICP assumptions, and reach complex buying teams? Campaign expert Karlyn Ankrom answers marketers' top questions about audience targeting and strategy. Read more
Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research.
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.
Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more.
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.
Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more.
B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.
B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.
B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more.
B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more.
B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more.
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.
AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.
YouTube is the most widely used social platform by adults in the United States, according to recent research.