CX Resources for Best Customer Experiences

Demand Generation

Marketing to Machines: The New Funnel for an AI-Driven Buyer

AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.

Social Media Marketing

Social Media Platform Trends in the US

YouTube is the most widely used social platform by adults in the United States, according to recent research.

Artificial Intelligence

Do Marketers Know the Vocabulary of AI Search Optimization?

Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.

Customer Experience

The New Marketing Playbook: Why Connection Beats Conversion Every Time

As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more.

Marketing Strategy

Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.

Communications

What Makes for Great Customer Communication?

What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.

Customer Experience

The Top Frustrations B2B Buyers Have With Vendors

What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers

Artificial Intelligence

The AI, Device, and Media Habits of Gen Alpha Teens in the US

How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.

Artificial Intelligence

How SMB Marketers Can Turn AI Hype Into Reality With Voice AI

Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.

Marketing Strategy

Implementing ABM? Why a Customer Advisory Board Should Be Step One

Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.

Customer Experience

Software Buying Experiences Online: What Buyers Want From Sellers

What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?

Artificial Intelligence

How AI Is Rewriting the B2B Buyer Journey and What Marketers Can Do About It

AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more.

Customer Experience

Generative AI Is Changing How We Think About Customer Experience & Support

Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.

Customer Experience

Why CX Can't Be a Project: Build Seamless Experiences Into the DNA of Your Business

Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more.

Martech

CDPs Were Just the Beginning: Why Real-Time Activation Is the Next Competitive Edge

Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. Read more.

Artificial Intelligence

More Concerned Than Excited: How Americans Feel About AI

A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center.

Customer Experience

Five UX Trends Every B2B Marketer Should Know

Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth. Read more.

Demand Generation

The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing

Hidden buyers hold major influence in B2B purchase decisions. Learn how PR, content, and branding can build trust and secure their approval. Read more.

Artificial Intelligence

Dear Clients, AI Is Smart, But It's Not an Agency

Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.

Demand Generation

Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events

B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how. Read more.

Customer Experience Resources

Subscribe to the MarketingProfs Today newsletter