CX Resources for Best Customer Experiences

Advertising & Promotions

How Marketers Are Integrating Direct Mail and Digital Experiences

What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.

Marketing Strategy

How Optimistic Are Senior Marketers About the US Economy?

Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.

Marketing Content

From Thought Leadership to Thought Diagnosis: Creating Interactive Lead Generation

Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more.

Marketing Strategy

The New Rules of Brand Loyalty: From Virality to Value

Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more.

Customer Experience

Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.

Customer Experience

The Future Funnel: Why Advocacy Is the Engine of B2B Growth

B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

Demand Generation

The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal

B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more.

Demand Generation

The Future Funnel: Conversion Is an Experience, Not a Button

B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more.

Marketing Strategy

Understanding the Human Side of B2B Decision-Making

B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more.

Marketing Strategy

How B2B Prospecting Has Changed

Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

Demand Generation

Marketing to Machines: The New Funnel for an AI-Driven Buyer

AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.

Social Media Marketing

Social Media Platform Trends in the US

YouTube is the most widely used social platform by adults in the United States, according to recent research.

Artificial Intelligence

Do Marketers Know the Vocabulary of AI Search Optimization?

Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.