CX Resources for Best Customer Experiences

Martech

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

Demand Generation

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

Demand Generation

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

Customer Experience

Cracking the Code: Top Tactics for Virtual Event Success

Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.

Demand Generation

How to Identify and Create More Great Customers

Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.

Marketing Content

How to Use Visual Storytelling in Marketing to Gain Customers

Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.

Artificial Intelligence

How Different Generations Feel About AI-Powered CX Bots

Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.

Customer Experience

Start/Stop/Keep: A Better Customer Engagement Strategy

Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.

Martech

Customer Data Platforms for the Modern Marketer

The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

Customer Experience

The Top Benefits of Customer Behavioral Signal Data for Marketing

Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research.

Artificial Intelligence

AI Use Across the Customer Journey Means Aligning Across Teams

The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

Demand Generation

Four Types of Webinars That Convert Prospects Into Customers

How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.

Customer Experience

How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.

Customer Experience

The Selling Styles B2B Buyers Prefer Most

Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.

Customer Experience

Personalization: The Secret Weapon B2B Companies Are Not Using

Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

Marketing Content

Four Questions to Help You Balance Content Volume and Relevance

Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.

Demand Generation

Mastering the Customer Review Process: How to Ask for Reviews

Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.

Branding

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.

Customer Experience

Here They Come! B2B Marketing in a Gen Z World

Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.

Customer Experience

The Psychology of Persuasion: Understanding Customer Behavior in Marketing

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.

Customer Experience Resources

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