Customer Experience Resources

B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?
Account-Based Marketing

B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.

The Future of B2B Customer Experience: Human vs. Machine
Customer Experience

The Future of B2B Customer Experience: Human vs. Machine

Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.

Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance
Marketing Management

Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.

Why Now Is the Time to Improve How Marketers Use Data for Personalization
Measurement & Analytics

Why Now Is the Time to Improve How Marketers Use Data for Personalization

You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.

Unlock the Power of First-Party Data With the CDP Approach
Martech

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions
Demand Generation

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events
Demand Generation

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

Cracking the Code: Top Tactics for Virtual Event Success
Customer Experience

Cracking the Code: Top Tactics for Virtual Event Success

Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.

How to Identify and Create More Great Customers
Demand Generation

How to Identify and Create More Great Customers

Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.

How to Use Visual Storytelling in Marketing to Gain Customers
Marketing Content

How to Use Visual Storytelling in Marketing to Gain Customers

Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.

How Different Generations Feel About AI-Powered CX Bots
Artificial Intelligence

How Different Generations Feel About AI-Powered CX Bots

Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.

Start/Stop/Keep: A Better Customer Engagement Strategy
Customer Experience

Start/Stop/Keep: A Better Customer Engagement Strategy

Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.

Customer Data Platforms for the Modern Marketer
Martech

Customer Data Platforms for the Modern Marketer

The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

The Top Benefits of Customer Behavioral Signal Data for Marketing
Customer Experience

The Top Benefits of Customer Behavioral Signal Data for Marketing

Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research.

AI Use Across the Customer Journey Means Aligning Across Teams
Artificial Intelligence

AI Use Across the Customer Journey Means Aligning Across Teams

The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

Four Types of Webinars That Convert Prospects Into Customers
Demand Generation

Four Types of Webinars That Convert Prospects Into Customers

How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.

How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points
Customer Experience

How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.

The Selling Styles B2B Buyers Prefer Most
Customer Experience

The Selling Styles B2B Buyers Prefer Most

Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.

Personalization: The Secret Weapon B2B Companies Are Not Using
Customer Experience

Personalization: The Secret Weapon B2B Companies Are Not Using

Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

Four Questions to Help You Balance Content Volume and Relevance
Marketing Content

Four Questions to Help You Balance Content Volume and Relevance

Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.

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