Does Marketing Reporting Capture How Customers Actually Behave?
Most marketers say their reporting does not provide a detailed view of how customers actually move across channels and touchpoints, according to recent research.
The Psychology of FOMO and How Experiential Marketers Are Creating Can't-Miss Moments
Customer Experience — Thu., May. 22, 2025Experiential marketers use FOMO to create urgent, exclusive and shareable events that stand out in a fragmented digital landscape. Limited access drives demand and makes opportunities more valuable, like limited-time giveaways or exclusive prizes relevant to the brand's core value.
Inclusivity can be balanced with exclusivity through equal access and virtual counterparts to in-person activations. Social content amplifies events and marketers can encourage sharing through fun activations like GIF booths and partnerships with relevant influencers for resonance, not just reach.
The most effective FOMO activations are thoughtfully designed, reward attention, spark curiosity and create memories. By incorporating scarcity, exclusivity, and social proof, brands can make attendees feel like they had to be there.
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The Psychology of FOMO and How Experiential Marketers Are Creating Can't-Miss Moments
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