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Artificial Intelligence —April 18, 2025 — 10:00 AM ET

AI Update, April 18, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order):

OpenAI has released o3 and o4-mini reasoning models with advanced image analysis capabilities. These models can interpret sketches, diagrams, and whiteboards and integrate that data into reasoning processes. Easier access to AI video tools like Veo 2 allows marketers to create dynamic video content without high production costs or technical expertise.

Anthropic has upgraded Claude with autonomous research tools and Google Workspace integration, empowering teams to automate research, competitive analysis, and internal knowledge retrieval. OpenAI has introduced Flex processing, a discounted API option for its o3 and o4-mini models, offering a cost-effective option for marketers performing non-urgent tasks. The Trump administration is exploring penalties to prevent China's DeepSeek from acquiring US technology, which could impact global marketers working with Chinese AI services.

SEO —April 17, 2025 — 10:00 AM ET

Four UX Fixes to Help You Boost Your SEO

Google aims to provide the best possible experience for its users by delivering accurate information and minimizing friction. This has led to an integration between UX and SEO, where optimizing UX can improve both user engagement and search visibility.

Page speed, mobile usability, and accessibility are now crucial ranking factors in Google's algorithms. To boost SEO, businesses can optimize page load speed, align with search intent, make navigation intuitive, and prioritize mobile optimization.

A responsive and user-centric website is essential for success in the search engine space. By executing classic UX strategies, such as optimizing page speed and aligning with search intent, businesses can improve user experience and drive greater visibility and organic traffic.

Artificial Intelligence —April 16, 2025 — 10:00 AM ET

How Successful Is AI-Generated Content for Marketers?

64% of marketers find content generated by AI to be successful, with 38.4% saying it is equal to non-AI content and 25.6% saying it is more successful.

Benefits of AI include increased efficiency, scaling content output, and reduced costs. Barriers include data privacy concerns and cost of implementation.

Research is based on a survey of 1,005 marketing professionals from various industries. Results show AI is effective but faces privacy and technical challenges.

Marketing Strategy —April 16, 2025 — 10:00 AM ET

Why 'Mad Men' Ideas Still Work—and When They Fall Short

In the popular TV show Mad Men, we were captivated by the masterful art of persuasion and creativity in the world of advertising.

However, modern marketing takes a data-driven approach, relying on research and insights to optimize strategies and target specific audiences.

While creativity is still crucial, it must be aligned with strategic objectives and results are now held accountable in today's agencies.

Event Marketing —April 15, 2025 — 10:00 AM ET

B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

ON24 examined millions of global data points and found that 57% of B2B webinar registrations convert to attendees, while content hubs and personalized landing pages convert at 30% and 25%, respectively.

56% of attendees joined B2B webinars live, 45% joined on-demand, and 1% joined both formats. Personalizing marketing and experiences significantly boosts performance, including average number of attendees and conversions.

About the research: A report based on millions of global data points collected from ON24's webinar platform in 2024 reveals the effectiveness of B2B webinars, content hubs, and personalized landing pages in driving action and the impact of personalization on webinar benchmarks.

Most Popular Articles

Artificial Intelligence

AI Update, April 18, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

SEO

Four UX Fixes to Help You Boost Your SEO

Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.

Marketing Strategy

Why 'Mad Men' Ideas Still Work—and When They Fall Short

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

Artificial Intelligence

How Successful Is AI-Generated Content for Marketers?

Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.

Marketing Management

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

Event Marketing

B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?

Artificial Intelligence

AI Update, April 11, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Martech

Why CMOs Should Be Rethinking Their Martech Stacks

CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.

Artificial Intelligence

The 50 Most Popular Generative AI Apps and Web Products

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.

Event Marketing

The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter

B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.

Artificial Intelligence

Prompt Engineering: Befriending AI Before Its World Domination

Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.

Marketing Management

The State of Marketing and Sales Alignment in 2025

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

Artificial Intelligence

AI Update, April 4, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Measurement & Analytics

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.

Measurement & Analytics

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

Upcoming Events

Online — April 23, 2025 — 1:00 AM ET

Website Conversion Rate Optimization | Working Webinar Series

If you want more leads or sales, optimize your website for increased conversions! Discover the website secrets that build trust and reduce friction, so you get more interested prospects to raise their hands in this interactive Website Conversion Rate Optimization (CRO) Working Webinar Series. Hosted by Talia Wolf.

Online — April 24, 2025 — 2:00 PM ET

Beyond Legacy: The Future of Enterprise Marketing Automation

Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.

Online — April 29, 2025 — 1:00 AM ET

B2B All-Stars

Hit more marketing home runs this year with B2B All-Stars Spring Training! Community-favorite marketing veterans share new ideas and inspo to get more from your Email, AI, Branding, Strategy, and more. With these heavy hitters on your side, an All-Star, like you, is sure to win. So report to Spring Training now—it's free!

Online — May 9, 2025 — 11:30 AM ET

Content Marketing Friday Forum

Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

Online — May 28, 2025 — 1:00 AM ET

Modern Email Marketing Essentials

Email works best when it combines old-school style with a new-school beat, so over 10 weekly sessions (plus bonus on-demand content), you'll dig into the new rules and the how-tos for keeping this hard-working OG digital marketing star in the spotlight—from creative and copy to deliverability, segmentation, and data. Plus we're recording every broadcast, so if you can't make it live, you can stream when you want on demand.

Recent Events

Online — Access Now

How to Generate Unlimited Story Ideas

Time to get your creative juices flowing! In this closing keynote, Melanie Deziel shares a repeatable framework to generate a seemingly endless number of unique content ideas for any product, service, campaign, brand, or business. Share this reliable system with your team to turn one content idea into several—and gain confidence in your own creative potential!

Online — Access Now

Website Optimization Friday Forum

Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

Online — Access Now

You & AI: Creating Personalized Event Experiences

Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.

Online — Access Now

Maximize Your Content Investment Through Atomization and Distribution

Give your content more selling power—through strategic distribution! Zontee Hou shows you how to systematically turn your marketing assets into content that works for email, social media, and even paid media. Plus you'll learn key methods to identify the best distribution channels throughout your customer's journey, including influencers, podcasts, and more.

Online — Access Now

Crafting Campaign Narratives Around the B2B Customer's Journey

Share customer transformations that connect with your B2B audience—via the power of stories! Sarah Greesonbach delves into three essential elements of storytelling and shows how you can use these elements to craft campaign-specific stories that resonate with B2B readers. Plus, you'll discover how AI can make B2B storytelling even more relevant to your audience.

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