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AI Update, June 13, 2025: AI News and Views From the Past Week

AI Update, June 13, 2025: AI News and Views From the Past Week

Catch up on the latest developments in AI from the past week:

OpenAI partners with Google, shifting away from Microsoft. Importance for marketers: Significant changes in AI infrastructure and alliances may affect future marketing technology.

ChatGPT's rapid growth challenges Google's search dominance. Importance for marketers: Marketers must adapt to the shifting landscape of AI-driven search and changing user behaviors.

Meta invests in Scale AI, Meta launches advanced AI video editor, and more developments in the AI industry. Importance for marketers: Marketers should anticipate enhanced AI capabilities affecting digital advertising, personalization, and customer engagement strategies.

Images Define Your Brand: Five Stages of the Image Processing Maturity Model

Images Define Your Brand: Five Stages of the Image Processing Maturity Model

Images have become a defining factor in how brands communicate online—from social media posts and e-commerce product galleries to blogs and digital ads.

Visuals cause a faster and stronger reaction than text, helping users engage with content and influencing retention of information.

Organizations must provide high-quality and relevant visuals without sacrificing performance or accessibility, as user expectations evolve.

1. The Basics: Resizing Is Crucial

Image optimization begins with resizing, adjusting height and width while ensuring the best file format and quality for efficient delivery.

Choosing the right format and resolution significantly improves loading speeds, enhances user experiences, and reduces bandwidth costs.

2. Responsive Imaging: The Right Visual at the Right Resolution for the Right Device

Responsive imaging automatically delivers the right visual at the right resolution for the right device, improving site performance and user satisfaction.

It also reduces bandwidth usage by not sending large images to devices that can't display them.

Responsive imaging includes cropping and fitting to ensure the focal point remains in frame regardless of aspect ratio.

The Email Habits of Gen Z Workers

The Email Habits of Gen Z Workers

LIVE! Wed., Jun. 11, 2025 at 12:00 PM ET

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research from ZeroBounce.

Some 42% of respondents say email is their favorite communication tool for professional purposes, compared with 20% who say apps, such as Slack, are their favorite.

Gen Z workers say the most confusing things about using email at work are figuring out how formal to be (57% cite it as an issue) and when to follow up (51%).

Some 35% of respondents say AI tools make email management somewhat more efficient.

Most (53%) respondents say they sign off on their emails with a simple "Thanks."

About the research: The report was based on data from a survey of nearly 1,400 Gen Zers (born between 1997 and 2012) in Canada, Europe, and the United States.

How to Keep Your Team's Creative Pulse Racing—Because Outdated Approaches to Creativity Won't Survive in the Age of AI

How to Keep Your Team's Creative Pulse Racing—Because Outdated Approaches to Creativity Won't Survive in the Age of AI

AI may be a popular solution, but human creativity is irreplaceable. It's our teams' ingenuity that drives meaningful change. Burnout in the workplace can be caused by a lack of creative opportunities, so leaders should prioritize exploration over perfection.

Moving creative sessions to unique spaces, gamifying processes, and embracing mistakes can foster creativity. Constraints can also be used to spark new ideas. Creativity should be embedded into everyday workflows and leaders should create an environment of psychological safety and experimentation to sustain creative momentum.

Leaders have the power to create conditions for creativity to thrive. Embedding creativity into everyday processes can position companies as leaders in a world where human ingenuity remains essential. Resources on creativity in the workplace are available for further guidance.

The Most Valuable, Fastest-Rising, and Strongest B2B Brands

The Most Valuable, Fastest-Rising, and Strongest B2B Brands

LIVE! Tue., Jun. 10, 2025 at 2:00 PM ET

Which B2B brands have the highest brand value in 2025? Which brands have undergone the greatest increases in brand value over the past year? Which have the strongest perceived brand equity?

To find out, researchers at Brand Finance analyzed the value and strength of thousands of B2B brands around the world (see the complete methodology in the full report).

The researchers found that Microsoft, Amazon, and NVIDIA are the most valuable B2B brands in 2025.

About the research: The report was based on an analysis of the value and strength of thousands of B2B brands around the world (see the complete methodology here).

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AI Update, June 13, 2025: AI News and Views From the Past Week

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Catch up on select AI news and developments from the past week or so. Stay in the know.

Images Define Your Brand: Five Stages of the Image Processing Maturity Model

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Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.

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The GenAI Talent Shift: Every Marketing Team Will Need New Roles in 2025

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What Marketers Get Wrong About Email Personalization (And How to Fix It)

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What's Different About the World's Most Successful B2B Marketers in 2025

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How to Avoid Martech Implementation Failures

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Events That Scale: Why Repeatability Is the Marketer's Secret Weapon

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Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success

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AI Update, May 30, 2025: AI News and Views From the Past Week

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Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

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Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. Join Dayana Kibilds to discover exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened... but gets acted on.

Demo Day

Demo Day

Demo Day brings you short demonstrations of today's popular marketing automation tools. See six different tools in action, explore their features and benefits, and discover how they can improve your marketing results. Register now for Demo Day, because no one ever got in trouble for working smarter.

Email A/B Testing Demystified: How to Run Tests That Drive Real Results

Email A/B Testing Demystified: How to Run Tests That Drive Real Results

Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.

AI Agents: Your New Digital Team Scaling the Future of Marketing

AI Agents: Your New Digital Team Scaling the Future of Marketing

AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.

AI Friday Forum

AI Friday Forum

AI is here to stay. And here to help with your day-to-day tasks. Join us at this AI Friday Forum, where we have a line-up of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

MarketingProfs B2B Forum

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

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Your B2B GPS: Recalculating Routes to Revenue

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B2B Email Design Trends 2025: What’s Working (and Why)

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