How to Use Generative AI for Personalized B2B Outreach

AI can double B2B marketing results with less effort. B2B companies using AI meet their targets 7X more often than those not using it.

AI helps businesses scale relationships and outreach, delivering personalized engagement and insights. It also allows for efficient and meaningful communication.

Generative AI tools help with personalized outreach by identifying and enriching contacts, creating multichannel campaigns, generating customized messages, and tracking and adjusting campaigns in real time.

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research from Robert Half.

The report was based on data from staffing and recruiting professionals who make thousands of full-time, temporary, and project placements at brands and agencies each year.

The researchers determined projected 2025 salary ranges for marketing, advertising, creative, and public relations positions in the United States based on starting pay only; bonuses, incentives, and other forms of compensation were not taken into account.

US CMOs' Budget Plans for the Year Ahead

Senior marketers in the US expect moderate budget increase in next 12 months. Digital spend will rise faster than overall spend.

Survey of 260 marketing leaders shows 8.6% overall and 12.7% digital spend increase. Brand building and CRM will see highest increases.

Traditional advertising to increase slightly for the first time in two years. The report is based on data from a survey of 260 marketing leaders in September 2024.

The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

The yearend festive season brings planning and budgeting for marketing leaders, but over-planning can hinder progress in the face of uncertainty.

Avoiding strict planning and embracing change can lead to better decision-making and growth. Five key questions can guide strategy and planning in uncertain times.

Focus on decision-making over predictions, considering beliefs instead of just data, being open to emerging situations, and optimizing for robustness over efficiency.

AI Update, December 27, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order):

OpenAI outlines plan to shift into a for-profit public benefit corporation. OpenAI has announced plans to transition into a for-profit public benefit corporation (PBC) by 2025 to raise capital for advancing artificial general intelligence. The new structure will place control in a for-profit arm, while the existing nonprofit will retain equity but lose oversight. The nonprofit will focus on initiatives in healthcare, education, and science. This mirrors competitors Anthropic and xAI that operate as PBCs. However, Elon Musk and Mark Zuckerberg have filed motions to block the transition, citing concerns about governance and control. Importance for marketers: OpenAI's restructuring could accelerate AI advancements, providing marketers with more powerful AI tools for automation, content creation, and customer engagement.

DeepSeek-V3 open-source AI model surpasses Meta's Llama and Qwen. DeepSeek has unveiled DeepSeek-V3, an ultra-large open-source AI model with 671 billion parameters that outperforms Meta's Llama 3.1-405B and Qwen 2.5-72B in benchmarks. Its mixture-of-experts architecture activates select parameters, improving efficiency. The model excels in Chinese and math-centric tasks, challenging even closed systems like GPT-4o. Despite its $5.57 million training cost—significantly lower than competitors'—DeepSeek-V3 is accessible through Hugging Face and GitHub. Importance for marketers: DeepSeek-V3 expands affordable AI options, allowing marketers to integrate cutting-edge AI for analytics and content creation without relying on costly proprietary models.

Sam Altman seeks feedback from users to shape OpenAI's 2025 roadmap. OpenAI CEO Sam Altman used X to gather user suggestions for improving OpenAI's products in 2025. Suggestions included family accounts with child-friendly guardrails, better voice-chat features, and enhancements to Sora, OpenAI's text-to-video model. This follows a turbulent year involving legal disputes with Elon Musk and record-breaking $6.6 billion in funding. Altman's outreach underscores a focus on user-driven innovation and product refinement. Importance for marketers: