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Marketing Management —January 14, 2026 — 10:00 AM ET

The Use of Unapproved AI Tools by Employees

Recent research from Cyber News shows that most employees use unapproved AI tools for work, but their managers are aware and support it.

The report, based on a survey of 1,003 US adults employed in August 2025, also reveals that executives and senior managers are the most likely to use unapproved AI tools.

Despite awareness of potential risks, 75% of respondents using unapproved AI tools admit to sharing sensitive information, such as employee and customer data.

Demand Generation —January 14, 2026 — 10:00 AM ET

Marketing to Machines: The New Funnel for an AI-Driven Buyer

Marketers are no longer just selling to humans, as AI agents increasingly make or influence purchasing decisions. This means the traditional funnel model of awareness, consideration, and conversion is obsolete.

The new funnel model consists of acquisition, engagement, and loyalty, and operates in tandem with intelligent systems and real-time data. Marketers must now optimize for LLMs, voice assistants, and recommendation engines to make their products visible to machines.

A dual-track approach is necessary, as some purchases are still driven by emotion and experience, while others are methodical and outsourced to AI agents. To thrive in this new reality, marketers must optimize for AI agents, differentiate messaging, rethink attribution, accelerate creative operations, and treat AI platforms as new channels.

Social Media Marketing —January 13, 2026 — 10:00 AM ET

Social Media Platform Trends in the US

According to Pew Research Center, YouTube is the top social media platform used by adults in the US.

The annual report, based on a survey of 5,022 people, found that 84% of adults use YouTube, 71% use Facebook, and 50% use Instagram.

The usage of TikTok, Instagram, WhatsApp, and Reddit has significantly increased among US adults, particularly those under 30.

Advertising & Promotions —January 13, 2026 — 10:00 AM ET

The New Era of Retargeting Will Help B2B Brands Thrive

The most effective B2B marketing teams are adding high-impact channels like CTV retargeting to their marketing mixes, targeting prospects who have already shown interest in their products or services.

CTV retargeting offers unskippable 30-second ad spots on the largest screen in households, allowing for visual storytelling and performance tracking. This format stands out from traditional digital marketing tactics and builds credibility with prospects.

CTV retargeting is a low-risk, high-reward option for B2B marketers, with a low financial barrier and the ability to repurpose existing video assets. It addresses the need for multi-touch nurturing, differentiated messaging, and consistent presence throughout long sales cycles.

Artificial Intelligence —January 9, 2026 — 10:00 AM ET

AI Update, January 9, 2026: AI News and Views From the Past Three Weeks

Catch up on select AI news and developments from the past three weeks or so.

Gmail adds Gemini 3 AI to become a proactive personal assistant. Google is infusing Gmail with new Gemini 3-powered tools for style-aware drafting, real-time refinements, and conversational search. It also raises expectations for email tools to summarize, prioritize, and suggest actions automatically.

Grok AI on X generates sexualized deepfakes of women and minors. Reuters found that X's built-in AI is generating sexualized images of women and minors, highlighting brand-safety and ethics risks for campaigns featuring real people or user-generated content. Regulatory scrutiny could reshape platform policies, moderation standards, and AI-tool availability affecting campaign workflows.

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Marketing Management

The Use of Unapproved AI Tools by Employees

Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research.

Demand Generation

Marketing to Machines: The New Funnel for an AI-Driven Buyer

AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.

Social Media Marketing

Social Media Platform Trends in the US

YouTube is the most widely used social platform by adults in the United States, according to recent research.

Advertising & Promotions

The New Era of Retargeting Will Help B2B Brands Thrive

Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more.

Artificial Intelligence

AI Update, January 9, 2026: AI News and Views From the Past Three Weeks

Catch up on select AI news and developments from the past three weeks or so. Stay in the know.

Martech

SaaS Is Evolving and AI Is Driving It

AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more.

Artificial Intelligence

Do Marketers Know the Vocabulary of AI Search Optimization?

Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.

Marketing Content

The Marketing God Complex: How to Use Narrative Responsibly in B2B Marketing

Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more.

Marketing Content

B2B Thought Leadership Content Trends for 2026

Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.

Artificial Intelligence

Decoded: How to Win B2B Buyers in the AI Search Era

B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.

Artificial Intelligence

AI Update, December 19, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Customer Experience

The New Marketing Playbook: Why Connection Beats Conversion Every Time

As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more.

Marketing Management

Talent Acquisition Trends for 2026

More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, according to recent research.

Marketing Strategy

Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.

Advertising & Promotions

The State of B2B Out-of-Home Advertising

Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers.

Upcoming Events

Online — January 15, 2026 — 1:00 PM ET

How to Make Your Brand Discoverable in 2026

Are you tracking your brand's mentions in AI search results? ChatGPT, Google AI Overviews, Perplexity, and other AI tools are increasingly used by millions of customers looking for answers—and solutions. You can't afford to be invisible. Ahrefs Head of Product Marketing Andrei Țiț shows you how to make your brand discoverable in this free webinar. Sponsored by Ahrefs.

Online — January 16, 2026 — 11:30 AM ET

Content Marketing Friday Forum

More outreach isn't always the answer. Instead, discover how to use Content Marketing to attract your ideal B2B prospects and buyers. At this Content Marketing Friday Forum, 3 experts reveal their secrets to creating content that educates your audience, builds trust, and gets them to take action. Sponsored by Canto.

Online — January 22, 2026 — 2:00 PM ET

The Marketing Fortune! It's All in the Follow-Up (But Only if You Do It Right)

Losing leads because you don't have time for follow-up? It's time to build a system that works for you around the clock! Discover how busy professionals who wear multiple hats can create a marketing fortune (without becoming a full-time marketer) in this free webinar. Sponsored by Keap.

Online — January 28, 2026 — 12:00 PM ET

AI Assistants and You

Ever wish you could do twice the work in half the time? Or that you spent less time on the routine, repetitious tasks and more on strategic work? Then stop the random acts of prompting and build yourself an AI assistant! Join us for an all-new series. Live Wednesdays, January 28 to March 4.

Online — January 30, 2026 — 11:30 AM ET

XEO and the Future of Search

Join MarketingProfs and Search Engine Journal for XEO and the Future of Search, a half-day online event about the new AI-powered world of XEO—where SEO, GEO, and AEO intersect. Join leading AI and search experts, including opening keynote presenter Andy Crestodina, to learn the rules of getting found online and how to compete in the search game today.

Online — February 13, 2026 — 11:30 AM ET

Demand Generation Friday Forum

There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026. Sponsored by Convertr.

Online — November 2, 2026 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

Online — Access Now

Meet Your New AEO Ally: The Press Release

Answer Engine Optimization (AEO) is the new SEO, driven by AI. And AI loves a good press release. Which means now's the time for Public Relations and Marketing to join forces! Together, you can turn the press release into a shared KPI and a pillar of your modern content strategy. Discover how in this free webinar. Sponsored by Notified.

Online — Access Now

2026 B2B Marketing Strategies Friday Forum

AI is everywhere. But how exactly will you fit AI into your B2B marketing strategy for the year ahead? Join three expert-led sessions revealing proven workflows and automations that speed up and simplify your team's work so your brand can be more efficient, effective, and profitable. Sponsored by ZoomInfo.

Online — Access Now

Decoding AI's Org-Wide Marketing Impact

How do you navigate the seismic shifts AI brings to marketing? chiefmartec Editor Scott Brinker, the renowned visionary mapping the martech universe, delivers his unfiltered perspective on this world-changing tech directly to you. Sponsored by Snowflake.

Online — Access Now

GEO and SEO in 2026

Join us for this Ask an Expert group AMA event with Janet Driscoll Miller to get answers to YOUR questions about Generative Engine Optimization (GEO) and the future of SEO. Watch now.

Online — Access Now

Streamlining Creative Workflows: From Concept to Final Delivery

Your creative workflows not flowing as well as you'd like? Two leaders from Wrike reveal the processes and automation tools their teams use to produce high-impact creative work. Steal their playbook strategies to keep your own teams in sync and on task in this free webinar. Sponsored by Wrike.

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