76% of CEOs and 58% of CMOs at Fortune 500 companies are internal hires, with average tenures of 7.4 and 4.3 years, respectively.
Only 11% of Fortune 500 CEOs and 53% of CMOs are women, and 14% and 12% come from historically underrepresented racial and ethnic backgrounds.
Spencer Stuart's research on executives in the 2024 Fortune 500 list shows a lack of diversity and long average tenures for CEOs and CMOs.
As B2B marketing evolves, so do B2B buyers. The buyer's journey has changed due to technology and economic conditions.
Marketing that once made an impact is no longer effective. To ensure success, marketers must address shifts in buyers' decision-making.
Online research is the norm. Prospects complete 74% of research online, and 57% navigate buying solo. Marketers must focus on SEO and quality content.
The homepage is crucial for your website's success and should be optimized for different audience segments. Experiment with visuals, messaging, social proof, UX, and personalization to continuously improve.
Eye-catching visuals, clear messaging, and compelling social proof are essential for an engaging homepage. Prioritize UX with a well-organized layout, mobile responsiveness, and fast performance. Personalize elements for different audiences to improve conversions.
Regularly testing and iterating on your homepage will lead to a better user experience and better returns. This article is part of a series on website optimization based on the e-book by Webflow.
Catch up on select AI news and developments from the past week or so (in no particular order):
OpenAI has released o3 and o4-mini reasoning models with advanced image analysis capabilities. These models can interpret sketches, diagrams, and whiteboards and integrate that data into reasoning processes. Easier access to AI video tools like Veo 2 allows marketers to create dynamic video content without high production costs or technical expertise.
Anthropic has upgraded Claude with autonomous research tools and Google Workspace integration, empowering teams to automate research, competitive analysis, and internal knowledge retrieval. OpenAI has introduced Flex processing, a discounted API option for its o3 and o4-mini models, offering a cost-effective option for marketers performing non-urgent tasks. The Trump administration is exploring penalties to prevent China's DeepSeek from acquiring US technology, which could impact global marketers working with Chinese AI services.
Google aims to provide the best possible experience for its users by delivering accurate information and minimizing friction. This has led to an integration between UX and SEO, where optimizing UX can improve both user engagement and search visibility.
Page speed, mobile usability, and accessibility are now crucial ranking factors in Google's algorithms. To boost SEO, businesses can optimize page load speed, align with search intent, make navigation intuitive, and prioritize mobile optimization.
A responsive and user-centric website is essential for success in the search engine space. By executing classic UX strategies, such as optimizing page speed and aligning with search intent, businesses can improve user experience and drive greater visibility and organic traffic.
Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite?
B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.
Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
Catch up on select AI news and developments from the past week or so. Stay in the know.
CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.
B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.
Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.
If you want more leads or sales, optimize your website for increased conversions! Discover the website secrets that build trust and reduce friction, so you get more interested prospects to raise their hands in this interactive Website Conversion Rate Optimization (CRO) Working Webinar Series. Hosted by Talia Wolf.
Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.
Hit more marketing home runs this year with B2B All-Stars Spring Training! Community-favorite marketing veterans share new ideas and inspo to get more from your Email, AI, Branding, Strategy, and more. With these heavy hitters on your side, an All-Star, like you, is sure to win. So report to Spring Training now—it's free!
Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.
Email works best when it combines old-school style with a new-school beat, so over 10 weekly sessions (plus bonus on-demand content), you'll dig into the new rules and the how-tos for keeping this hard-working OG digital marketing star in the spotlight—from creative and copy to deliverability, segmentation, and data. Plus we're recording every broadcast, so if you can't make it live, you can stream when you want on demand.
Time to get your creative juices flowing! In this closing keynote, Melanie Deziel shares a repeatable framework to generate a seemingly endless number of unique content ideas for any product, service, campaign, brand, or business. Share this reliable system with your team to turn one content idea into several—and gain confidence in your own creative potential!
Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.
Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.
Give your content more selling power—through strategic distribution! Zontee Hou shows you how to systematically turn your marketing assets into content that works for email, social media, and even paid media. Plus you'll learn key methods to identify the best distribution channels throughout your customer's journey, including influencers, podcasts, and more.
Share customer transformations that connect with your B2B audience—via the power of stories! Sarah Greesonbach delves into three essential elements of storytelling and shows how you can use these elements to craft campaign-specific stories that resonate with B2B readers. Plus, you'll discover how AI can make B2B storytelling even more relevant to your audience.