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Artificial Intelligence —November 6, 2025 — 10:00 AM ET

How SMB Marketers Can Turn AI Hype Into Reality With Voice AI

AI is transforming the enterprise landscape, but most businesses struggle to see ROI. Small and medium-sized businesses need tangible results to justify investments.

SMB marketers have a unique opportunity to drive real impact through enhanced customer experiences with voice AI technology. This allows for missed opportunities to be eliminated, CX interactions to be enhanced, and budgets to be optimized through data-driven insights.

Voice AI technology is crucial for SMBs to keep up with the rapidly shifting CX demands and will be what separates leaders from laggers in the business world.

Public Relations —November 6, 2025 — 10:00 AM ET

Why Do Large Language Models (LLMs) Love Press Releases?

As AI-driven search systems evolve, press releases are now the most trusted content type, with their structured layout and verified sources. This makes them the answer to AI queries and boosts visibility.

By including metadata, multimedia, and distributing through trusted sources, press releases can improve their chances of being surfaced in AI-powered discovery. This shift requires a strategic approach to writing for both people and algorithms.

In an age where trust drives visibility, the traditional press release is still a powerful tool for gaining exposure and standing out in AI-driven search results.

Artificial Intelligence —November 5, 2025 — 10:00 AM ET

How Will AI Impact Marketing and Ad Agency Headcount?

According to a survey from Sunup, 91% of agency leaders predict a reduction in headcount due to AI. Over half of these firms are already implementing AI and are seeking specialized roles like AI content/design and marketing automation.

While AI is most advanced in training/upskilling, knowledge management, and web/UX design, agencies are looking to hire for advanced roles. The report, based on data from 225 senior agency leaders, was conducted in August 2025 by Sunup.

Agency leaders predict AI will have a significant impact on the marketing industry, with a majority expecting a decrease in headcount. The report also revealed that AI is most mature in certain areas, but agencies are still seeking to hire for more advanced roles. This survey was conducted by Sunup in August 2025 with 225 senior agency leaders providing data.

Marketing Strategy —November 5, 2025 — 10:00 AM ET

Implementing ABM? Why a Customer Advisory Board Should Be Step One

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing (ABM). This targeted approach allows for more relatable messaging and can lead to more value from marketing budgets.

Customer advisory boards (CABs) should be a cornerstone of any successful ABM initiative. Understanding and ranking existing customers can help with recruitment for CABs, as well as understanding buying processes and market influences. CABs also create alignment between sales and marketing teams.

CAB members, who are typically long-time users of the company's products and invested in its direction, can also serve as references and brand champions. A robust CAB program should be the first step in implementing a successful ABM program.

Customer Experience —November 4, 2025 — 10:00 AM ET

Software Buying Experiences Online: What Buyers Want From Sellers

Software buyers want clear pricing and terms, a secure process, and a fast checkout. Cleverbridge and Ascend2 surveyed 1,081 people who bought software online in the past year.

Reviews and ratings, known brands, discounts, and clear product info influence software buying.

Buyers cancel due to expense, lack of use, and finding a better option.

Most Popular Articles

Artificial Intelligence

How SMB Marketers Can Turn AI Hype Into Reality With Voice AI

Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.

Artificial Intelligence

How Will AI Impact Marketing and Ad Agency Headcount?

Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence.

Marketing Strategy

Implementing ABM? Why a Customer Advisory Board Should Be Step One

Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.

Customer Experience

Software Buying Experiences Online: What Buyers Want From Sellers

What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?

Account-Based Marketing

AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential

AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more.

Event Marketing

Why Fewer Registrations Might Mean Better Pipeline

Fewer webinar registrations can mean better results. Narrowing your audience and optimizing for quality rather than quantity can generate higher pipeline and engagement. Read more.

Artificial Intelligence

AI Update, October 31, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Content

Turn One Webinar Into 30 Days of Content in Under 3 Hours

Turn one webinar into a month’s worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI. Read more.

Branding

You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed

Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more.

Marketing Strategy

From Services to SaaS: The Secret to Agency Profitability?

Agencies working with SMBs face rising pressure to prove ROI. Adding SaaS offerings helps create recurring income, retain clients, and differentiate services. Learn how. Read more.

Marketing Management

How AI Is Being Used for Workplace Emails

Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research.

Marketing Strategy

The State of Agency-Side Marketing Strategy in 2025

Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research.

Communications

Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference

AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.

Artificial Intelligence

AI Update, October 24, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Customer Experience

Generative AI Is Changing How We Think About Customer Experience & Support

Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.

Upcoming Events

Online — November 12, 2025 — 12:00 PM ET

Valuable Friction: How B2B Marketing Writers Create Competitive Advantage in an AI World

Make your content unmistakably your own—even if AI is part of your process. In this closing keynote, Robert Rose explores how B2B marketing writers like you can use AI as an effective writing partner while embracing your human wisdom, voice, and originality as your competitive advantage.

Online — November 13, 2025 — 2:00 PM ET

Streamlining Creative Workflows: From Concept to Final Delivery

Your creative workflows not flowing as well as you'd like? Two leaders from Wrike reveal the processes and automation tools their teams use to produce high-impact creative work. Steal their playbook strategies to keep your own teams in sync and on task in this free webinar. Sponsored by Wrike.

Online — November 17, 2025 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Online — December 16, 2025 — 2:00 PM ET

Meet Your New AEO Ally: The Press Release

Answer Engine Optimization (AEO) is the new SEO, driven by AI. And AI loves a good press release. Which means now's the time for Public Relations and Marketing to join forces! Together, you can turn the press release into a shared KPI and a pillar of your modern content strategy. Discover how in this free webinar. Sponsored by Notified.

Recent Events

Online — Access Now

How B2B Marketers Turn Event Moments Into Measurable Pipeline

Event marketers know industry events draw high-value buyers. Discover how to turn event investments into pipeline with modern Digital Out-of-Home advertising. Join us for a repeatable framework and engagement tactics to target audiences before, during, and after an event. Sponsored by StackAdapt.

Online — Access Now

Beyond Keywords: B2B Writing for Generative AI & GEO

Search is rapidly evolving, and traditional SEO is no longer enough. Janet Driscoll Miller reveals how to write content that not only ranks but resonates with AI-powered search engines and human decision-makers. Establish your brand as a trusted resource in the age of generative engine optimization (GEO) and AI-driven insights.

Online — Access Now

Too Much Work, Not Enough Flow? Let AI Fix That

Do more with less? If only it were so simple. B2B marketers today are pressed to create more content, faster. And for many of us, AI is just another layer of complexity. The result: rising levels of burnout among marketers. Discover a framework to beat burnout, combining AI efficiencies with human creativity. Sponsored by Wrike.

Online — Access Now

AI Writing Workflows That Save Hours

Start using AI as a reliable part of your content creation process. Ed Gandia zeros in on the writing phases where AI can make an immediate difference. You’ll leave able to move faster, think bigger, and deliver stronger results—without losing your voice or creative control.

Online — Access Now

10 Tips for Becoming an AI-First B2B Marketer

Go beyond content generation and use AI to transform your B2B marketing workflows, teams, and customer engagement. In this free webinar, you'll discover 10 ways to incorporate an AI-first approach for increased efficiency, measurable revenue impact, and a competitive advantage. Sponsored by Omnibound.ai.

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