B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

Artificial Intelligence —March 21, 2025 — 10:00 AM ET

AI Update, March 21, 2025: AI News and Views From the Past Week

Catch up on AI news and developments from the past week:

Gemini adds Canvas document editing and Audio Overviews. Google introduces tools for productivity and multimodal interfaces. Marketers benefit from AI-driven content creation and code development.

AI-produced memes score higher on average. A study comparing humans, AI, and human-AI teams found AI's potential to increase output and audience resonance. Marketers should balance efficiency with human insight for creative impact.

Stability AI unveils model to turn images into 3D videos. The model presents new creative options for immersive advertising and storytelling, enabling brands to produce 3D-like video content from 2D assets. Marketers can save costs and complexity with this technology.

Communications —March 20, 2025 — 10:00 AM ET

AI Meets RCS: The New Standard for Mobile Messaging Engagement

Rich Communication Services (RCS) is revolutionizing mobile messaging by offering a more engaging experience with multimedia texts, personalized content, and predictive behavior modeling.

With RCS, brands can send high-resolution images, videos, and interactive elements that reflect their signature style and create genuine connections with customers. The platform also allows for in-message actions, eliminating friction and providing detailed metrics for campaign optimization.

Pairing RCS with AI technology enhances text campaigns by optimizing send times, expanding A/B testing options, personalizing messages and interactions, and reducing drop-off points for conversions. Early adoption of these technologies can set brands apart and improve customer experiences.

Artificial Intelligence —March 19, 2025 — 10:00 AM ET

How American Workers Feel About AI in the Workplace

LIVE! Wed., Mar. 19, 2025 at 12:00 PM ET

Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research from Adobe Express.

The report was based on data from a survey of 1,008 US workers across various industries and company sizes.

Some 51% of respondents say that artificial intelligence has made their daily job responsibilities easier, 7% say it has made their daily job responsibilities harder, and 42% say there has been no change.

Some 64% of respondents say the rise of AI-driven workflows has not made them concerned about their job security.

Nearly one in three respondents say they have had to learn new skills or undergo training as a result of AI integrations.

The most common new skill that workers that have had to acquire because of AI is prompt writing.

About the research:

Marketing Content —March 19, 2025 — 10:00 AM ET

Three Priorities and Best-Practices for B2B Marketers in 2025

B2B marketers face a challenge: reaching a fragmented audience in a saturated market. Agile marketers update strategies to stay ahead.

SEO expectations must be updated regularly as search engine algorithms change to prioritize helpful content over keyword optimization.

LinkedIn remains a top platform for B2B marketing but requires a diversified strategy to maximize reach and engagement with changing algorithms and demographics.

Event Marketing —March 18, 2025 — 10:00 AM ET

B2B In-Person Event Trends for 2025

Recent research from Bizzabo found that 2025 is expected to be a big year for B2B in-person events, with increased budgets and more events planned.

According to the report, based on a survey of 1,500 B2B event organizers and attendees, 53% of organizers expect a budget increase and 66% plan to schedule more events this year.

Attendees also have a positive outlook, with 54% planning to attend more in-person events in 2025 than in 2024. In-person events are seen as effective for achieving business objectives and learning about new products and services.

Most Popular Articles

Artificial Intelligence

AI Update, March 21, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Communications

AI Meets RCS: The New Standard for Mobile Messaging Engagement

RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.

Marketing Content

Three Priorities and Best-Practices for B2B Marketers in 2025

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

Artificial Intelligence

How American Workers Feel About AI in the Workplace

Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.

Event Marketing

B2B In-Person Event Trends for 2025

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

Email Marketing

How to Optimize Your Email Clickthrough Rates

Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more.

Websites

How to Improve Your Conversion Rates With Digital Accessibility

Making your website accessible improves user experience, increases conversions, and enhances SEO. Learn five best-practices for digital accessibility. Read more.

Artificial Intelligence

AI Update, March 14, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Strategy

How to Ensure Digital Transformation Success: Take a Data-First Approach

Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.

Advertising & Promotions

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

Marketing Strategy

10 Common Mistakes B2B Marketers Make When Measuring TAM

Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.

Artificial Intelligence

Which AI-Driven Tactics Have Been Most Effective for Marketers?

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

Marketing Content

The Messaging Themes That Work Best in B2B Prospecting Emails

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

Demand Generation

All Marketing Is Performance Marketing: A Full-Funnel Strategy

Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.

Artificial Intelligence

AI Update, March 7, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Upcoming Events

Online — March 26, 2025 — 12:00 PM ET

How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

Online — March 27, 2025 — 2:00 PM ET

How to Build a Collaborative Marketing Workflow That Works

Don't let inefficiencies slow down your marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making your leadership more effective than ever. Sponsored by Wrike.

Online — April 10, 2025 — 2:00 PM ET

You & AI: Creating Personalized Event Experiences

Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.

Online — April 11, 2025 — 11:30 AM ET

Website Optimization Friday Forum

Is your website's bounce rate higher than you'd like? Increase online conversions with a optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

Online — April 23, 2025 — 1:00 AM ET

Website Conversion Rate Optimization | Working Webinar Series

If you want more leads or sales, optimize your website for increased conversions! Discover the website secrets that build trust and reduce friction, so you get more interested prospects to raise their hands in this interactive Website Conversion Rate Optimization (CRO) Working Webinar Series. Hosted by Talia Wolf.

Online — April 29, 2025 — 1:00 AM ET

B2B All-Stars

Hit more marketing home runs this year with B2B All-Stars Spring Training! Community-favorite marketing veterans share new ideas and inspo to get more from your Email, AI, Branding, Strategy, and more. With these heavy hitters on your side, an All-Star, like you, is sure to win. So report to Spring Training now—it's free!

Recent Events

Online — Access Now

Win B2B Mindshare Through Strategic Influencer Partnerships

In today's crowded B2B landscape, winning mindshare is everything—and it happens long before buyers show intent. Join us to explore how strategic influencer partnerships amplify your brand's reach when it matters most. You'll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact. Sponsored by Goldcast.

Online — Access Now

Best Practices for Creating Video With Equipment You Already Have

Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on session, A. Lee Judge covers practical tips to produce better videos, including lighting, sound, framing, and even remote video production software. You'll also get a checklist of essential steps and affordable accessories to further increase your video quality.

Online — Access Now

Ask an Expert: Group Edition With Janet Driscoll Miller

You've got GA4 and SEO questions... and you're not the only one asking the same thing. Catch the recording for this super-sized Ask an Expert session featuring digital marketing expert Janet Driscoll Miller for answers.

Online — Access Now

Video Marketing Friday Forum

Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!

Online — Access Now

How Indeed Uses Snowflake Data Clean Rooms to Optimize Marketing Spend

Struggling to accurately measure the impact of your marketing and advertising spend? To understand the cause-and-effect relationships in its marketing, Indeed started using Snowflake Data Clean Rooms. Discover how Indeed conducted experiments that preserve user privacy while maximizing transparency to increase the impact of marketing spend. Sponsored by Snowflake.

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