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AI Update, November 8, 2024: AI News and Views From the Past Week

AI Update, November 8, 2024: AI News and Views From the Past Week

Catch up on the latest AI news and developments from the past week:

OpenAI's o1 model leaks, revealing advanced capabilities for reasoning, image analysis, and tool access. Users briefly had access to the full version, showcasing significant improvements and versatility for marketers.

ChatGPT adds search functionality to conversation history for Plus users on web and mobile, streamlining idea retrieval and facilitating continuity in AI-driven projects. Enhanced access to past conversations can improve campaign planning.

Google accidentally leaks Jarvis AI project on the Chrome extension store. Jarvis aims to simplify web-based tasks, positioning Google competitively in AI development. Jarvis's potential to streamline digital tasks hints at improved productivity tools for marketers.

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much regard for quality leads. However, when part of a data-driven, unified multichannel account-based marketing strategy, it becomes a powerful channel for reaching wider audiences and generating high-quality leads.

Not only does content syndication help elevate brand awareness and establish thought leadership, but it also captures valuable information to better understand potential customers' pain points and needs. This transformation is largely driven by verified account engagement, ensuring the right audience consumes the content and enhancing overall campaign efficacy.

Transparency and trust are crucial in an effective content syndication strategy. Marketers must ensure data integrity and accuracy and adhere to strict data privacy regulations. They should also work with partners that scrutinize leads and adhere to a higher standard of transparency. Evaluating providers based on criteria such as data accuracy, ethical practices, and audience engagement can promote greater visibility into their performance and integrity.

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

According to Plural Strategy's research, B2B marketers in the US are projected to increase spend by 6% annually from 2024 to 2028. The top areas expected to see increases are tech and data (13% CAGR) and events and sponsorship (8% CAGR).

77% of B2B marketers in the US anticipate intent data to become more important in the next two years, while 90% expect digital video to grow in importance. The report is based on a survey of B2B marketers and an analysis of published data and client engagements.

The study found that B2B marketers in the US plan to invest more in digital video and intent data in the coming years. This aligns with the overall trend of increased spending on tech and data. Event and sponsorship spending is also expected to see a significant increase.

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

In the AI-infused world of marketing, the concept of a "positionless marketer" is taking hold, mirroring the transformation seen in sports. Just as positionless basketball has redefined the game by blurring traditional roles, marketing is undergoing a similar shift.

The positionless marketer is characterized by a diverse skillset, excelling not only in branding and content creation but also in emerging fields like influencer marketing, social media management, and data analysis. This adaptability is crucial in a rapidly evolving landscape.

As traditional roles blur, marketers who can pivot quickly, experiment, and innovate are more likely to succeed. The ability to adapt to new tools, platforms, and buyer expectations is the hallmark of the positionless marketer.

Brands & Politics: Do People Want Brands to Weigh In More?

Brands & Politics: Do People Want Brands to Weigh In More?

According to recent research from Edelman, people have made brand choices to express their own personal politics globally.

Based on data from a survey, the 2024 Edelman Trust Barometer: Brands and Politics report shows that 26% of global respondents say brands should weigh in on politics more.

60% of respondents say they buy, choose, or avoid brands based on their personal politics, and 78% say there are foreign brands they will not buy because of their headquarters.

Most Popular Articles

AI Update, November 8, 2024: AI News and Views From the Past Week

AI Update, November 8, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.

Brands & Politics: Do People Want Brands to Weigh In More?

Brands & Politics: Do People Want Brands to Weigh In More?

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

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Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.

AI Update, November 1, 2024: AI News and Views From the Past Week

AI Update, November 1, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.

Do Recent College Grads Need Workplace Etiquette Training?

Do Recent College Grads Need Workplace Etiquette Training?

Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research.

Why a Purpose-Driven Marketing Strategy Matters in B2B

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Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.

How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies

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Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.

Are Marketers Worried About Being Replaced by AI?

Are Marketers Worried About Being Replaced by AI?

Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.

Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

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Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

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TikTok Is Now Gen Z's Top Social Platform for Product Information

TikTok Is Now Gen Z's Top Social Platform for Product Information

TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.

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