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Artificial Intelligence —June 13, 2025 — 10:00 AM ET

AI Update, June 13, 2025: AI News and Views From the Past Week

Catch up on the latest developments in AI from the past week:

OpenAI partners with Google, shifting away from Microsoft. Importance for marketers: Significant changes in AI infrastructure and alliances may affect future marketing technology.

ChatGPT's rapid growth challenges Google's search dominance. Importance for marketers: Marketers must adapt to the shifting landscape of AI-driven search and changing user behaviors.

Meta invests in Scale AI, Meta launches advanced AI video editor, and more developments in the AI industry. Importance for marketers: Marketers should anticipate enhanced AI capabilities affecting digital advertising, personalization, and customer engagement strategies.

Branding —June 12, 2025 — 10:00 AM ET

Images Define Your Brand: Five Stages of the Image Processing Maturity Model

Images have become a defining factor in how brands communicate online—from social media posts and e-commerce product galleries to blogs and digital ads.

Visuals cause a faster and stronger reaction than text, helping users engage with content and influencing retention of information.

Organizations must provide high-quality and relevant visuals without sacrificing performance or accessibility, as user expectations evolve.

1. The Basics: Resizing Is Crucial

Image optimization begins with resizing, adjusting height and width while ensuring the best file format and quality for efficient delivery.

Choosing the right format and resolution significantly improves loading speeds, enhances user experiences, and reduces bandwidth costs.

2. Responsive Imaging: The Right Visual at the Right Resolution for the Right Device

Responsive imaging automatically delivers the right visual at the right resolution for the right device, improving site performance and user satisfaction.

It also reduces bandwidth usage by not sending large images to devices that can't display them.

Responsive imaging includes cropping and fitting to ensure the focal point remains in frame regardless of aspect ratio.

Email Marketing —June 11, 2025 — 10:00 AM ET

The Email Habits of Gen Z Workers

LIVE! Wed., Jun. 11, 2025 at 12:00 PM ET

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research from ZeroBounce.

Some 42% of respondents say email is their favorite communication tool for professional purposes, compared with 20% who say apps, such as Slack, are their favorite.

Gen Z workers say the most confusing things about using email at work are figuring out how formal to be (57% cite it as an issue) and when to follow up (51%).

Some 35% of respondents say AI tools make email management somewhat more efficient.

Most (53%) respondents say they sign off on their emails with a simple "Thanks."

About the research: The report was based on data from a survey of nearly 1,400 Gen Zers (born between 1997 and 2012) in Canada, Europe, and the United States.

Marketing Management —June 11, 2025 — 10:00 AM ET

How to Keep Your Team's Creative Pulse Racing—Because Outdated Approaches to Creativity Won't Survive in the Age of AI

AI may be a popular solution, but human creativity is irreplaceable. It's our teams' ingenuity that drives meaningful change. Burnout in the workplace can be caused by a lack of creative opportunities, so leaders should prioritize exploration over perfection.

Moving creative sessions to unique spaces, gamifying processes, and embracing mistakes can foster creativity. Constraints can also be used to spark new ideas. Creativity should be embedded into everyday workflows and leaders should create an environment of psychological safety and experimentation to sustain creative momentum.

Leaders have the power to create conditions for creativity to thrive. Embedding creativity into everyday processes can position companies as leaders in a world where human ingenuity remains essential. Resources on creativity in the workplace are available for further guidance.

Branding —June 10, 2025 — 10:00 AM ET

The Most Valuable, Fastest-Rising, and Strongest B2B Brands

LIVE! Tue., Jun. 10, 2025 at 2:00 PM ET

Which B2B brands have the highest brand value in 2025? Which brands have undergone the greatest increases in brand value over the past year? Which have the strongest perceived brand equity?

To find out, researchers at Brand Finance analyzed the value and strength of thousands of B2B brands around the world (see the complete methodology in the full report).

The researchers found that Microsoft, Amazon, and NVIDIA are the most valuable B2B brands in 2025.

About the research: The report was based on an analysis of the value and strength of thousands of B2B brands around the world (see the complete methodology here).

Most Popular Articles

Artificial Intelligence
AI Update, June 13, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Branding
Images Define Your Brand: Five Stages of the Image Processing Maturity Model
Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.
Marketing Management
How to Keep Your Team's Creative Pulse Racing—Because Outdated Approaches to Creativity Won't Survive in the Age of AI
Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more.
Email Marketing
The Email Habits of Gen Z Workers
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Branding
The Most Valuable, Fastest-Rising, and Strongest B2B Brands
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.
Career Development
The GenAI Talent Shift: Every Marketing Team Will Need New Roles in 2025
Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era. Read more.
Artificial Intelligence
AI Update, June 6, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Email Marketing
What Marketers Get Wrong About Email Personalization (And How to Fix It)
Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.
Marketing Strategy
What's Different About the World's Most Successful B2B Marketers in 2025
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
Career Development
How to Overcome Marketing Burnout: Three Challenges and Their Solutions
Burnout is on the rise among marketers. Learn how to regain energy and purpose through actionable mindset shifts and creative renewal. Read more.
Martech
How to Avoid Martech Implementation Failures
What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations?
Martech
Events That Scale: Why Repeatability Is the Marketer's Secret Weapon
Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more.
Customer Experience
Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success
Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes. Read more.
Artificial Intelligence
AI Update, May 30, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Marketing Strategy
Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals
B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.

Upcoming Events

Online — June 18, 2025 — 12:00 PM ET
Write Better Emails
Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. Join Dayana Kibilds to discover exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened... but gets acted on.
Online — June 24, 2025 — 12:00 PM ET
Demo Day
Demo Day brings you short demonstrations of today's popular marketing automation tools. See six different tools in action, explore their features and benefits, and discover how they can improve your marketing results. Register now for Demo Day, because no one ever got in trouble for working smarter.
Online — June 25, 2025 — 12:00 PM ET
Email A/B Testing Demystified: How to Run Tests That Drive Real Results
Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.
Online — June 26, 2025 — 2:00 PM ET
AI Agents: Your New Digital Team Scaling the Future of Marketing
AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.
Online — July 11, 2025 — 11:30 AM ET
AI Friday Forum
AI is here to stay. And here to help with your day-to-day tasks. Join us at this AI Friday Forum, where we have a line-up of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.
Online — November 17, 2025 — 8:00 AM ET
MarketingProfs B2B Forum
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

Online — Access Now
Your B2B GPS: Recalculating Routes to Revenue
It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.
Online — Access Now
B2B Email Design Trends 2025: What’s Working (and Why)
Great design isn't just for B2C—B2B emails need it, too! With inbox competition fiercer than ever, standing out requires smart layouts, compelling visuals, and clear messaging. Logan Sandrock Baird breaks down the biggest design shifts in B2B email marketing, from evolving layouts to accessibility must-haves.
Online — Access Now
A Marketer's Guide to Customer Journey Orchestration
Traditional marketing plans can prevent you from connecting with buyers at crucial points of their customer journey. Instead of reacting late to intent signals, respond in real-time with customer journey orchestration (CJO). Discover the essentials of CJO and how it improves business outcomes in this free webinar. Sponsored by Acoustic.
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Rising to the Challenge of B2B Deliverability
While B2C and B2B buyers are alike—they're all human—email delivery rules are distinct in tangible ways. B2B marketers must navigate a different technical environment than their B2C peers. Laura Atkins explores B2B-specific solutions to improve your overall ability to reach your audience's inbox.
Online — Access Now
Make Your Emails Stand Out: Relevance Is the New Cool
How do you make YOUR emails stand out in a crowded inbox? By focusing on what your subscribers want and need! Discover how to increase response by leaning into more relevant content. In this actionable opening session, Jessica Best uncovers four ways to turn subscriber data into marketing gold.

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