A recent survey by Techreviewer asked IT services marketers about the most effective and disappointing channels, as well as planned investments.
The top channels for IT services marketing success were content/SEO, referrals, and LinkedIn outreach.
However, social media marketing was the most disappointing channel, and marketers plan to invest more in content/SEO, LinkedIn, and PPC.
Account based marketing needs a makeover and 2025 is the perfect year for B2B marketers to improve and stand out in a volatile market.
Current ABM platforms fail to deliver on the promise and potential of ABM, leaving marketers unsure of performance. It's time to reach the right buyers at the right time with the right message.
Buyer behavior is evolving, with larger and more diverse buying groups. ABM strategies must adapt with prioritized coverage, intent data, and cross-channel activation for success.
Insightly and Ascend2 surveyed B2B salespeople to find their biggest CRM complaints and desired AI integrations.
Factors that influence CRM choice include ease of use, price, and flexibility, while top challenges for AI integration include task automation and sales process support.
High costs, lack of scalability, and inability to support multiple teams are common complaints with current CRM solutions.
Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, legal and creative win. She controlled her narrative, activated her audience, and expanded without dilution, providing marketers with 5 key strategies to apply.
Firstly, build with long-term ownership in mind, investing in owned assets like first-party data, original content, research, and domain authority. Secondly, reignite existing audiences while attracting new ones through data-driven segmentation and targeted campaigns. Thirdly, make campaigns emotional, not just transactional, to increase memorability and accelerate decision-making.
Additionally, scale with strategy, not dilution, by ensuring consistency in brand positioning across all touchpoints. Finally, control the infrastructure by investing in owned platforms like email lists, content libraries, and CRM data. Holistic marketing strategy, as demonstrated by Taylor Swift, is key to achieving long-term success.
Many B2B clients struggle with ineffective advertising that doesn't reach the right audience. They want smarter targeting and better engagement to connect with key decision-makers.
Association media offers a solution by reaching professionals in trusted spaces where they engage with relevant content and peers. This audience is proactive, invested, and highly receptive to relevant content.
Association media pairs well with programmatic ads, providing a balance of scale and substance. Multiview's Audienceview platform offers access to over 850 professional communities and 16 million verified association members for precise targeting.
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?
Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read more.
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.
Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more.
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.
Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
Burnout is on the rise among marketers. Learn how to regain energy and purpose through actionable mindset shifts and creative renewal. Read more.
Demo Day brings you short demonstrations of today's popular marketing automation tools. See six different tools in action, explore their features and benefits, and discover how they can improve your marketing results. Register now for Demo Day, because no one ever got in trouble for working smarter.
Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.
AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.
AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?
Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. Join Dayana Kibilds to discover exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened... but gets acted on.
It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.
Great design isn't just for B2C—B2B emails need it, too! With inbox competition fiercer than ever, standing out requires smart layouts, compelling visuals, and clear messaging. Logan Sandrock Baird breaks down the biggest design shifts in B2B email marketing, from evolving layouts to accessibility must-haves.
Traditional marketing plans can prevent you from connecting with buyers at crucial points of their customer journey. Instead of reacting late to intent signals, respond in real-time with customer journey orchestration (CJO). Discover the essentials of CJO and how it improves business outcomes in this free webinar. Sponsored by Acoustic.
While B2C and B2B buyers are alike—they're all human—email delivery rules are distinct in tangible ways. B2B marketers must navigate a different technical environment than their B2C peers. Laura Atkins explores B2B-specific solutions to improve your overall ability to reach your audience's inbox.