B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Artificial Intelligence —February 6, 2026 — 10:00 AM ET

AI Update, February 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so:

Anthropic launched Claude Opus 4.6, expanding knowledge work focus with improved task execution, document generation, and multi-agent teams. Marketers benefit from end-to-end execution and reshaping productivity expectations.

Anthropic, OpenAI, and Snowflake partner to embed enterprise AI agents while Reddit bets on AI search as a revenue opportunity. Yet, AI-generated content risks misinformation, affecting brand credibility. Marketers must monitor citation ecosystems, safeguard content, and anticipate misinformation risks.

Event Marketing —February 5, 2026 — 10:00 AM ET

How AI Will Shape Trust and Personalization in B2B Events in 2026

As in-person engagement rebounds, marketers face pressure to deliver memorable, relevant, and personalized experiences. AI advancements make this possible but also reveal limitations and risks in causing a growing trust gap between customers and brands.

AI can simplify choices, drive authentic connection, and act as a personal assistant for attendees at conferences and trade shows. Maintaining loyalty in 2026 will require a balance of automation and human touch, with transparency around how AI is used to avoid skepticism or backlash.

Organizations must invest in streamlining data to back personalization efforts or use broad, third-party models for faster results. Eliminating data silos provides a true understanding of individual prospects, paving the way for authentic connection driven by AI. Openly communicating AI's role and measurable outcomes is crucial to maintaining trust and brand reputation.

Marketing Strategy —February 4, 2026 — 10:00 AM ET

How B2B Prospecting Has Changed

According to recent research from Sopro, most marketers and salespeople believe that B2B buyers are less trusting of prospecting today than in the past.

The report, based on a survey of 442 B2B decision-makers in the UK and US, found that buyers now expect more information and personalization and tend to be further along in their research before engaging with salespeople.

Deals now involve more decision-makers on the buyer side and decision timelines are longer, according to 34% and 44% of respondents, respectively.

Websites —February 4, 2026 — 10:00 AM ET

The Role of Websites in the Age of AI

Websites have been the cornerstones of the internet economy for years. But with the rise of AI, the role of websites is being questioned as organic traffic decreases and AI browsers emerge.

However, websites still play a crucial role as AI tools rely on high-quality, authoritative web content. Companies can capitalize on this by optimizing their websites for AI, including creating fresh, relevant content and implementing on-site AI assistants.

Websites are evolving from destinations to infrastructure in the age of AI. Early movers can establish authority and shape how AI systems understand and surface their industries.

Artificial Intelligence —February 3, 2026 — 10:00 AM ET

Will Gen AI Replace Some Marketing Agency Work?

According to Funnel, generative AI is expected to replace some services currently offered by marketing agencies, based on a recent survey of 238 marketers.

88% of in-house marketers believe AI will replace some agency services, and 72% of agency marketers also expect AI to replace some of their own services.

Marketers are eager to implement AI-driven insights and customer journey mapping in their strategy within the next 1-2 years, with the biggest predicted shifts in consumer behavior being reduced use of traditional search engines and increased use of AI chatbots.

Most Popular Articles

Artificial Intelligence

AI Update, March 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, February 27. Stay in the know.

Artificial Intelligence

How Elastic Marketing Solves the AI Sameness Problem

AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more.

Marketing Content

The Top Production Challenges Facing Content Teams

What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals.

Artificial Intelligence

The Oz Paradigm: Why AI Still Needs a Human Behind the Curtain

AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more.

Advertising & Promotions

Quick to Mind, Easy to Find: A Smarter B2B Advertising Strategy for 2026

Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more.

Career Development

Content Marketing Job Listing Trends for 2026

How are content marketing roles changing? Which skills and degrees are employers looking for? Are salaries increasing? To find out, researchers examined 8,000 content marketing job listings on Indeed.com.

Artificial Intelligence

AI Update, February 27, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since the workweek ended February 20. Stay in the know.

Email Marketing

Email Marketing Isn't Dead—You're Just Using It Wrong

B2B email marketing isn’t broken—it’s mismanaged. Learn how to simplify personalization, reduce volume, and use email strategically to support longer buying journeys and integrated campaigns. Read more.

Marketing Strategy

More Spend, More Time: Small Business Marketing Trends for 2026

Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research.

Marketing Strategy

How to Crisis-Proof Creative Operations Without Killing Creativity

Creative teams can’t afford chaos when pressure hits. Learn how structure, clarity, and smart process design help crisis-proof creative operations without limiting flexibility or innovation. Read more.

Martech

How B2B SaaS CMOs Buy Software

What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies.

Marketing Strategy

3 Data Quality Priorities for 2026 With Real Revenue Impact

Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations. Read more.

Artificial Intelligence

AI Update, February 20, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since the workweek ended February 13. Stay in the know.

Marketing Management

A Four-Step Framework for Winning Complex OEM Buying Committees

Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively. Read more.

Branding

Stop Chasing Growth: Remove the Three Barriers to Building Brand Preference

Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more.

Upcoming Events

Online — March 12, 2026 — 2:00 PM ET

How Marketing Teams Actually Collaborate in 2026

Is AI—and the hype around it—adding noise to your work day, but not enough clarity or results? Discover how high-performing marketing teams are scaling work, building momentum, and executing faster with stronger collaboration, not more meetings. Sponsored by Wrike.

Online — March 13, 2026 — 11:30 AM ET

AI Friday Forum

Stop chasing perfect prompts. Learn how to design AI-powered workflows that scale—from using agents for specific tasks to activating content with measurable ROI to architecting smart human-AI handoffs that drive consistent results. Sponsored by Allego.

Online — March 18, 2026 — 12:00 PM ET

Data to Decisions: AI-Powered Measurement & Analysis | How-To Series

So much data, but too little insight? From strategy to execution to enablement, Zontee Hou shows you how to build a strong data-driven foundation, fix the data issues that undermine insights, use AI to uncover meaningful patterns, and scale those capabilities across your marketing team in this 4-part series. Live on Wednesdays, March 18 – April 8 at noon ET, plus stream all recordings on demand.

Online — March 19, 2026 — 2:00 PM ET

How to Build an AI-Optimized Content Strategy (Without the Overwhelm!)

Do AI answer engines trust your brand? Discover how to build an AI-ready content ecosystem—without overhauling your content strategy—to strengthen your brand's authority. You'll leave knowing how to get your brand discovered, evaluated, and trusted by answer engines with this free webinar. Sponsored by Notified.

Online — March 26, 2026 — 2:00 PM ET

Digital Engagement Benchmarks for 2026

To engage digital audiences in 2026, marketers need to be open to change. There are new ways to create content, empower channels, and connect with and convert audiences at a global scale—and we have the data to prove it. Attend to learn how new innovations and strategies are re-imagining the way we engage audiences and drive revenue. Sponsored by ON24.

Online — April 17, 2026 — 11:30 AM ET

Customer Experience Friday Forum

Customers are the cornerstone of every business. So, to be successful, your CX needs to be top-notch. Join us for three expert-led sessions that will help you optimize your customer journey and effectively capture your customer's voice—all in the AI era. Sponsored by SurveyMonkey.

Online — November 2, 2026 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

Online — Access Now

Demos Booked ≠ Ready: How B2B Tech Marketers Can Unblock Stalled Pipeline

If booked demos aren't leading to enough sales, something's broken in your process. Let's find and fix it! Take a closer look at how prospects decide what and when to buy, and how you can adjust your strategy and messaging to close more deals. Sponsored by 3rd + Taylor.

Online — Access Now

The AI Adoption Breakdown: 3 Organizational Obstacles Leaders Face (And the Fixes That Drive Real Change)

Katie Robbert, CEO at Trust Insights, knows that many AI projects run into roadblocks with the IT or Legal departments. These aren't tech problems; they're change management problems. Katie will give you the practical, actionable advice you need to overcome resistance and build a truly AI-ready marketing strategy.

Online — Access Now

The Hidden Friction Points That Reveal Your AI Roadmap

Founder and President of High-Income Business Writing, AI coach Ed Gandia helps you spot the bottlenecks that slow campaigns and content, and then turn those friction points into a simple plan for using AI without chaos. You'll see live examples that show results and build buy-in fast.

Online — Access Now

AI for Real Thought Leadership: Turning Expert Insights Into Sales-Ready Content

Scrambling for new content? A. Lee Judge, founder of Content Monsta, shows you how AI can help capture unique insights from your subject matter experts (SMEs)—and turn those insights into revenue-driving, authentic content that both speaks directly to your market and is aligned with Sales.

Online — Access Now

Demand Generation Friday Forum

There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026. Sponsored by Convertr.

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