B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Artificial Intelligence —May 16, 2025 — 10:00 AM ET

AI Update, May 16, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order). Apple is reportedly exploring AI search providers like OpenAI and Perplexity for Safari, signaling a potential break from its $20B/year default search deal with Google.

OpenAI has launched "OpenAI for Countries," offering nations help to build AI infrastructure aligned with democratic values. The initiative includes localized ChatGPT, national data centers, startup funding, and AI safety standards.

A balanced AI copyright report by the US Copyright Office was followed by the sudden firing of its head by the Trump administration, prompting legal and political disputes. A shift in default search engines could fragment search behavior, requiring marketers to broaden optimization efforts beyond Google to new AI-native search platforms.

Marketing Strategy —May 15, 2025 — 10:00 AM ET

The Future of Small Business: Embracing Customer-Centric Marketing and Tech

The world of small business is constantly changing. A new wave of entrepreneurs is navigating a challenging environment with perseverance and optimism.

Constant Contact's Small Business Now report reveals a trend: early-stage businesses are not just surviving, but positioning for long-term success by adopting technology, streamlining marketing strategies, and prioritizing customer relationships.

These business owners demonstrate that resilience and flexibility are key to thriving in today's market, with 63% relying on social media, 33% recognizing the potential of email marketing, and 91% acknowledging the impact of technology on their success.

Marketing Content —May 15, 2025 — 10:00 AM ET

How to Meet Your Content Goals During Economic Uncertainty

Senior B2B marketers face challenges of maintaining content quality and ROI while increasing production, especially in economic uncertainty. Only 19% of teams increased content ROI last year, with high-performing teams using a strategic approach and new technologies.

Quality over quantity is favored, with thought leadership, authentic storytelling, and addressing audience pain points. AI and personalization maximize impact, while streamlining workflows and repurposing content stretch investments further.

Economic uncertainty requires a smarter approach to content marketing. Prioritize quality over quantity, invest in AI and personalization, streamline workflows, and repurpose content wisely for success. High-performing teams have seen results with these strategies and your organization can too.

Marketing Strategy —May 14, 2025 — 10:00 AM ET

How Geopolitical Tensions Are Impacting B2B Marketing Spend

According to Plural Strategy Group, B2B marketers in the US and Europe are concerned about geopolitical tensions and adjusting their budgets. The report was based on a survey of 250 B2B marketers and includes forecasts for future spending.

49% of B2B marketers are somewhat concerned about geopolitical tensions and 29% are very concerned. 55% are being cautious with spending and 43% are focusing on short-term goals. The forecast shows a 5.2% CAGR increase in B2B marketing spend between 2025 and 2030.

The report was based on a survey conducted in February and March 2025 among 250 B2B marketers in the US and Europe. The researchers also developed forecasts based on economic indicators and published data. Continued uncertainties may cause downward revisions to the forecast.

Branding —May 14, 2025 — 10:00 AM ET

In B2B, It's Brand or Bust

Brand is crucial in B2B marketing, especially considering the "hidden buyers" who prioritize reliability and safety over technical specs. Neglecting brand building means missing half of potential buyers and losing trust.

Brand inconsistency, caused by outdated assets and lack of alignment, can make a brand seem unstable and risky. In B2B, where decisions are high-stakes, it can kill momentum. With the growing demand for speed, scale, and personalization, maintaining brand consistency is more difficult than ever.

B2B marketers must treat brand management as a core system, not just a design task. This means creating centralized access to assets, templatized content, and processes that guide and distribute approved assets. Building a scalable system is crucial for long-term brand building and ROI.

Most Popular Articles

Artificial Intelligence

AI Update, May 16, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Strategy

The Future of Small Business: Embracing Customer-Centric Marketing and Tech

Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.

Marketing Content

How to Meet Your Content Goals During Economic Uncertainty

B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.

Branding

In B2B, It's Brand or Bust

In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.

Marketing Strategy

How Geopolitical Tensions Are Impacting B2B Marketing Spend

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.

Marketing Strategy

The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.

Artificial Intelligence

AI Update, May 9, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Event Marketing

The Secret to B2B Event Success: The Virtual Sandwich Method

Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.

Artificial Intelligence

AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

Artificial Intelligence

Are AI Customer Experience Agents Helpful?

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.

Career Development

What Does the Marketer of the Future Look Like?

AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.

Branding

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.

Marketing Strategy

The State of B2B Influencer Marketing in 2025

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?

Artificial Intelligence

AI Update, May 2, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Social Media Marketing

The New B2B Social Media Environment: How to Navigate the Choppy Waters

B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.

Upcoming Events

Online — May 21, 2025 — 12:00 PM ET

Optimizing With Emotion

Amp up the emotion, decrease the friction, and put psychology to work on your website! Discover how to emotionally connect with visitors and make it easy for them to convert. You'll see a measurable difference in your conversion rates, leads, and sales. And you'll run the A/B tests to prove it.

Online — May 28, 2025 — 12:00 PM ET

Modern Email Marketing Essentials

Email works best when it combines old-school style with a new-school beat, so over 10 weekly sessions (plus bonus on-demand content), you'll dig into the new rules and the how-tos for keeping this hard-working OG digital marketing star in the spotlight—from creative and copy to deliverability, segmentation, and data. Plus we're recording every broadcast, so if you can't make it live, you can stream when you want on demand.

Online — June 5, 2025 — 2:00 PM ET

How to Create Content That Sparks Conversations

Are you ready to light up your content strategy? Join us and we'll show you how to create authentic content that catches fire with your audience—no matter the format. From webinars to social posts, you'll learn how to stay true to your voice while igniting real conversations. Sponsored by Goldcast.

Online — June 13, 2025 — 12:00 PM ET

Your B2B GPS: Recalculating Routes to Revenue

It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.

Online — November 17, 2025 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

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Finding Leaks With a Web Audit

Audit your website and easily identify possible reasons why your copy or design isn't converting visitors. Prepared with a few ideas, you'll create a plan to A/B test different changes to help you increase leads, free trials, or sales. You'll also get leadership tactics to get your team on board with your testing plan.

Online — Access Now

Content Marketing Friday Forum

Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

Online — Access Now

Mapping Customer Insights

Get Talia Wolf's step-by-step process to analyze market research and find meaningful insights your team can use on your website! You'll also discover the emotions that often prevent visitors from converting and ways to reduce emotional objections on your website.

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B2B All-Stars

Hit more marketing home runs this year with B2B All-Stars Spring Training! Community-favorite marketing veterans share new ideas and inspo to get more from your Email, AI, Branding, Strategy, and more. With these heavy hitters on your side, an All-Star, like you, is sure to win. So report to Spring Training now—it's free!

Online — Access Now

Beyond Legacy: The Future of Enterprise Marketing Automation

Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.

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