B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Artificial Intelligence —February 6, 2026 — 10:00 AM ET

AI Update, February 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so:

Anthropic launched Claude Opus 4.6, expanding knowledge work focus with improved task execution, document generation, and multi-agent teams. Marketers benefit from end-to-end execution and reshaping productivity expectations.

Anthropic, OpenAI, and Snowflake partner to embed enterprise AI agents while Reddit bets on AI search as a revenue opportunity. Yet, AI-generated content risks misinformation, affecting brand credibility. Marketers must monitor citation ecosystems, safeguard content, and anticipate misinformation risks.

Event Marketing —February 5, 2026 — 10:00 AM ET

How AI Will Shape Trust and Personalization in B2B Events in 2026

As in-person engagement rebounds, marketers face pressure to deliver memorable, relevant, and personalized experiences. AI advancements make this possible but also reveal limitations and risks in causing a growing trust gap between customers and brands.

AI can simplify choices, drive authentic connection, and act as a personal assistant for attendees at conferences and trade shows. Maintaining loyalty in 2026 will require a balance of automation and human touch, with transparency around how AI is used to avoid skepticism or backlash.

Organizations must invest in streamlining data to back personalization efforts or use broad, third-party models for faster results. Eliminating data silos provides a true understanding of individual prospects, paving the way for authentic connection driven by AI. Openly communicating AI's role and measurable outcomes is crucial to maintaining trust and brand reputation.

Marketing Strategy —February 4, 2026 — 10:00 AM ET

How B2B Prospecting Has Changed

According to recent research from Sopro, most marketers and salespeople believe that B2B buyers are less trusting of prospecting today than in the past.

The report, based on a survey of 442 B2B decision-makers in the UK and US, found that buyers now expect more information and personalization and tend to be further along in their research before engaging with salespeople.

Deals now involve more decision-makers on the buyer side and decision timelines are longer, according to 34% and 44% of respondents, respectively.

Websites —February 4, 2026 — 10:00 AM ET

The Role of Websites in the Age of AI

Websites have been the cornerstones of the internet economy for years. But with the rise of AI, the role of websites is being questioned as organic traffic decreases and AI browsers emerge.

However, websites still play a crucial role as AI tools rely on high-quality, authoritative web content. Companies can capitalize on this by optimizing their websites for AI, including creating fresh, relevant content and implementing on-site AI assistants.

Websites are evolving from destinations to infrastructure in the age of AI. Early movers can establish authority and shape how AI systems understand and surface their industries.

Artificial Intelligence —February 3, 2026 — 10:00 AM ET

Will Gen AI Replace Some Marketing Agency Work?

According to Funnel, generative AI is expected to replace some services currently offered by marketing agencies, based on a recent survey of 238 marketers.

88% of in-house marketers believe AI will replace some agency services, and 72% of agency marketers also expect AI to replace some of their own services.

Marketers are eager to implement AI-driven insights and customer journey mapping in their strategy within the next 1-2 years, with the biggest predicted shifts in consumer behavior being reduced use of traditional search engines and increased use of AI chatbots.

Most Popular Articles

Customer Experience

Your Best B2B Growth Channel Is Already on Your Customer List

Many B2B companies focus on acquiring new buyers and overlook current customers. Learn how strong post-sale relationships, reviews, and referrals can turn satisfied clients into a growth channel. Read more

Career Development

The Rise of the Content SEO Manager Role

The relatively new position of "content SEO manager" has become one of the top content marketing roles employers are hiring for, according to recent research.

Marketing Management

The US Marketing Spend Outlook Through 2031

Most US marketers are relatively optimistic about the current macroeconomic environment and expect their organization's marketing budget to increase moderately over the next five years, according to recent research.

Artificial Intelligence

AI Update, October 09, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, October 2. Stay in the know.

Artificial Intelligence

How To Implement AI Agents in Performance Marketing

AI agents can automate media buying—but only after your team documents its decision rules, sets data thresholds, and tests the recommendations. Learn how to set a solid foundation and gradually build agent autonomy. Read more

Advertising & Promotions

What Ted Lasso Teaches Us About Advertising

AI lets advertisers produce localized ads quickly, but speed can also amplify cultural missteps. Learn how to protect your core advertising message, involve local experts early, and keep human judgement at the core of your advertising strategy. Read more

Advertising & Promotions

What Spurs Action in Direct Mail Marketing?

Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.

Marketing Content

Is This the Year Business Blogging Broke?

More content marketers now say they're not sure if their business's blog delivers results than say their blog delivers strong results, according to recent research.

Event Marketing

Beyond the Algorithm—What It Actually Takes to Earn Gen Z's Trust

Gen Z checks Reddit, TikTok, and company reviews before making a purchase. Live, human interactions where brands add real value instead of simply showing up build trust that algorithms alone can't. Read more

Artificial Intelligence

AI Update, October 02, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, September 25. Stay in the know.

Advertising & Promotions

Before the Ad: How AI Is Rewriting the First Moment of Influence

Consumers are forming brand opinions in AI tools such as ChatGPT and Gemini before ever seeing an ad from them. Learn why brand signals, not media spend, now shape early consideration. Read more

Marketing Strategy

6 Steps to Audit Your B2B Marketing System

Many B2B teams stay busy without a connected marketing system. This audit examines six components, from knowledge and strategy to measurement and learning, to find the weakest handoffs to strengthen your marketing momentum. Read more

Artificial Intelligence

What B2B Sellers Are (and Aren't) Using AI On

Most B2B sellers say they're now using AI for at least one core selling task, but most also say they wouldn't trust an AI agent to act on their current sales data, according to recent research.

Email Marketing

7 Email Engagement Metrics to Track for AI Inboxes

Open rates stopped measuring people in 2021. Here are seven email engagement metrics that shape inbox placement in the AI era, how to calculate each, and which to build first. Read more

Martech

How Accurate and Complete Is CRM Data?

Most marketers believe less than three-quarters of their customer relationship management data is accurate and complete, according to recent research from Validity.

Upcoming Events

Online — October 15, 2026 — 1:00 PM ET

The LinkedIn Events Playbook for B2B Marketers

Most teams treat LinkedIn as a place to post about their event—not a place to drive real pipeline. That's changing. Join us for a conversation on combining these two channels to drive more pipeline, whether your events are in-person or virtual. Sponsored by Goldcast.

Online — October 16, 2026 — 11:30 AM ET

The GTM Reset: Buyer-First Launches, AI-Backed Results

Positioning first, product second. This Friday Forum resets how you approach GTM—buyer-first launches that convert, plus new AI benchmark data on what top performers do differently. Two sessions, 45 minutes each. Free and online. Sponsored by ZoomInfo.

Online — October 21, 2026 — 12:00 PM ET

Marketing Strategy Ask Me Anything (AMA)

Bring your toughest 2027 planning questions to this live AMA with Lee Judge and Maliha Khan. Two experienced marketing leaders share candid, actionable takes on AI, content, demand gen, and what's actually working right now.

Online — October 21, 2026 — 12:00 PM ET

[Free AMA] Your 2027 Marketing Strategy Questions, Answered

Bring your 2027 planning questions to Lee Judge and Maliha Khan in this live, free AMA. Two experienced marketing leaders share candid, practical answers on strategy, AI, content, and demand gen. Free session from Build Your 2027 Marketing Plan.

Omni Boston Hotel at the Seaport — November 2, 2026 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

Online — Access Now

Stop Guessing, Start Knowing: How to Build Revenue Reporting That Actually Moves the Business

Most revenue reporting answers the wrong questions. Nida Ateeq gives you a practical framework to identify the metrics that actually predict revenue, structure your funnel, and build reports that marketing, sales, and finance all trust.

Online — Access Now

Predictable Pipeline With Renewal Intelligence

Guessing which accounts will buy next is a losing game. Join us to learn how technographics, renewal timing, and buyer intent come together to build a pipeline you can count on. Sponsored by ProPlus Data.

Online — Access Now

Your 2027 Content Strategy Needs a Hire, Not Another Tool

Adding AI to your content strategy isn't about another tool—it's about a new hire. Mike Allton shows you how to give AI a defined role on your team, from stress-testing ideas to weekly performance analysis, so it reports to you, not the other way around.

Online — Access Now

Marketing Strategy for 2027: What to Keep, What to Kill, What's Next

Picking channels and filling a content calendar used to be strategy. In 2027, it's harder than that. Join Brooke Sellas for a clear-eyed look at what AI and AEO really change, what's just noise, and how to build a plan that flexes as buyer behavior keeps shifting.

Online — Access Now

The Psychology of Persuasive Messaging: What Makes Buyers Remember

Most B2B messaging vanishes within 48 hours. Allego partnered with a cognitive neuroscientist to find out why—and uncover what makes buyers remember. Join us to learn the science behind messages that actually stick. Sponsored by Allego.

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