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IT Services Marketing: Channel and Budget Trends

IT Services Marketing: Channel and Budget Trends

A recent survey by Techreviewer asked IT services marketers about the most effective and disappointing channels, as well as planned investments.

The top channels for IT services marketing success were content/SEO, referrals, and LinkedIn outreach.

However, social media marketing was the most disappointing channel, and marketers plan to invest more in content/SEO, LinkedIn, and PPC.

To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

Account based marketing needs a makeover and 2025 is the perfect year for B2B marketers to improve and stand out in a volatile market.

Current ABM platforms fail to deliver on the promise and potential of ABM, leaving marketers unsure of performance. It's time to reach the right buyers at the right time with the right message.

Buyer behavior is evolving, with larger and more diverse buying groups. ABM strategies must adapt with prioritized coverage, intent data, and cross-channel activation for success.

What B2B Salespeople Want From Their CRM

What B2B Salespeople Want From Their CRM

Insightly and Ascend2 surveyed B2B salespeople to find their biggest CRM complaints and desired AI integrations.

Factors that influence CRM choice include ease of use, price, and flexibility, while top challenges for AI integration include task automation and sales process support.

High costs, lack of scalability, and inability to support multiple teams are common complaints with current CRM solutions.

Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy

Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, legal and creative win. She controlled her narrative, activated her audience, and expanded without dilution, providing marketers with 5 key strategies to apply.

Firstly, build with long-term ownership in mind, investing in owned assets like first-party data, original content, research, and domain authority. Secondly, reignite existing audiences while attracting new ones through data-driven segmentation and targeted campaigns. Thirdly, make campaigns emotional, not just transactional, to increase memorability and accelerate decision-making.

Additionally, scale with strategy, not dilution, by ensuring consistency in brand positioning across all touchpoints. Finally, control the infrastructure by investing in owned platforms like email lists, content libraries, and CRM data. Holistic marketing strategy, as demonstrated by Taylor Swift, is key to achieving long-term success.

Are You Really Reaching Your Ideal Audience?

Are You Really Reaching Your Ideal Audience?

Many B2B clients struggle with ineffective advertising that doesn't reach the right audience. They want smarter targeting and better engagement to connect with key decision-makers.

Association media offers a solution by reaching professionals in trusted spaces where they engage with relevant content and peers. This audience is proactive, invested, and highly receptive to relevant content.

Association media pairs well with programmatic ads, providing a balance of scale and substance. Multiview's Audienceview platform offers access to over 850 professional communities and 16 million verified association members for precise targeting.

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IT Services Marketing: Channel and Budget Trends

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Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?

To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

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Are You Really Reaching Your Ideal Audience?

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Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.

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Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?

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Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.

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