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AI Update, June 14, 2024: AI News and Views From the Past Week

AI Update, June 14, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order):

Apple Unveils 'Apple Intelligence' with OpenAI Partnership. Apple announced a partnership with OpenAI to integrate ChatGPT into its devices, unveiling a new AI system called "Apple Intelligence." This system aims to enhance Siri's capabilities and offer more personalized features on Apple devices. The partnership is seen as a significant move, emphasizing user privacy with AI features running on devices and in the cloud without collecting personal data.

Importance for marketers: This partnership highlights Apple's commitment to integrating advanced AI while prioritizing user privacy. Understanding these enhancements can help marketers leverage new AI-driven capabilities for personalized customer experiences on Apple devices.

From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

In this digital age, personal branding is an industry unto itself, and personal legends are icons with a lasting legacy. People trust established personal brands more, so professionals invest in creating a personal legend, not just a brand.

Think of icons like Steve Jobs and Oprah, who have a large piece of real estate in people's minds. You can create a personal legend too. Commit to excellence, aligning talent with passion, recognizing trends, world-class marketing, and having personality, energy, and vitality.

Creating a personal legend, not just a brand, will make you unforgettable and give you an edge over others. Invest in your career success. Check out these resources for more career advice: "The Four Principles of 'Career Distinction'," "15 Career Lessons From Successful Founders," "Marketing Career Advice," and "Manage Your Marketing Career in 3D."

What Journalists Want From PR Pros

What Journalists Want From PR Pros

Journalists value news announcements/press releases and original research reports from PR professionals. Cision surveyed 3,016 journalists in 19 countries to determine their preferences for receiving pitches and content.

Imagery is the most commonly used type of multimedia provided by PR pros. Half of journalists receive over 50 pitches per week, and 64% say a PR pro should follow up once on a pitch.

Despite receiving many pitches, most journalists say fewer than a quarter are relevant. 87% prefer to receive pitches via email. The research was conducted in January and February 2024.

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

Podcasts have become a powerful tool for B2B marketers in the digital age, allowing for audience engagement and brand authority building.

With 1,600+ episodes published and experience helping 50+ brands launch podcasts, the author shares actionable tips for B2B podcast success.

Tips include defining your audience and niche, crafting compelling content, investing in good equipment, mastering storytelling, and promoting and engaging with your audience.

Other tips include consistency, collaborating with influencers, monetization strategies, focusing on meaningful connections rather than download numbers, and continually improving your podcast.

Additional resources on B2B podcasting are also provided.

The Most Successful Types of B2B Influencer and Brand Collaboration

The Most Successful Types of B2B Influencer and Brand Collaboration

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations in 2023.

Three-quarters of B2B influencers found co-created content and speaking at in-person events to be the most successful collaborations last year.

The top content types B2B influencers are working on with brands in 2024 are social media pieces and videos.

Most Popular Articles

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

AI Update, June 14, 2024: AI News and Views From the Past Week

AI Update, June 14, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

Learn how to transform your personal brand into a personal legend and boost your career with these five powerful tactics. Explore more now.

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

What Journalists Want From PR Pros

What Journalists Want From PR Pros

What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

The Most Successful Types of B2B Influencer and Brand Collaboration

The Most Successful Types of B2B Influencer and Brand Collaboration

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

The Case for Incorporating External Events Into Your Media Mix

The Case for Incorporating External Events Into Your Media Mix

Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.

AI Update, June 7, 2024: AI News and Views From the Past Week

AI Update, June 7, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

LinkedIn Data: The Most In-Demand Marketing Skills in 2024

LinkedIn Data: The Most In-Demand Marketing Skills in 2024

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

How to Recruit Top-Tier Digital Marketing Talent

How to Recruit Top-Tier Digital Marketing Talent

Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

Enterprise CMO Tenure and Hiring Trends

Enterprise CMO Tenure and Hiring Trends

The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

Google's AI Overview: Impact on SEO, Marketing, and Advertising

Google's AI Overview: Impact on SEO, Marketing, and Advertising

Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.

Your AI Needs a Human Copyeditor

Your AI Needs a Human Copyeditor

Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

Upcoming Events

Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

Combine the superpowers of predictive analytics and AI to make better data-driven decisions. Christopher S. Penn uncovers the AI tools and techniques that predict your market's future so you can plan for cyclical ups and downs and design a successful marketing strategy around those predicted changes.

It's Time to Reimagine How You Run Marketing

It's Time to Reimagine How You Run Marketing

Simplify your marketing for increased effectiveness! Facing stressful content challenges, Optimizely combined people, processes, and technology to overcome their struggles. The result? Happier marketers and delighted customers. Hear how they did it in this free webinar. Sponsored by Optimizely.

How to Prepare for Generative AI in Organic SEO

How to Prepare for Generative AI in Organic SEO

Search engines are exploring how AI can improve search results and user experience—but what does that mean for your SEO efforts? Join data and SEO expert Janet Driscoll Miller to learn the latest about how generative AI is impacting organic search and how to prepare for the evolutions to come.

Building Out Your Demand Gen Strategy With AI

Building Out Your Demand Gen Strategy With AI

All businesses can benefit from AI's help with lead targeting and content creation. But there are also unique challenges when using AI, including data protection and customer trust. Discover how savvy marketers are using AI to boost demand and increase sales. Sponsored by Salesforce.

How to Transform Webinars From Lead Generators to Pipeline Drivers

How to Transform Webinars From Lead Generators to Pipeline Drivers

Webinars have consistently been one of the best-performing channels to generate leads. But at a time when marketers are being asked to do more with less, simply generating more names is not enough; and the key to turning those leads into pipeline and revenue is engagement. Join us to learn the blueprint for creating personalized, interactive experiences that engage audiences and more effectively convert them into pipeline and revenue. Sponsored by ON24.

Email Marketing Friday Forum

Email Marketing Friday Forum

Email is ever-changing, but it is also here to stay as a marketer's top tool. Join us at our Email Marketing Friday Forum where three industry experts will share their deep knowledge and tactical tips to make your email marketing more effective. Sponsored by Validity.

MarketingProfs B2B Forum

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance

Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance

Marketers are increasingly turning to AI to drive results. But often, data protection and legal compliance are afterthoughts. Join Ruth Carter to discover how your company can use AI in marketing ethically while staying within the ever-evolving laws and regulations governing AI.

Optimize Lead Generation With AI

Optimize Lead Generation With AI

Systematize your lead gen and nurturing workflows to identify where (and how) AI can benefit you the most. Pam Didner shares the AI-backed optimization strategies that reduce your workload, save you time, and improve your content—and how to program these tasks for repeated success.

The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action

The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action

Effectively targeting your B2B market requires a deep understanding of your audience, so your marketing resonates with their needs. Jason Hunt uncovers the steps to using AI to gather market insights, create impactful content strategies, and build lead magnets that drive results.

AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion

AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion

Brand awareness brings in your prospects. But if you want AI's help at the top of your funnel, you'll need more than a simple AI prompt. Andy Crestodina reveals the detailed AI prompts and frameworks you can use to widen your funnel, improve your message-to-market match, and increase conversions.

Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less

Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less

Customers increasingly favor self-education before contacting sales—giving you a remarkable opportunity to connect with your audience and contribute to revenue. Ardath Albee shows you how to create customer personas with AI and target your customers with personalized marketing strategies.

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