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The Biggest Barriers to Adopting AI for Marketing

The Biggest Barriers to Adopting AI for Marketing

The biggest barrier to AI adoption in marketing is a lack of education and training, according to recent research from Drift and the Marketing AI Institute.

The 2024 State of Marketing AI Report was based on a survey of 1,784 marketing and business professionals, with 67% citing a lack of education and training as a top barrier to adoption.

In addition, a lack of awareness/understanding and a lack of strategy were also cited as major barriers to adoption, with 56% and 43% of respondents mentioning them, respectively.

Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms

Lead generation is crucial for B2B success. Quality leads drive growth and revenue, but all channels require maintenance to capture them.

A broken form interrupts the process and causes visitors to abandon the site. Forms collect data, qualify leads, and convert visitors into potential customers.

Benefits include data gathering, lead qualification, clear CTAs, and audience segmentation. Forms contribute to successful campaigns by personalizing and targeting offers.

The Top Challenges Businesses Face With Data Integration

The Top Challenges Businesses Face With Data Integration

Security and governance are top challenges for businesses integrating data from multiple sources, according to a recent report from Nexla and Ascend2.

The survey, conducted in April 2024 among 314 data integration professionals, revealed that security concerns (56%) and governance issues (44%) were the biggest obstacles in integrating data sources.

Data integration professionals also cited downtime, complexity of sources, and lack of automation as contributing factors to data backlogs, and measure success through improved accuracy, cost savings, and time saved.

Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

B2B businesses have talented leaders who share their knowledge with clients. Encourage them to share their expertise as part of your marketing strategy and build their personal brand. This elevates the corporate brand and builds trust.

Thought leadership and trust are important in business. Developing internal thought leaders helps build trust and diversifies the voice of thought leadership in the company. It also helps establish a connection with a large audience and leaves a lasting impression.

Personal branding efforts by internal thought leaders should complement promoting the corporate brand. Adding personality and anecdotes to content can humanize it and connect with readers. Talent is a valuable asset in B2B companies, so growing it benefits both the individuals and the company.

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or campaign. As the digital revolution solidified reach as a core component for evaluating performance, online platforms and social media provided unprecedented tools to expand and track an audience with precision and efficiency.

A fundamental metric in advertising, reach has served as a cornerstone for marketing strategies for more than a century. However, the reality of achieving a wide reach is not as straightforward as it may seem. Issues such as insufficient targeting precision, inaccurate data, and inadequate frequency capping can result in wasted impressions and low ROI, making it crucial for advertisers to carefully consider their targeting and segmentation strategies.

Although reach remains a critical metric in advertising, its effectiveness hinges on precise targeting, real-time data utilization, and relevant ad placement. By implementing strategies that ensure accurate and up-to-date data, leverage specific audience insights, and utilize contextual targeting, advertisers can optimize their campaigns and drive better ROI and business growth.

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The Biggest Barriers to Adopting AI for Marketing

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A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

The Top Challenges Businesses Face With Data Integration

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Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

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Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

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The Top Small Business Marketing Channels, Tactics, and Trends

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For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. Sponsored by Salesloft.

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AI Demo Day

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Email Marketing Friday Forum

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