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AI Update, February 14, 2025: AI News and Views From the Past Week

AI Update, February 14, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week: Google introduces recall feature in Gemini AI, improving personalization and efficiency for customer engagement and sales.

YouTube expands AI-generated video features, enabling creators to quickly generate engaging content for short-form social media. BBC study finds AI chatbots often misrepresent news, raising concerns for brands using AI in content marketing.

BuzzFeed to launch AI-free community-focused social platform, highlighting a shift away from algorithm-driven engagement tactics. OpenAI plans unified AI model with GPT-5, potentially improving automation and personalization for marketers.

What 600 Marketing Ops Pros Say About the State of Their Profession

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations (MOps) has become a critical department, with well-paid six-figure salaries, career development opportunities, and a desirable career path.

A recent research study surveyed 600+ MOps professionals, revealing that 37% now have a "seat at the table" and gaining strategic influence within organizations.

Despite progress, employee engagement has declined, and there is a growing need for organizations to invest in training their teams and aligning them for success.

What's Holding Enterprise Marketers Back From Data Analytics Success?

What's Holding Enterprise Marketers Back From Data Analytics Success?

According to a Nielsen IQ report, enterprise marketing teams face challenges in realizing the full potential of data analytics, with difficulties connecting data and regulatory barriers being the top concerns.

The report, based on a survey of 600 senior marketing leaders globally, also found that while most use data to monitor performance, only 39% have tools to recommend action based on data.

Despite these challenges, 76% of respondents are confident in their data, analytics, and insights systems' ability to adapt to future business needs, according to the report.

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

SaaS marketers in the B2B sector have a simple task: achieving the best possible return on ad spend (ROAS) for their company.

Maximizing conversions and minimizing cost-per-acquisition (CPA) is a common approach, but neglecting the lifetime value (LTV) of subscribers can lead to missed opportunities for revenue.

Usage rates are a leading indicator of LTV, allowing marketers to make informed decisions about which channels will provide the most value for their company in the long term.

How Generative AI Is Actually Benefiting Enterprise Companies

How Generative AI Is Actually Benefiting Enterprise Companies

According to a study by Deloitte, enterprise leaders want improved efficiency and productivity from generative AI, and 40% are already seeing success. Other benefits include uncovering new ideas and innovation.

Generative AI initiatives focused on cybersecurity are exceeding ROI expectations, according to respondents. The technology is most advanced in IT, Operations, and Marketing functions.

The report, based on a survey of 2,773 leaders globally, shows that generative AI is delivering desired benefits to enterprise companies, particularly in efficiency and cybersecurity initiatives.

Most Popular Articles

AI Update, February 14, 2025: AI News and Views From the Past Week

AI Update, February 14, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

What 600 Marketing Ops Pros Say About the State of Their Profession

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.

What's Holding Enterprise Marketers Back From Data Analytics Success?

What's Holding Enterprise Marketers Back From Data Analytics Success?

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?

Five Marketing Strategy Frameworks to Choose From for Business Success

Five Marketing Strategy Frameworks to Choose From for Business Success

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.

How Generative AI Is Actually Benefiting Enterprise Companies

How Generative AI Is Actually Benefiting Enterprise Companies

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.

AI Update, February 7, 2025: AI News and Views From the Past Week

AI Update, February 7, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

The Secret to Scalable B2B Marketing and Sales: Business Automation

The Secret to Scalable B2B Marketing and Sales: Business Automation

Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.

How Concerned Are Americans About AI?

How Concerned Are Americans About AI?

More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more.

The State of B2B Influencer Marketing

The State of B2B Influencer Marketing

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

What's Changing in B2B Marketing in 2025? Everything.

What's Changing in B2B Marketing in 2025? Everything.

Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more.

AI Update, January 31, 2025: AI News and Views From the Past Week

AI Update, January 31, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.

The Next Wave: Social Media Trends to Watch

The Next Wave: Social Media Trends to Watch

As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

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Beyond Email: Tips to Get the Most Out of Marketing Automation

Beyond Email: Tips to Get the Most Out of Marketing Automation

Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue. Sponsored by Ortto.

Building SMEs Into Thought Leaders

Building SMEs Into Thought Leaders

Stand out in your market with influential thought leaders—and become your audience's go-to brand! Ashley Faus reveals the differences between subject matter experts and thought leaders—and the practical steps to turn those SMEs into names that define the conversation. Grow your market penetration through personal branding, publishing, and more.

3 SEO Insights and Tips for 2025

3 SEO Insights and Tips for 2025

Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

How to Thrive in a Zero-Click Content World

How to Thrive in a Zero-Click Content World

What do you do when 60% of Google searches end without a click, social media punishes you for links, and attribution tracking fails? You fight fire with fire! Amanda Natividad reveals the strategies behind "zero-click marketing" and how to build up your modern content marketing strategy in a time when classic content marketing fails to deliver.

CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.

The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

Email is the backbone of B2B marketing. And when your emails don't reach your target audience, your sales are lower than they should be! In this free webinar, discover the hidden threats of email delivery problems and how you can maintain strong email marketing performance. Sponsored by ZeroBounce.

Recent Events

AI Friday Forum

AI Friday Forum

New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.

The Content Creation Process: How to Develop High-Performing B2B Content

The Content Creation Process: How to Develop High-Performing B2B Content

Get Andy Crestodina and team's best practices for high-performing content! From your first a-ha moment of a new content idea to reviewing your post-publish reports, Andy's comprehensive process sheds new light on how to wring the most potential out of your content. Andy's SEO tips are always ahead of the game. And with Andy's insights, you will be too.

How Employee Advocacy Brings the Human Back to B2B

How Employee Advocacy Brings the Human Back to B2B

Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates! Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost.

Social Media Measurement & Analysis

Social Media Measurement & Analysis

Frustrated by your social media metrics? Find out what the numbers are telling you about your posts, and use that info to refine your messaging to more effectively speak to the right audience. It's finally time to make sense of social media!

Content Marketing Measurement & Analysis

Content Marketing Measurement & Analysis

Lower your content's bounce rate and increase reader trust! Learn how to track your content's performance and measure reader engagement, so you can optimize your content marketing for more page views, longer read times, and deeper engagement.

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