B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Artificial Intelligence —February 6, 2026 — 10:00 AM ET

AI Update, February 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so:

Anthropic launched Claude Opus 4.6, expanding knowledge work focus with improved task execution, document generation, and multi-agent teams. Marketers benefit from end-to-end execution and reshaping productivity expectations.

Anthropic, OpenAI, and Snowflake partner to embed enterprise AI agents while Reddit bets on AI search as a revenue opportunity. Yet, AI-generated content risks misinformation, affecting brand credibility. Marketers must monitor citation ecosystems, safeguard content, and anticipate misinformation risks.

Event Marketing —February 5, 2026 — 10:00 AM ET

How AI Will Shape Trust and Personalization in B2B Events in 2026

As in-person engagement rebounds, marketers face pressure to deliver memorable, relevant, and personalized experiences. AI advancements make this possible but also reveal limitations and risks in causing a growing trust gap between customers and brands.

AI can simplify choices, drive authentic connection, and act as a personal assistant for attendees at conferences and trade shows. Maintaining loyalty in 2026 will require a balance of automation and human touch, with transparency around how AI is used to avoid skepticism or backlash.

Organizations must invest in streamlining data to back personalization efforts or use broad, third-party models for faster results. Eliminating data silos provides a true understanding of individual prospects, paving the way for authentic connection driven by AI. Openly communicating AI's role and measurable outcomes is crucial to maintaining trust and brand reputation.

Marketing Strategy —February 4, 2026 — 10:00 AM ET

How B2B Prospecting Has Changed

According to recent research from Sopro, most marketers and salespeople believe that B2B buyers are less trusting of prospecting today than in the past.

The report, based on a survey of 442 B2B decision-makers in the UK and US, found that buyers now expect more information and personalization and tend to be further along in their research before engaging with salespeople.

Deals now involve more decision-makers on the buyer side and decision timelines are longer, according to 34% and 44% of respondents, respectively.

Websites —February 4, 2026 — 10:00 AM ET

The Role of Websites in the Age of AI

Websites have been the cornerstones of the internet economy for years. But with the rise of AI, the role of websites is being questioned as organic traffic decreases and AI browsers emerge.

However, websites still play a crucial role as AI tools rely on high-quality, authoritative web content. Companies can capitalize on this by optimizing their websites for AI, including creating fresh, relevant content and implementing on-site AI assistants.

Websites are evolving from destinations to infrastructure in the age of AI. Early movers can establish authority and shape how AI systems understand and surface their industries.

Artificial Intelligence —February 3, 2026 — 10:00 AM ET

Will Gen AI Replace Some Marketing Agency Work?

According to Funnel, generative AI is expected to replace some services currently offered by marketing agencies, based on a recent survey of 238 marketers.

88% of in-house marketers believe AI will replace some agency services, and 72% of agency marketers also expect AI to replace some of their own services.

Marketers are eager to implement AI-driven insights and customer journey mapping in their strategy within the next 1-2 years, with the biggest predicted shifts in consumer behavior being reduced use of traditional search engines and increased use of AI chatbots.

Most Popular Articles

Marketing Strategy

Your Data Is the Problem: Why Data Readiness Is the Real AI Imperative

Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more

Email Marketing

The Most In-Demand Email Marketing Skills

Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email marketing teams this year, according to recent research.

SEO

Which AI-Related Buzzwords Resonate With SEO Experts?

Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.

SEO

Search Isn't Dead, but Your Customer Acquisition Strategy Might Be

AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more

Artificial Intelligence

AI Update, May 1, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, April 24. Stay in the know.

Marketing Strategy

Reframing Agency Procurement (Part 2): Procurement's View and A Joint Framework

AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more.

Advertising & Promotions

How Marketers Are Integrating Direct Mail and Digital Experiences

What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.

Marketing Strategy

Reframing Agency Procurement (Part 1): The Agency View

Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more.

Artificial Intelligence

How Enterprises Are Optimizing for AI-Powered Search

Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.

Marketing Content

Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)

Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more.

Artificial Intelligence

AI Update, April 24, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Artificial Intelligence

How to Manage Brand Misinformation in Generative AI Search Results

AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more.

Marketing Content

Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know

AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more.

Marketing Management

The State of Global Employee Engagement

The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research.

Marketing Strategy

How Optimistic Are Senior Marketers About the US Economy?

Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.

Upcoming Events

Online — May 13, 2026 — 12:00 PM ET

Reduce Stress With a 3x5 Content Strategy Framework

Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.

Online — May 15, 2026 — 11:30 AM ET

Content Marketing Friday Forum

B2B buyers are tuning out generic content—and your competitors are still publishing it. Join three expert sessions to learn how to create credible, conversion-driven content that earns trust, closes gaps in the buyer journey, and actually moves decision-makers to act. Sponsored by Canto.

Online — May 20, 2026 — 12:00 PM ET

What Game Theory Can Teach Marketers About Winning

When you understand how people make decisions and apply that to your marketing, you're more than communicating—you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.

Online — May 21, 2026 — 2:00 PM ET

You're Sitting on a Content Goldmine Nobody Can Find

Your content library is bigger than ever—so why can't buyers find what they need? Discover how AI can activate your existing content, align your revenue teams, and prove the impact of every asset. Stop creating more. Start making what you have work harder. Sponsored by Allego.

Online — May 27, 2026 — 12:00 PM ET

Fundamentals of Message Design: Increasing the Chances You Get a Yes

Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

Online — May 28, 2026 — 2:00 PM ET

7 Ways to Avoid a Boring Webinar

Webinars have become one of our most important channels to engage audiences and drive pipeline. Yet many companies are still delivering boring PowerPoint presentations with no personality and no connection to their audience. It's time to make your webinars more approachable, more authentic, more human, and more fun. Register now and learn how. Sponsored by ON24.

Online — June 12, 2026 — 11:30 AM ET

Campaign Management Friday Forum

Your campaigns are running—but are they driving revenue? Join three expert sessions to learn how to build smarter campaign workflows, eliminate execution bottlenecks with AI, and connect every campaign to the pipeline and revenue numbers leadership actually cares about. Sponsored by Wrike.

Omni Boston Hotel at the Seaport — November 2, 2026 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

Online — Access Now

How to Improve AI Visibility With Press Releases and Syndicated Articles

AI models don't rank pages—they cite sources they trust. Press releases and earned media are among the most powerful signals you're probably not optimizing. This free session shows you exactly how to change that. Sponsored by Notified.

Online — Access Now

Social Media Marketing Fundamentals That Still Drive Revenue

It's time to renew social media marketing as a credibility engine, not just a content channel. Join Brooke Sellas for a structured, human-centric approach to social engagement that builds brand credibility and buyer confidence, strengthens brand trust, and supports revenue.

Online — Access Now

Designing for ROI: Strategic Planning for More Output, Not More Activities

Good strategy isn't about doing more; it's about accomplishing more with the fewest actions possible. Join Devin Bramhall to discover how to identify your brand's unique benefits, create high-output execution plans, and break free from the same "to-do list with a timeline" that your competitors run.

Online — Access Now

The Brand Renaissance in B2B

How do you improve conversion efficiency, lower acquisition costs, and strengthen paid media outcomes in B2B? With a strong brand! Discover how a combination of branding and targeted marketing can help you land on your prospects' shortlist of preferred vendors in this free webinar. Sponsored by StackAdapt.

Online — Access Now

Trust and Building Trust

There's one thing in marketing that technology can never replace, and that's TRUST. Discover how to build relationships and increase buyer trust in your brand with a human-centric approach to marketing. Ashley Faus leads this free opening keynote session from our Foundations for Marketing Success PRO series.

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