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AI Update, April 19, 2024: AI News and Views From the Past Week

AI Update, April 19, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

1. Regulation of AI in Various US States. Some states propose regulations requiring AI impact assessments for significant decisions in employment, housing, and healthcare. Bipartisan support, but tech industry has concerns.

Importance for marketers. Be aware of evolving regulatory landscape to ensure compliant use of AI in marketing campaigns and customer interactions.

Four Questions to Help You Balance Content Volume and Relevance

Four Questions to Help You Balance Content Volume and Relevance

In the race for content quantity, relevance is often overlooked. Marketers must focus on personalized content that resonates with the buyer's journey.

Aligning content with a target audience's needs at each stage of the buyer's journey builds meaningful connections and drives conversions.

Monitoring engagement metrics and staying adaptable to shifts in the market are crucial for delivering valuable and relevant content that propels purchasing decisions.

Do Marketers Expect to Face More Competition in 2024?

Do Marketers Expect to Face More Competition in 2024?

According to a SurveyMonkey survey, 73% of marketers expect their company to face more competition in 2024, a significant increase from last year.

Marketers who expect more competition tend to work at large companies and are optimistic about their industry, expecting changes to happen faster and valuing flexibility.

86% of marketers expect their team's performance expectations to increase in 2024, and 81% are concerned about job security, based on a survey of 507 US marketing professionals.

How AI Search Will Change Your Content Strategy

How AI Search Will Change Your Content Strategy

The AI large language models (LLMs) of Bing, Gemini, and ChatGPT have been the talk of the digital town. Part of the hype is due to the annual cycle where agencies and marketers focus on how the hot tech of the moment will disrupt the industry and benefit clients.

AI presents the greatest potential for disruption in the SEO and content worlds. Will it replace search entirely? Will SEO pros be replaced by AI? Will content lose its value? While Google's Jack Krawczyk recently asserted that AI is not search, there will be changes, but not the major upheaval some fear.

Looking at past changes to search engine results and ranking factors can give us an idea of where search is headed when AI is thrown into the mix. With the rise of AI chatbots, users are becoming accustomed to receiving answers in their preferred tone, length, and level of detail directly in front of them. This could lead to a shift in user behavior and ultimately change the landscape of search engine results pages (SERPs). Brands will need to anticipate and answer users' questions to stay relevant in this new AI landscape.

Manager Survey: Will AI Replace Employees and Lower Salaries?

Manager Survey: Will AI Replace Employees and Lower Salaries?

According to a survey conducted by Beautiful.ai, 41% of managers in the United States believe AI will replace employees in the workplace this year. 45% of managers also think it will lead to lower salaries.

However, 90% of managers say they are already using AI tools for their own productivity. The survey was conducted in February 2024 among 3,000 adults in management positions.

About the research: The report was based on a survey in February 2024 among 3,000 adults in the United States in management positions.

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