B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Artificial Intelligence —February 6, 2026 — 10:00 AM ET

AI Update, February 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so:

Anthropic launched Claude Opus 4.6, expanding knowledge work focus with improved task execution, document generation, and multi-agent teams. Marketers benefit from end-to-end execution and reshaping productivity expectations.

Anthropic, OpenAI, and Snowflake partner to embed enterprise AI agents while Reddit bets on AI search as a revenue opportunity. Yet, AI-generated content risks misinformation, affecting brand credibility. Marketers must monitor citation ecosystems, safeguard content, and anticipate misinformation risks.

Event Marketing —February 5, 2026 — 10:00 AM ET

How AI Will Shape Trust and Personalization in B2B Events in 2026

As in-person engagement rebounds, marketers face pressure to deliver memorable, relevant, and personalized experiences. AI advancements make this possible but also reveal limitations and risks in causing a growing trust gap between customers and brands.

AI can simplify choices, drive authentic connection, and act as a personal assistant for attendees at conferences and trade shows. Maintaining loyalty in 2026 will require a balance of automation and human touch, with transparency around how AI is used to avoid skepticism or backlash.

Organizations must invest in streamlining data to back personalization efforts or use broad, third-party models for faster results. Eliminating data silos provides a true understanding of individual prospects, paving the way for authentic connection driven by AI. Openly communicating AI's role and measurable outcomes is crucial to maintaining trust and brand reputation.

Marketing Strategy —February 4, 2026 — 10:00 AM ET

How B2B Prospecting Has Changed

According to recent research from Sopro, most marketers and salespeople believe that B2B buyers are less trusting of prospecting today than in the past.

The report, based on a survey of 442 B2B decision-makers in the UK and US, found that buyers now expect more information and personalization and tend to be further along in their research before engaging with salespeople.

Deals now involve more decision-makers on the buyer side and decision timelines are longer, according to 34% and 44% of respondents, respectively.

Websites —February 4, 2026 — 10:00 AM ET

The Role of Websites in the Age of AI

Websites have been the cornerstones of the internet economy for years. But with the rise of AI, the role of websites is being questioned as organic traffic decreases and AI browsers emerge.

However, websites still play a crucial role as AI tools rely on high-quality, authoritative web content. Companies can capitalize on this by optimizing their websites for AI, including creating fresh, relevant content and implementing on-site AI assistants.

Websites are evolving from destinations to infrastructure in the age of AI. Early movers can establish authority and shape how AI systems understand and surface their industries.

Artificial Intelligence —February 3, 2026 — 10:00 AM ET

Will Gen AI Replace Some Marketing Agency Work?

According to Funnel, generative AI is expected to replace some services currently offered by marketing agencies, based on a recent survey of 238 marketers.

88% of in-house marketers believe AI will replace some agency services, and 72% of agency marketers also expect AI to replace some of their own services.

Marketers are eager to implement AI-driven insights and customer journey mapping in their strategy within the next 1-2 years, with the biggest predicted shifts in consumer behavior being reduced use of traditional search engines and increased use of AI chatbots.

Most Popular Articles

Marketing Content

How Americans Consume Audio in 2026: Platform and Podcast Trends

What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States.

Customer Experience

Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.

Customer Experience

The Future Funnel: Why Advocacy Is the Engine of B2B Growth

B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

Martech

Where B2B Buyers Begin When Researching Software

B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.

Artificial Intelligence

AI Update, April 10, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, April 3. Stay in the know.

Branding

Building a Brand That Lasts: Why Trademarking Is an Entrepreneur's Secret Edge

Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more.

Marketing Content

The Role of Storytellers at SMBs

Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research.

Marketing Strategy

How To Win Over Your CFO: A Practical Guide to Justify Marketing Investment

Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more.

Demand Generation

The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal

B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more.

Artificial Intelligence

How AI Is Helping Enterprise Global Content Programs

AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.

Artificial Intelligence

AI Update, April 3, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, March 27. Stay in the know.

Demand Generation

Personalization at Scale: Balancing Marketing Automation and Authenticity

Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more.

SEO

The Impact of Reddit on B2B SaaS Search

Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.

Public Relations

From Coverage to Conversion: Measuring PR’s Impact on Pipeline and Revenue

PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more.

Demand Generation

The Future Funnel: Conversion Is an Experience, Not a Button

B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more.

Upcoming Events

Online — April 16, 2026 — 2:00 PM ET

Your Top Event Trends for 2026

A great event is the marketing experience your attendees remember long after the lights go out. Discover the hottest event trends of 2026 backed by Cvent's most recent data. Sponsored by Cvent.

Online — April 17, 2026 — 11:30 AM ET

Customer Experience Friday Forum

Customers are the cornerstone of every business. So, to be successful, your CX needs to be top-notch. Join us for three expert-led sessions that will help you optimize your customer journey and effectively capture your customer's voice—all in the AI era. Sponsored by SurveyMonkey.

Online — April 22, 2026 — 12:00 PM ET

Foundations for Marketing Success

Join MarketingProfs for Foundations for Marketing Success, a six-week PRO series about building a solid structure for marketing programs that go beyond cookie-cutter tactics and meh messaging. Our six experts cover strategic thinking, effective communications, building human relationships, credibility and trust, and more. Live on Wednesdays, April 22 – May 27 at noon ET, plus stream all recordings on demand.

Online — April 22, 2026 — 12:00 PM ET

Trust and Building Trust

There's one thing in marketing that technology can never replace, and that's TRUST. Discover how to build relationships and increase buyer trust in your brand with a human-centric approach to marketing. Ashley Faus leads this free opening keynote session from our Foundations for Marketing Success PRO series.

Online — April 23, 2026 — 2:00 PM ET

The Brand Renaissance in B2B

How do you improve conversion efficiency, lower acquisition costs, and strengthen paid media outcomes in B2B? With a strong brand! Discover how a combination of branding and targeted marketing can help you land on your prospects' shortlist of preferred vendors in this free webinar. Sponsored by StackAdapt.

Online — April 30, 2026 — 1:00 PM ET

How to Fight Webinar Fatigue

Your audience has a packed calendar and more event options than ever. How do you build a webinar program that doesn't burn your audience (and your team) out? If your team is under pressure to drive more pipeline from webinars—without exhausting your audience list—this session will give you a practical playbook to keep performance high at scale. Sponsored by Goldcast.

Omni Boston Hotel at the Seaport — November 2, 2026 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

Online — Access Now

Microsoft Copilot AI With Pam Didner

Stuck using Microsoft Copilot while all the AI talk and tutorials are seemingly focused on those other tools? Don't think of it as a limitation—think of it as an opportunity! Join Pam Didner for this Ask an Expert: Group Edition to ask all your burning questions about how to navigate and make the most of this enterprise go-to AI tool.

Online — Access Now

Is Your Customer 360 Actually AI-Ready?

Is your Customer 360 unable to keep up with AI? Discover what leading businesses are doing to modernize their Customer 360 programs to take advantage of AI's personalization, efficiencies, and automation. Sponsored by Snowflake.

Online — Access Now

Scaling Insights: Turning Your Team Into AI-Empowered Data Analysts

Getting the most out of your marketing data means using it regularly to gain meaningful insights. Join Zontee Hou to learn strategies to help your marketing team collaborate with AI tools to make insight-led decisions part of their everyday process without becoming data scientists.

Online — Access Now

Accelerate Analysis: Using AI to Surface Patterns, Trends, and Growth Opportunities

Make AI your powerful analytical partner! Zontee Hou shows how AI can reinforce your strategic thinking and add real business value. Learn how to use AI to accelerate data analysis, reveal impossible-to-spot patterns, and help find overlooked marketing opportunities.

Online — Access Now

Clean Data, Clear Decisions: Fixing Data Hygiene and Closing the Gaps

You can't make data-driven decisions if your data is messy, incomplete, or stuck in silos. Join Zontee Hou to learn how to tackle the unglamorous but essential task of fixing the data issues that undermine insights, identify critical data gaps, and create a roadmap to better data hygiene.

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