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AI Can Do Hard Things for You (Like Forecasting Future Success)

AI Can Do Hard Things for You (Like Forecasting Future Success)

In the world of content creation, we often forget about predictive analytics and forecasting as applications for generative AI.

Predicting when something will happen is crucial for top-of-funnel demand generation, and can be applied to various time series data sets like search traffic and social media trends.

Generative AI makes forecasting more accessible for marketers by providing tools and effective prompts. Access to data, choosing the right tools, and writing relevant prompts are key for successful forecasting.

Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

The economic uncertainty and increased competition make marketing for SaaS companies challenging. Selecting the right KPIs, such as NPS and LTV, can help navigate the confusion and focus on growth.

Effective channel management is crucial for SaaS companies, with digital channels offering readily available KPIs. Measuring clickthrough rates and SEO metrics can help optimize marketing efforts, along with tracking funding and conversion rates.

Having a strong internal marketing infrastructure is essential for producing high-quality content. Funding and conversion rates from MQLs to SQLs are key internal KPIs to monitor. Selecting the right KPIs can help SaaS companies thrive in uncertain times and stand out in a competitive market.

Global Ad Spend Trends: Meta Set to Overtake Linear TV

Global Ad Spend Trends: Meta Set to Overtake Linear TV

According to recent research from WARC, Meta is set to overtake linear television in global advertising revenue next year.

The report is based on WARC's dataset of advertising and media intelligence from around the world.

Meta is forecasted to earn $155.6 billion in ad revenue in 2024, surpassing global linear TV in 2025.

Social media has become the largest channel for advertising investment, with a forecasted total of $247.3 billion in 2024.

The research was based on WARC's dataset and found that social media has overtaken paid search in global advertising spend.

Three Market Penetration Tactics That Boost Sales and Growth

Three Market Penetration Tactics That Boost Sales and Growth

Market penetration refers to the depth of a product or service in a given market and its potential for growth. This can have a complex impact on sales, requiring a strategic approach to increase penetration.

Strategies to increase market penetration include altering prices, creating urgency, and investing in sales representatives and technology. These tactics not only boost sales and growth but also provide opportunities for innovation and a stronger competitive advantage.

It's important for businesses to not only focus on individual customers but also on overall market penetration. This can have a significant impact on a company's reputation and bottom line. Utilizing the right market penetration strategy can lead to increased sales and growth opportunities.

How Different Generations Feel About AI-Powered CX Bots

How Different Generations Feel About AI-Powered CX Bots

Older Americans are skeptical of AI-powered customer experience bots, according to recent research from Genesys. Baby Boomers are less confident in people embracing chatbots and voicebots compared to Gen Z.

A survey of 1000 Americans aged 18+ found that 42% of Baby Boomers think people will embrace AI-powered CX, while 73% of Gen Z respondents believe so. 88% of Baby Boomers worry about not reaching a human in the future, compared to 55% of Gen Z.

50% of Baby Boomers think fears around AI are not exaggerated. The report was based on a survey of 1000 Americans aged 18+ in Q4 of 2023.

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AI Can Do Hard Things for You (Like Forecasting Future Success)

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In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.

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