B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

Trending Today

Artificial Intelligence —February 6, 2026 — 10:00 AM ET

AI Update, February 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so:

Anthropic launched Claude Opus 4.6, expanding knowledge work focus with improved task execution, document generation, and multi-agent teams. Marketers benefit from end-to-end execution and reshaping productivity expectations.

Anthropic, OpenAI, and Snowflake partner to embed enterprise AI agents while Reddit bets on AI search as a revenue opportunity. Yet, AI-generated content risks misinformation, affecting brand credibility. Marketers must monitor citation ecosystems, safeguard content, and anticipate misinformation risks.

Event Marketing —February 5, 2026 — 10:00 AM ET

How AI Will Shape Trust and Personalization in B2B Events in 2026

As in-person engagement rebounds, marketers face pressure to deliver memorable, relevant, and personalized experiences. AI advancements make this possible but also reveal limitations and risks in causing a growing trust gap between customers and brands.

AI can simplify choices, drive authentic connection, and act as a personal assistant for attendees at conferences and trade shows. Maintaining loyalty in 2026 will require a balance of automation and human touch, with transparency around how AI is used to avoid skepticism or backlash.

Organizations must invest in streamlining data to back personalization efforts or use broad, third-party models for faster results. Eliminating data silos provides a true understanding of individual prospects, paving the way for authentic connection driven by AI. Openly communicating AI's role and measurable outcomes is crucial to maintaining trust and brand reputation.

Marketing Strategy —February 4, 2026 — 10:00 AM ET

How B2B Prospecting Has Changed

According to recent research from Sopro, most marketers and salespeople believe that B2B buyers are less trusting of prospecting today than in the past.

The report, based on a survey of 442 B2B decision-makers in the UK and US, found that buyers now expect more information and personalization and tend to be further along in their research before engaging with salespeople.

Deals now involve more decision-makers on the buyer side and decision timelines are longer, according to 34% and 44% of respondents, respectively.

Websites —February 4, 2026 — 10:00 AM ET

The Role of Websites in the Age of AI

Websites have been the cornerstones of the internet economy for years. But with the rise of AI, the role of websites is being questioned as organic traffic decreases and AI browsers emerge.

However, websites still play a crucial role as AI tools rely on high-quality, authoritative web content. Companies can capitalize on this by optimizing their websites for AI, including creating fresh, relevant content and implementing on-site AI assistants.

Websites are evolving from destinations to infrastructure in the age of AI. Early movers can establish authority and shape how AI systems understand and surface their industries.

Artificial Intelligence —February 3, 2026 — 10:00 AM ET

Will Gen AI Replace Some Marketing Agency Work?

According to Funnel, generative AI is expected to replace some services currently offered by marketing agencies, based on a recent survey of 238 marketers.

88% of in-house marketers believe AI will replace some agency services, and 72% of agency marketers also expect AI to replace some of their own services.

Marketers are eager to implement AI-driven insights and customer journey mapping in their strategy within the next 1-2 years, with the biggest predicted shifts in consumer behavior being reduced use of traditional search engines and increased use of AI chatbots.

Most Popular Articles

Artificial Intelligence

AI Update, June 5, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 29. Stay in the know.

Artificial Intelligence

The Key to Real Business Impact With AI in Martech

Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity. Read more

Demand Generation

Three Things to Fix Now That the Enterprise B2B Funnel Is a Martini Pipeline

AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions. Read more

Marketing Content

How to Win the Deals You Can't See—A B2B Content Strategy for the AI Era: Q&A with Ariana Keil

How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more

Artificial Intelligence

The Role AI Plays in Today's B2B Software Buying Journey

Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research.

Marketing Content

Creating Content B2B Decision-Makers Believe In (And Act On): Q&A with Melanie Deziel

How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more

Artificial Intelligence

AI Update, May 29, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 22. Stay in the know.

Martech

Your Marketing Stack Can’t Talk to Itself (And AI Is About To Expose It)

AI agents are revealing why brittle platform integrations hold marketing back, exposing connectivity as the real infrastructure challenge behind automation, workflows, and scalable performance. Read more

Advertising & Promotions

How to Orchestrate Emerging Channels Into a B2B Pipeline Strategy

Learn how CTV, programmatic audio, direct mail, and live events support B2B pipeline when coordinated across audience, messaging, measurement, and buying-stage intent to improve outcomes. Read more

Marketing Content

What's Missing From Your B2B Content: Q&A with Belinda Weaver (Part 2)

Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results. Read more

Marketing Management

The State of Agile Marketing in 2026

A quarter of marketers say they follow Agile marketing practices like scrums and sprints, according to recent research.

Marketing Content

What's Missing From Your B2B Content: Q&A with Belinda Weaver (Part 1)

Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies. Read more

Customer Experience

The Biggest Benefits of AI-Powered Customer Service

Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research.

Artificial Intelligence

AI Update, May 22, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 15. Stay in the know.

Marketing Management

Why Marketing Is Seen as a Black Hole (And What Data Says to Do About It)

Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role. Read more

Upcoming Events

Online — June 10, 2026 — 12:00 PM ET

Building (and Actually Using) an AI Sales Coach That Closes Deals

B2B marketers are asked to drive revenue. Here's how AI helps. Learn to build a custom sales bot that can help you handle objections in real time and close deals faster—even if you've never thought of yourself as a salesperson. Free session from the AI Use Cases for Marketers series, sponsored by AdRoll.

Online — June 10, 2026 — 12:00 PM ET

AI Use Cases for Marketers

Join MarketingProfs for AI Use Cases for Marketers, a six-week PRO series for experienced marketers who are ready to move past the basics and put AI to real strategic use with real-world, practitioner-level use cases that actually change how campaigns get built, workflows get run, and results get delivered. Live on Wednesdays, June 10 to July 22, 2026, at noon ET, plus stream all recordings on demand.

Online — June 12, 2026 — 11:30 AM ET

Campaign Management Friday Forum

Your campaigns are running—but are they driving revenue? Join three expert sessions to learn how to build smarter campaign workflows, eliminate execution bottlenecks with AI, and connect every campaign to the pipeline and revenue numbers leadership actually cares about. Sponsored by Wrike.

Online — June 18, 2026 — 2:00 PM ET

You're Not Asking Enough of Your Merch

Your merch program is working harder than you think—or it should be. Join us to discover how smart brands use merch to move leads, retain customers, and build real loyalty. Sponsored by Stran.

Online — June 26, 2026 — 11:00 AM ET

Training AI on Your Brand

How can you turn AI from just another tech tool into a reliable, on-brand marketing teammate? Train it on your brand! Join us for this free mini workshop as author and content marketing strategist Erika Heald shows you the exact steps—not high-level theory. You'll learn how to use structured inputs and repeatable workflows to get AI on point, so your whole team can get up and running immediately.

Omni Boston Hotel at the Seaport — November 2, 2026 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

Online — Access Now

Build the Brain, Then the Agents: How B2B Marketing Leaders Turn AI Into Real Pipeline

Still running AI experiments that go nowhere? Marketing teams that are actually pulling ahead aren't testing more tools—they're building a smarter foundation. Learn how to build a unified GTM brain and deploy agents that move the pipeline needle. Sponsored by Interrupt Agents and Glean.

Online — Access Now

7 Ways to Avoid a Boring Webinar

Webinars have become one of our most important channels to engage audiences and drive pipeline. Yet many companies are still delivering boring PowerPoint presentations with no personality and no connection to their audience. It's time to make your webinars more approachable, more authentic, more human, and more fun. Register now and learn how. Sponsored by ON24.

Online — Access Now

Fundamentals of Message Design: Increasing the Chances You Get a Yes

Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote from our Foundations for Marketing Success PRO series, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

Online — Access Now

Fundamentals of Message Design: Increasing the Chances You Get a Yes

Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

Online — Access Now

You're Sitting on a Content Goldmine Nobody Can Find

Your content library is bigger than ever—so why can't buyers find what they need? Discover how AI can activate your existing content, align your revenue teams, and prove the impact of every asset. Stop creating more. Start making what you have work harder. Sponsored by Allego.

Trending Today

Most Popular Articles

Upcoming Events

Recent Events

Subscribe to the MarketingProfs Today newsletter