B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Event Marketing —March 18, 2025 — 10:00 AM ET

B2B In-Person Event Trends for 2025

Recent research from Bizzabo found that 2025 is expected to be a big year for B2B in-person events, with increased budgets and more events planned.

According to the report, based on a survey of 1,500 B2B event organizers and attendees, 53% of organizers expect a budget increase and 66% plan to schedule more events this year.

Attendees also have a positive outlook, with 54% planning to attend more in-person events in 2025 than in 2024. In-person events are seen as effective for achieving business objectives and learning about new products and services.

Email Marketing —March 18, 2025 — 10:00 AM ET

How to Optimize Your Email Clickthrough Rates

Open rates are unreliable, so focus on clickthrough rates to measure email performance. The click is crucial in driving action towards your objective.

Be cautious of inflated CTRs due to spam bots. Optimize your headline, CTA, offer, email design, and body copy to maximize clickthroughs.

AI tools can assist in content creation, but editing is needed to maintain brand voice and credibility. The ultimate goal is to convert readers into customers.

Websites —March 18, 2025 — 10:00 AM ET

How to Improve Your Conversion Rates With Digital Accessibility

Digital accessibility is often overlooked by marketers, but it can have a massive impact on your bottom line. One in four adults in the US have a disability, and neglecting accessibility can exclude potential customers who control trillions in spending power.

By prioritizing accessibility, you're not only fulfilling a social responsibility but also improving key metrics like conversion rates. Making your website more inclusive benefits all users and can lead to better business outcomes.

Implementing accessibility best practices, designing clear CTAs, using simple language, personalizing the user experience, and simplifying navigation are all ways to make your website more accessible and boost conversions without spending more money. Plus, accessible websites tend to have lower bounce rates and longer session durations.

Marketing Strategy —March 13, 2025 — 10:00 AM ET

How to Ensure Digital Transformation Success: Take a Data-First Approach

Digital transformation is changing the way businesses operate and market themselves. It's more than just adopting new technology, it's a complete overhaul of processes and decision-making based on data.

Being truly data-driven means using accurate and timely information to inform decisions at all levels. Many organizations struggle with this due to outdated tools or a lack of data management expertise.

Before embarking on a data-driven transformation, assess your organization's data maturity and set clear goals aligned with business objectives. A strong data strategy, regular review and adaptation, and seamless technology integration are key to long-term success.

Advertising & Promotions —March 13, 2025 — 10:00 AM ET

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

Connected TV (CTV) was once limited for marketers, but now nearly every major streaming service offers ad-supported tiers for targeted advertising.

CTV can be used for more than brand recognition, with advancements in targeting and attribution making it a proven performance channel.

Strategies for CTV include granular targeting, retargeting on multiple digital channels, clear CTAs, and setting up cross-device conversion tracking.

Most Popular Articles

Marketing Content

Three Priorities and Best-Practices for B2B Marketers in 2025

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

Artificial Intelligence

How American Workers Feel About AI in the Workplace

Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.

Event Marketing

B2B In-Person Event Trends for 2025

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

Email Marketing

How to Optimize Your Email Clickthrough Rates

Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more.

Websites

How to Improve Your Conversion Rates With Digital Accessibility

Making your website accessible improves user experience, increases conversions, and enhances SEO. Learn five best-practices for digital accessibility. Read more.

Artificial Intelligence

AI Update, March 14, 2025: AI News and Views From the Past Week

Marketing Strategy

How to Ensure Digital Transformation Success: Take a Data-First Approach

Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.

Advertising & Promotions

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

Marketing Strategy

10 Common Mistakes B2B Marketers Make When Measuring TAM

Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.

Artificial Intelligence

Which AI-Driven Tactics Have Been Most Effective for Marketers?

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

Marketing Content

The Messaging Themes That Work Best in B2B Prospecting Emails

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

Demand Generation

All Marketing Is Performance Marketing: A Full-Funnel Strategy

Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.

Artificial Intelligence

AI Update, March 7, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Strategy

How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.

Marketing Strategy

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.

Upcoming Events

Online — March 19, 2025 — 12:00 PM ET

Best Practices for Creating Video With Equipment You Already Have

Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on session, A. Lee Judge covers practical tips to produce better videos, including lighting, sound, framing, and even remote video production software. You'll also get a checklist of essential steps and affordable accessories to further increase your video quality.

Online — March 19, 2025 — 2:00 PM ET

Win B2B Mindshare Through Strategic Influencer Partnerships

In today's crowded B2B landscape, winning mindshare is everything—and it happens long before buyers show intent. Join us to explore how strategic influencer partnerships amplify your brand's reach when it matters most. You'll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact. Sponsored by Goldcast.

Online — March 26, 2025 — 12:00 PM ET

How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

Online — March 27, 2025 — 2:00 PM ET

How to Build a Collaborative Marketing Workflow That Works

Don't let inefficiencies slow down your enterprise marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making your leadership more effective than ever. Sponsored by Wrike.

Online — April 11, 2025 — 11:30 AM ET

Website Optimization Friday Forum

Is your website's bounce rate higher than you'd like? Increase online conversions with a optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

Online — April 29, 2025 — 1:00 AM ET

B2B All-Stars

Hit more marketing home runs this year with B2B All-Stars Spring Training! Community-favorite marketing veterans share new ideas and inspo to get more from your Email, AI, Branding, Strategy, and more. With these heavy hitters on your side, an All-Star, like you, is sure to win. So report to Spring Training now—it's free!

Recent Events

Online — Access Now

Ask an Expert: Group Edition With Janet Driscoll Miller

You've got GA4 and SEO questions. Our guess is... you're not the only one asking the same thing. That's why we're bringing in expert Janet Driscoll Miller for a super-sized Ask an Expert session. More time for questions. More seats for you to join.

Online — Access Now

Video Marketing Friday Forum

Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!

Online — Access Now

How Indeed Uses Snowflake Data Clean Rooms to Optimize Marketing Spend

Struggling to accurately measure the impact of your marketing and advertising spend? To understand the cause-and-effect relationships in its marketing, Indeed started using Snowflake Data Clean Rooms. Discover how Indeed conducted experiments that preserve user privacy while maximizing transparency to increase the impact of marketing spend. Sponsored by Snowflake.

Online — Access Now

Slice, Dice, and Share: A How-to on Content Repurposing

Creating new content is hard work. But with the right approach, you can repurpose your existing content into an entire campaign! Brooke Sellas demonstrates practical techniques, tools, and workflows for repurposing your content to extend the life of your best ideas and reach new audiences without reinventing the wheel. Don't reduce your content. Reuse and recycle it!

Online — Access Now

The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

Email is the backbone of B2B marketing. And when your emails don't reach your target audience, your sales are lower than they should be! In this free webinar, discover the hidden threats of email delivery problems and how you can maintain strong email marketing performance. Sponsored by ZeroBounce.

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