B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Artificial Intelligence —July 25, 2024 — 10:00 AM ET

AI Update, July 25, 2024: AI News and Views From the Past Week

Catch up on the latest AI news and developments, including Meta's new open-source AI model, OpenAI's response, and Groq's achievement.

Marketers should take note of the increasing competitiveness and accessibility of AI tools in the industry, as seen in Microsoft's partnership and Google's use of Mistral AI's model.

Ensuring AI safety and ethical standards, as well as regulatory oversight, are crucial for maintaining consumer trust and innovation, as shown in OpenAI's reassignment and regulators' joint agreement.

Writing —July 25, 2024 — 10:00 AM ET

How You Can Beat Writer's Block

The top factors in B2B content writing success are audience research, more frequent content, and improved content quality. The average content writer creates good-quality blog posts in under four hours.

When facing daily deadlines, writer's block can be a common occurrence. Establishing a writing routine, breaking up writing with clear goals, and changing the scenery can help overcome this challenge. Embracing imperfection and giving yourself permission to write badly can also free up creativity.

Writer's block is not a divine gift, but a learned skill that can be overcome with practical solutions. Approach it with a problem-solving mindset and craft compelling narratives through a steady flow of writing.

Email Marketing —July 24, 2024 — 10:00 AM ET

Generational Divide: Should Brands Avoid Slang in Email Marketing?

Baby Boomers and Gen X believe slang in emails damages brand image more than Millennials and Gen Z, according to recent research from Exclaimer.

A survey of 800 people aged 18-54 found that 60% of Baby Boomers and 50% of Gen X agree that slang in emails damages brand image, compared with 43% of Millennials and 42% of Gen Z.

76% of Baby Boomers and 65% of Gen X think brands should use a formal tone in emails for professionalism, compared with 61% of Millennials and 54% of Gen Z. 48% of Baby Boomers and 46% of Gen X say they are somewhat likely to lose trust in a brand that uses a casual tone in emails.

Marketing Management —July 24, 2024 — 10:00 AM ET

How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

Throughout history, technology has transformed civilization. In the 15th century, the printing press increased literacy. Today, AI is bringing change to business.

AI and human skills are converging in an exciting new era. Automation has created more jobs, such as with ATMs. Leaders understand the value of their employees as the ultimate resource.

Creative and critical thinking skills are crucial for success in the AI era. Companies should foster a tech-optimistic mindset, meaningful human connections, and a culture of ongoing learning.

Marketing Strategy —July 23, 2024 — 10:00 AM ET

B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value

B2B leaders say economic climate is top factor influencing marketing spend, while B2C leaders say corporate financial performance is top factor influencing spend.

Report based on survey of nearly 200 CMO Council members in North America and Europe, with B2B marketers citing economic climate and B2C marketers citing corporate financial performance as top influences.

Senior B2B marketers list economic climate, corporate financial performance, and customer demand/ intention as top factors influencing marketing planning and spend. Senior B2C marketers list corporate financial performance, customer demand/ intention, and economic climate as top factors.

Most Popular Articles

Writing

How You Can Beat Writer's Block

Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

Artificial Intelligence

AI Update, July 25, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Management

How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.

Email Marketing

Generational Divide: Should Brands Avoid Slang in Email Marketing?

Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.

Demand Generation

Five Sales Enablement Tips for the AI Era

Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

Marketing Strategy

B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value

B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.

Artificial Intelligence

AI Update, July 19, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Email Marketing

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

Martech

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

Demand Generation

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.

Martech

How the Martech Landscape Has Transformed Since 2011

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

Artificial Intelligence

How Familiar and Skilled Are B2B Marketers With AI?

Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

Demand Generation

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

Artificial Intelligence

AI Update, July 12, 2024: AI News and Views From the Past Two Weeks

Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

Artificial Intelligence

AI, Ethics, and the Law: How to Stay Aboveboard

Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.

Upcoming Events

Online — July 31, 2024 — 12:00 PM ET

SEO in the AI Era: Content Discovery and Google's SGE

AI is impacting everything—and SEO is no different. But your audience's needs haven't changed: they still want quality content from a brand they can trust. Get the AI prompts and frameworks that'll expand your digital footprint, increase your SEO rankings, and put your brand in front of buyers.

Online — August 7, 2024 — 12:00 PM ET

Marketing Fundamentals

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

Online — August 8, 2024 — 2:00 PM ET

Driving Results Through Email: Maximize Deliverability and Engagement

Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.

Online — August 9, 2024 — 11:30 AM ET

Analytics Friday Forum

Data-driven marketing is great—when you understand the data. But too often, marketers don't know which data matters or what it all means! Join industry experts to demystify your data collection and analysis, and discover how to prove marketing's ROI to the C-suite.

Online — September 4, 2024 — 12:00 PM ET

Marketing Writing Bootcamp

Over 10 weekly sessions, you'll learn what works in 2024—from website conversion copy to email messages—plus plenty of inspiration from bestselling authors along the way. We're recording every broadcast, so if you can't make it live, you can stream when you want on demand.

Online — November 12, 2024 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

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The SEO Content Strategy

SEO is one of the best ways to attract prospects and generate demand. So make sure you have a solid strategy for ongoing content optimization! Discover how different content formats impact your results, the effects of influencers and PR on your rankings, and how to keep your content relevant.

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Competition, Keywords, and Content

To rank on search engine results pages, you have to play by their rules! Uncover the specific actions you must take for your content to compete. Get insights into domain authority, keywords, SEO copywriting, and more—plus the essential human elements that engage visitors and boost your rankings.

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The SEO Opportunity and the Search Ranking Factors

Explore the fundamentals of SEO—in plain English! Discover the factors that search engines use to rank pages, how different traffic sources impact your Web content, and which tools to use to track your results. With this fresh approach to SEO, you'll be on your way to attracting your ideal clients.

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AI for Demand Gen Marketers | Building Out Your Demand Gen Strategy With AI

Small and medium businesses stand to gain the most from AI's time-saving technologies. But they also face unique challenges that larger companies don't have. Discover how SMBs can drive demand with AI, prepare proprietary data to safely use with AI, and build trust with customers.

Online — Access Now

Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

Combine the superpowers of predictive analytics and AI to make better data-driven decisions. Christopher S. Penn uncovers the AI tools and techniques that predict your market's future so you can plan for cyclical ups and downs and design a successful marketing strategy around those predicted changes.

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