B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Artificial Intelligence —February 6, 2026 — 10:00 AM ET

AI Update, February 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so:

Anthropic launched Claude Opus 4.6, expanding knowledge work focus with improved task execution, document generation, and multi-agent teams. Marketers benefit from end-to-end execution and reshaping productivity expectations.

Anthropic, OpenAI, and Snowflake partner to embed enterprise AI agents while Reddit bets on AI search as a revenue opportunity. Yet, AI-generated content risks misinformation, affecting brand credibility. Marketers must monitor citation ecosystems, safeguard content, and anticipate misinformation risks.

Event Marketing —February 5, 2026 — 10:00 AM ET

How AI Will Shape Trust and Personalization in B2B Events in 2026

As in-person engagement rebounds, marketers face pressure to deliver memorable, relevant, and personalized experiences. AI advancements make this possible but also reveal limitations and risks in causing a growing trust gap between customers and brands.

AI can simplify choices, drive authentic connection, and act as a personal assistant for attendees at conferences and trade shows. Maintaining loyalty in 2026 will require a balance of automation and human touch, with transparency around how AI is used to avoid skepticism or backlash.

Organizations must invest in streamlining data to back personalization efforts or use broad, third-party models for faster results. Eliminating data silos provides a true understanding of individual prospects, paving the way for authentic connection driven by AI. Openly communicating AI's role and measurable outcomes is crucial to maintaining trust and brand reputation.

Marketing Strategy —February 4, 2026 — 10:00 AM ET

How B2B Prospecting Has Changed

According to recent research from Sopro, most marketers and salespeople believe that B2B buyers are less trusting of prospecting today than in the past.

The report, based on a survey of 442 B2B decision-makers in the UK and US, found that buyers now expect more information and personalization and tend to be further along in their research before engaging with salespeople.

Deals now involve more decision-makers on the buyer side and decision timelines are longer, according to 34% and 44% of respondents, respectively.

Websites —February 4, 2026 — 10:00 AM ET

The Role of Websites in the Age of AI

Websites have been the cornerstones of the internet economy for years. But with the rise of AI, the role of websites is being questioned as organic traffic decreases and AI browsers emerge.

However, websites still play a crucial role as AI tools rely on high-quality, authoritative web content. Companies can capitalize on this by optimizing their websites for AI, including creating fresh, relevant content and implementing on-site AI assistants.

Websites are evolving from destinations to infrastructure in the age of AI. Early movers can establish authority and shape how AI systems understand and surface their industries.

Artificial Intelligence —February 3, 2026 — 10:00 AM ET

Will Gen AI Replace Some Marketing Agency Work?

According to Funnel, generative AI is expected to replace some services currently offered by marketing agencies, based on a recent survey of 238 marketers.

88% of in-house marketers believe AI will replace some agency services, and 72% of agency marketers also expect AI to replace some of their own services.

Marketers are eager to implement AI-driven insights and customer journey mapping in their strategy within the next 1-2 years, with the biggest predicted shifts in consumer behavior being reduced use of traditional search engines and increased use of AI chatbots.

Most Popular Articles

Artificial Intelligence

AI Update, June 12, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, June 5. Stay in the know.

Marketing Strategy

Stop Guessing, Start Earning: Publishers Need a Fusion Layer to Better Value Audiences

Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation. Read more

Public Relations

The Fintech PR Playbook: Reputation, Compliance, Data, and Media Strategy

Fintech PR is more than media coverage. Learn how reputation, compliance, proprietary data, and targeted media relations help fintech companies build trust, attract partners, and support growth. Read more

Advertising & Promotions

The Psychology of Physical Marketing: Why Tangible Touchpoints Still Win in a Digital World

Physical marketing captures attention, strengthens memory, builds trust, and creates emotional connections that digital channels often miss. Learn how to combine tactile and digital experiences for stronger results. Read more

Writing

The Anatomy of a Compelling Market Story

Strategic storytelling helps companies simplify complexity, build trust, align teams, and influence markets. Learn how powerful narratives position customers as heroes and drive business growth. Read more

Measurement & Analytics

To What Extent Is Real-Time Data Powering Marketing Investments?

Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research.

Artificial Intelligence

AI Update, June 5, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 29. Stay in the know.

Artificial Intelligence

The Key to Real Business Impact With AI in Martech

Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity. Read more

Demand Generation

Three Things to Fix Now That the Enterprise B2B Funnel Is a Martini Pipeline

AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions. Read more

Marketing Content

How to Win the Deals You Can't See—A B2B Content Strategy for the AI Era: Q&A with Ariana Keil

How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more

Marketing Content

Creating Content B2B Decision-Makers Believe In (And Act On): Q&A with Melanie Deziel

How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more

Artificial Intelligence

The Role AI Plays in Today's B2B Software Buying Journey

Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research.

Artificial Intelligence

AI Update, May 29, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 22. Stay in the know.

Martech

Your Marketing Stack Can’t Talk to Itself (And AI Is About To Expose It)

AI agents are revealing why brittle platform integrations hold marketing back, exposing connectivity as the real infrastructure challenge behind automation, workflows, and scalable performance. Read more

Advertising & Promotions

How to Orchestrate Emerging Channels Into a B2B Pipeline Strategy

Learn how CTV, programmatic audio, direct mail, and live events support B2B pipeline when coordinated across audience, messaging, measurement, and buying-stage intent to improve outcomes. Read more

Upcoming Events

Online — June 17, 2026 — 12:00 PM ET

From Idea to Post in 15 Minutes: Building a Repeatable AI Social Media System

Blank page? Not anymore. Learn how to combine Canva's AI tools with a Brand Voice Builder to go from idea to published post in minutes—without sounding like everyone else. A repeatable system you can use immediately.

Online — June 18, 2026 — 2:00 PM ET

You're Not Asking Enough of Your Merch

Your merch program is working harder than you think—or it should be. Join us to discover how smart brands use merch to move leads, retain customers, and build real loyalty. Sponsored by Stran.

Online — June 24, 2026 — 12:00 PM ET

Building Marketing Automation With AI and Google Workspace

No IT ticket. No dev team. No problem. Phoenix Harvey built a fully automated workflow inside Google Workspace using everyday tools–like Forms, Docs, and Sheets–plus AI as her coding partner. Learn how to do the same with your own repeatable workflows.

Online — June 25, 2026 — 2:00 PM ET

Cross-Channel Attribution That Drives Growth

Last-click attribution is only telling part of the story, and the missing chapters could be costing you budget and credibility. Join us and finally see what's really driving growth across every channel. Sponsored by StackAdapt.

Online — June 26, 2026 — 11:00 AM ET

Training AI on Your Brand

How can you turn AI from just another tech tool into a reliable, on-brand marketing teammate? Train it on your brand! Join us for this free mini workshop as author and content marketing strategist Erika Heald shows you the exact steps—not high-level theory. You'll learn how to use structured inputs and repeatable workflows to get AI on point, so your whole team can get up and running immediately.

Online — July 8, 2026 — 12:00 PM ET

Using AI to Understand Buyers and Build Better Campaigns

Most marketers use AI to write faster. This session shows you how to use AI to think smarter. Walk through a real workflow—from voice-of-customer research to buying-committee mapping to campaign planning—with actual tools and prompts.

Online — July 15, 2026 — 12:00 PM ET

From Idea to Live App: Vibe Coding for Marketers

What if you could build your own marketing tools without writing a single line of code? With vibe coding, you describe what you want in plain English and AI handles the build. Watch a Chrome extension go from idea to live product in real time.

Online — July 17, 2026 — 11:30 AM ET

Pipeline Growth & Alignment: Practical Playbooks for Unified Revenue Teams

More pipeline. Better alignment. Smarter growth. Get the playbooks, workflows, and frameworks you need to move faster—from content that Sales actually uses to customers who are ready to buy again. Sponsored by ZoomInfo.

Online — July 22, 2026 — 12:00 PM ET

Planning and Preparation for Effective Agentic AI

If you're babysitting the machine, you're not using an agent. Chris Penn maps the five levels of AI enablement and shows you how to delegate real marketing work—like building an email campaign from scratch—to AI that runs autonomously.

Omni Boston Hotel at the Seaport — November 2, 2026 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

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Campaign Management Friday Forum

Your campaigns are running—but are they driving revenue? Join three expert sessions to learn how to build smarter campaign workflows, eliminate execution bottlenecks with AI, and connect every campaign to the pipeline and revenue numbers leadership actually cares about. Sponsored by Wrike.

Online — Access Now

Building (and Actually Using) an AI Sales Coach That Closes Deals

B2B marketers are asked to drive revenue. Here's how AI helps. Learn to build a custom sales bot that can help you handle objections in real time and close deals faster—even if you've never thought of yourself as a salesperson. Free session from the AI Use Cases for Marketers series, sponsored by AdRoll.

Online — Access Now

Building (and Actually Using) an AI Sales Coach That Closes Deals

Online — Access Now

Build the Brain, Then the Agents: How B2B Marketing Leaders Turn AI Into Real Pipeline

Still running AI experiments that go nowhere? Marketing teams that are actually pulling ahead aren't testing more tools—they're building a smarter foundation. Learn how to build a unified GTM brain and deploy agents that move the pipeline needle. Sponsored by Interrupt Agents and Glean.

Online — Access Now

7 Ways to Avoid a Boring Webinar

Webinars have become one of our most important channels to engage audiences and drive pipeline. Yet many companies are still delivering boring PowerPoint presentations with no personality and no connection to their audience. It's time to make your webinars more approachable, more authentic, more human, and more fun. Register now and learn how. Sponsored by ON24.

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