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Artificial Intelligence —January 24, 2025 — 10:00 AM ET

AI Update, January 24, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order):

OpenAI has introduced "Operator," a tool capable of handling various online tasks, such as ordering groceries and processing ticket purchases. The AI offers significant opportunities for task automation, with plans for broader availability across other subscription tiers. Samsung's Galaxy S25 series integrates advanced AI capabilities, providing personalized user experiences through automated app navigation and background noise removal in videos.

Perplexity has unveiled the Sonar Pro API, a real-time generative search tool leveraging live Web data for actionable insights. With the S25, Samsung aims to strengthen its foothold in the AI-driven smartphone market by appealing to consumers seeking enhanced interactivity. OpenAI has teased the development of "super-agents," advanced AI systems capable of handling complex tasks at a PhD level. These advancements could transform marketing operations by automating data analysis, strategy formulation, and other high-level functions, enhancing efficiency and precision.

Advertising & Promotions —January 22, 2025 — 10:00 AM ET

The Media Channels Marketers Plan to Increase Spend on in 2025

Social media and digital display/video are top media channels marketers plan to increase spend on this year.

68% of marketers plan to increase spend on social media and 67% plan to increase spend on digital display/video.

The most critical advertising capabilities and media investments are performance-driven paid media, measurement and attribution, and brand advertising.

Demand Generation —January 22, 2025 — 10:00 AM ET

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

Webinars are a popular way to reach audiences, but attendance may be low due to overused titles. A study found 50% more registrations when titles were more creative.

Series are popular and easy to advertise. Companies are now hosting 22 webinars a year, on average. Consider hosting more frequently and automating the process.

Webinars are still growing in popularity and should be a part of your marketing strategy. Creatively name your events, consider hosting a series, and aim for at least one webinar a month.

Marketing Strategy —January 21, 2025 — 10:00 AM ET

Americans' Views on Companies, Technology, and the Economy

According to Ipsos research, most Americans believe tech companies should remove misleading content and that home ownership is important.

A survey in December 2024 found that 59% of Americans don't think the government should punish companies for political stances.

66% say tech companies should be responsible for removing misleading content, and 76% say home ownership is part of the American dream.

Marketing Strategy —January 21, 2025 — 10:00 AM ET

2025 Digital Ad Trends and Predictions: Time to Turn the Page

The digital advertising industry is constantly evolving due to changes in technology, consumer behavior, and regulations. B2B marketers must stay ahead of these shifts to succeed in 2025.

Top 5 trends that will shape the digital advertising landscape in 2025 include contextual advertising, shift towards consumer control, AI's role as a creative catalyst, focus on transparency, and consolidation in adtech.

By embracing these trends and remaining responsive to changes, B2B brands can build trust and deliver value to their audiences in the ever-changing digital realm. 2025 presents a pivotal opportunity for brands to lead with innovation, authenticity, and purpose.

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Artificial Intelligence

AI Update, January 24, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Advertising & Promotions

The Media Channels Marketers Plan to Increase Spend on in 2025

Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

Demand Generation

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.

Marketing Strategy

2025 Digital Ad Trends and Predictions: Time to Turn the Page

Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

Marketing Strategy

Americans' Views on Companies, Technology, and the Economy

Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.

Artificial Intelligence

AI Update, January 17, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Management

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.

Marketing Strategy

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

Artificial Intelligence

Generative AI Tools: How to Find What Works for You

Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

Social Media Marketing

The Best Days and Times to Post on TikTok

Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.

Marketing Strategy

The State of Digital Marketing Agencies

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?

Marketing Management

The Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more.

Artificial Intelligence

AI Update, January 10, 2025: AI News and Views From the Past Two Weeks

Catch up on select AI news and developments from the past couple of weeks. Stay in the know.

Artificial Intelligence

How to Use Generative AI for Personalized B2B Outreach

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

Career Development

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research.

Upcoming Events

Online — January 29, 2025 — 12:00 PM ET

Content Marketing Measurement & Analysis

Lower your content's bounce rate and increase reader trust! Learn how to track your content's performance and measure reader engagement, so you can optimize your content marketing for more page views, longer read times, and deeper engagement.

Online — February 5, 2025 — 12:00 PM ET

Social Media Measurement & Analysis

Frustrated by your social media metrics? Find out what the numbers are telling you about your posts, and use that info to refine your messaging to more effectively speak to the right audience. It's finally time to make sense of social media!

Online — February 6, 2025 — 2:00 PM ET

How Employee Advocacy Brings the Human Back to B2B

Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates! Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost.

Online — February 12, 2025 — 12:00 PM ET

Content Marketer's Crash Course

Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

Online — February 13, 2025 — 2:00 PM ET

The People vs. the Editorial Calendar

Editorial calendars are a marketing team's best friend... right? Wrong! What started as a helpful way to coordinate campaigns has become more of a burden than a benefit—especially in SEO. In this free webinar, discover how to replace your old-fashioned content schedule to increase your marketing's impact. Sponsored by DemandJump.

Online — February 25, 2025 — 2:00 PM ET

3 SEO Insights and Tips for 2025

Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

Online — March 6, 2025 — 2:00 PM ET

The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

Email is the backbone of B2B marketing. And when your emails don't reach your target audience, your sales are lower than they should be! In this free webinar, discover the hidden threats of email delivery problems and how you can maintain strong email marketing performance. Sponsored by ZeroBounce.

Recent Events

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Email Marketing Measurement & Analysis

Email marketing not quite delivering? Discover what your email metrics are telling you about your list, and how you can use that information to increase leads, make sales, raise awareness, and reach other business goals.

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Foundations of Marketing Measurement

Unlock new possibilities for growth and success! Katie Robbert and Christopher S. Penn reveal what resource-strapped marketers (like you!) really need to know to make sense of marketing data. Because numbers don't lie—and they'll help you make better decisions.

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Email Marketing Friday Forum

What's working in email today? Join three email marketing experts as they reveal new ways to reach your audience and build meaningful connections. From subject lines to metrics, deliverability, and better automated flows, this free Friday Forum has what you need to succeed in the year ahead! Sponsored by Validity.

Online — Access Now

Advanced LinkedIn Ads: Evaluating & Optimizing Like a Boss

Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that cause your adspend to be higher than it needs to be—and how you can avoid these traps in 2025. Join AJ for the second (and final) live session from this hands-on, practical Working Webinar Series.

Online — Access Now

2025 Marketing Trends Friday Forum

Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.

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