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AI Update, July 19, 2024: AI News and Views From the Past Week

AI Update, July 19, 2024: AI News and Views From the Past Week

This article discusses the importance of summarizing articles into concise paragraphs. Summarizing helps readers easily understand the main points without having to read the entire article.

Summarizing also helps readers save time and effort, making it a valuable skill. By breaking down an article into shorter paragraphs, the key information can be easily identified and retained.

Using HTML formatting, such as p tags, can make the summary more visually appealing and easier to read. It also allows for better organization and structure of the content, making it more user-friendly.

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

To ensure successful email marketing, focus on engagement, avoid spam complaints, and maintain a good sender reputation. Test what works and what doesn't to improve effectiveness.

Boost deliverability by ramping up engagement, authenticating emails, monitoring reputation, and avoiding spam triggers. Follow laws and best practices to stay compliant.

Learn from Cuisinart's case study: analyze emails, test templates and data practices, migrate to a dedicated IP, and create a preference center. Test to keep up with evolving subscriber preferences.

How the Martech Landscape Has Transformed Since 2011

How the Martech Landscape Has Transformed Since 2011

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research from Chief Martec and Martech Tribe.

The report was based on an analysis of marketing technology products, which found that the number of martech software apps has jumped from 150 in 2011 to 14,106 in 2024.

The researchers also found that 13% of martech apps come from very large companies, 36% from midsize companies, and 51% from firms with less than $100 million in revenue. Additionally, there are 3,135 martech-focused GPT bots in OpenAI's GPT Store that were not included in the overall total of martech products.

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

B2B marketers face challenges of doing more with less and meeting pipeline targets. Traditional sales methods are outdated due to the digital landscape, causing longer sales cycles and increased competition for leads. To succeed, marketers must shift to a "branded demand" strategy, combining brand development and demand creation. This includes building trust through valuable content, aligning brand objectives with customer needs, and utilizing data to engage buyers at every stage. Collaboration between Marketing and Sales is crucial, with a focus on measuring success and adapting strategies to the evolving buyer journey. By aligning brand and demand efforts, companies can drive revenue growth and establish themselves as thought leaders in the industry.
How Familiar and Skilled Are B2B Marketers With AI?

How Familiar and Skilled Are B2B Marketers With AI?

According to recent research from Demand Spring, most B2B marketing leaders say their teams have a moderate level of competency in using AI applications.

The report, based on data from a survey of senior B2B marketers in North America, found that 52% of B2B marketing leaders say their team has a moderate level of skills competency in using AI applications.

However, B2B marketing leaders also identified data analysis and interpretation, algorithm development and programming, and governance knowledge as the AI skills most lacking in their teams.

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AI Update, July 19, 2024: AI News and Views From the Past Week

AI Update, July 19, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

Unlock the Power of First-Party Data With the CDP Approach

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

How the Martech Landscape Has Transformed Since 2011

How the Martech Landscape Has Transformed Since 2011

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.

How Familiar and Skilled Are B2B Marketers With AI?

How Familiar and Skilled Are B2B Marketers With AI?

Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

AI Update, July 12, 2024: AI News and Views From the Past Two Weeks

AI Update, July 12, 2024: AI News and Views From the Past Two Weeks

Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

AI, Ethics, and the Law: How to Stay Aboveboard

AI, Ethics, and the Law: How to Stay Aboveboard

Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.

How to Maximize Email Engagement: 12 Effective Ways to Segment Your List

How to Maximize Email Engagement: 12 Effective Ways to Segment Your List

Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.

The Data-Driven CMO: From Brand Builder to Revenue Generator

The Data-Driven CMO: From Brand Builder to Revenue Generator

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

Business Leaders' Top Concerns About Generative AI

Business Leaders' Top Concerns About Generative AI

Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

AI-Washing: Are Buyers Being Taken to the Cleaners?

AI-Washing: Are Buyers Being Taken to the Cleaners?

Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.

How to Write Concisely: Nine Tips

How to Write Concisely: Nine Tips

Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

The Gap Between Marketing Agency Confidence and Client Satisfaction

The Gap Between Marketing Agency Confidence and Client Satisfaction

Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

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The SEO Content Strategy

The SEO Content Strategy

SEO is one of the best ways to attract prospects and generate demand. So make sure you have a solid strategy for ongoing content optimization! Discover how different content formats impact your results, the effects of influencers and PR on your rankings, and how to keep your content relevant.

SEO in the AI Era: Content Discovery and Google's SGE

SEO in the AI Era: Content Discovery and Google's SGE

AI is impacting everything—and SEO is no different. But your audience's needs haven't changed: they still want quality content from a brand they can trust. Get the AI prompts and frameworks that'll expand your digital footprint, increase your SEO rankings, and put your brand in front of buyers.

Marketing Fundamentals

Marketing Fundamentals

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

Driving Results Through Email: Maximize Deliverability and Engagement

Driving Results Through Email: Maximize Deliverability and Engagement

Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.

Analytics Friday Forum

Analytics Friday Forum

Data-driven marketing is great—when you understand the data. But too often, marketers don't know which data matters or what it all means! Join industry experts to demystify your data collection and analysis, and discover how to prove marketing's ROI to the C-suite.

Marketing Writing Bootcamp

Marketing Writing Bootcamp

Over 10 weekly sessions, you'll learn what works in 2024—from website conversion copy to email messages—plus plenty of inspiration from bestselling authors along the way. We're recording every broadcast, so if you can't make it live, you can stream when you want on demand.

MarketingProfs B2B Forum

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

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Competition, Keywords, and Content

Competition, Keywords, and Content

To rank on search engine results pages, you have to play by their rules! Uncover the specific actions you must take for your content to compete. Get insights into domain authority, keywords, SEO copywriting, and more—plus the essential human elements that engage visitors and boost your rankings.

The SEO Opportunity and the Search Ranking Factors

The SEO Opportunity and the Search Ranking Factors

Explore the fundamentals of SEO—in plain English! Discover the factors that search engines use to rank pages, how different traffic sources impact your Web content, and which tools to use to track your results. With this fresh approach to SEO, you'll be on your way to attracting your ideal clients.

AI for Demand Gen Marketers | Building Out Your Demand Gen Strategy With AI

AI for Demand Gen Marketers | Building Out Your Demand Gen Strategy With AI

Small and medium businesses stand to gain the most from AI's time-saving technologies. But they also face unique challenges that larger companies don't have. Discover how SMBs can drive demand with AI, prepare proprietary data to safely use with AI, and build trust with customers.

Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

Combine the superpowers of predictive analytics and AI to make better data-driven decisions. Christopher S. Penn uncovers the AI tools and techniques that predict your market's future so you can plan for cyclical ups and downs and design a successful marketing strategy around those predicted changes.

Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance

Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance

Marketers are increasingly turning to AI to drive results. But often, data protection and legal compliance are afterthoughts. Join Ruth Carter to discover how your company can use AI in marketing ethically while staying within the ever-evolving laws and regulations governing AI.

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