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AI Update, March 21, 2025: AI News and Views From the Past Week

AI Update, March 21, 2025: AI News and Views From the Past Week

Catch up on AI news and developments from the past week:

Gemini adds Canvas document editing and Audio Overviews. Google introduces tools for productivity and multimodal interfaces. Marketers benefit from AI-driven content creation and code development.

AI-produced memes score higher on average. A study comparing humans, AI, and human-AI teams found AI's potential to increase output and audience resonance. Marketers should balance efficiency with human insight for creative impact.

Stability AI unveils model to turn images into 3D videos. The model presents new creative options for immersive advertising and storytelling, enabling brands to produce 3D-like video content from 2D assets. Marketers can save costs and complexity with this technology.

AI Meets RCS: The New Standard for Mobile Messaging Engagement

AI Meets RCS: The New Standard for Mobile Messaging Engagement

Rich Communication Services (RCS) is revolutionizing mobile messaging by offering a more engaging experience with multimedia texts, personalized content, and predictive behavior modeling.

With RCS, brands can send high-resolution images, videos, and interactive elements that reflect their signature style and create genuine connections with customers. The platform also allows for in-message actions, eliminating friction and providing detailed metrics for campaign optimization.

Pairing RCS with AI technology enhances text campaigns by optimizing send times, expanding A/B testing options, personalizing messages and interactions, and reducing drop-off points for conversions. Early adoption of these technologies can set brands apart and improve customer experiences.

How American Workers Feel About AI in the Workplace

How American Workers Feel About AI in the Workplace

LIVE! Wed., Mar. 19, 2025 at 12:00 PM ET

Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research from Adobe Express.

The report was based on data from a survey of 1,008 US workers across various industries and company sizes.

Some 51% of respondents say that artificial intelligence has made their daily job responsibilities easier, 7% say it has made their daily job responsibilities harder, and 42% say there has been no change.

Some 64% of respondents say the rise of AI-driven workflows has not made them concerned about their job security.

Nearly one in three respondents say they have had to learn new skills or undergo training as a result of AI integrations.

The most common new skill that workers that have had to acquire because of AI is prompt writing.

About the research:

Three Priorities and Best-Practices for B2B Marketers in 2025

Three Priorities and Best-Practices for B2B Marketers in 2025

B2B marketers face a challenge: reaching a fragmented audience in a saturated market. Agile marketers update strategies to stay ahead.

SEO expectations must be updated regularly as search engine algorithms change to prioritize helpful content over keyword optimization.

LinkedIn remains a top platform for B2B marketing but requires a diversified strategy to maximize reach and engagement with changing algorithms and demographics.

B2B In-Person Event Trends for 2025

B2B In-Person Event Trends for 2025

Recent research from Bizzabo found that 2025 is expected to be a big year for B2B in-person events, with increased budgets and more events planned.

According to the report, based on a survey of 1,500 B2B event organizers and attendees, 53% of organizers expect a budget increase and 66% plan to schedule more events this year.

Attendees also have a positive outlook, with 54% planning to attend more in-person events in 2025 than in 2024. In-person events are seen as effective for achieving business objectives and learning about new products and services.

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AI Update, March 21, 2025: AI News and Views From the Past Week

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Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Meets RCS: The New Standard for Mobile Messaging Engagement

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RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.

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Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

How American Workers Feel About AI in the Workplace

How American Workers Feel About AI in the Workplace

Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.

B2B In-Person Event Trends for 2025

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Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

How to Optimize Your Email Clickthrough Rates

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How to Improve Your Conversion Rates With Digital Accessibility

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How to Ensure Digital Transformation Success: Take a Data-First Approach

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CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

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Which AI-Driven Tactics Have Been Most Effective for Marketers?

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The Messaging Themes That Work Best in B2B Prospecting Emails

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All Marketing Is Performance Marketing: A Full-Funnel Strategy

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AI Update, March 7, 2025: AI News and Views From the Past Week

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Upcoming Events

How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

How to Build a Collaborative Marketing Workflow That Works

How to Build a Collaborative Marketing Workflow That Works

Don't let inefficiencies slow down your marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making your leadership more effective than ever. Sponsored by Wrike.

You & AI: Creating Personalized Event Experiences

You & AI: Creating Personalized Event Experiences

Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.

Website Optimization Friday Forum

Website Optimization Friday Forum

Is your website's bounce rate higher than you'd like? Increase online conversions with a optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

Website Conversion Rate Optimization | Working Webinar Series

Website Conversion Rate Optimization | Working Webinar Series

If you want more leads or sales, optimize your website for increased conversions! Discover the website secrets that build trust and reduce friction, so you get more interested prospects to raise their hands in this interactive Website Conversion Rate Optimization (CRO) Working Webinar Series. Hosted by Talia Wolf.

B2B All-Stars

B2B All-Stars

Hit more marketing home runs this year with B2B All-Stars Spring Training! Community-favorite marketing veterans share new ideas and inspo to get more from your Email, AI, Branding, Strategy, and more. With these heavy hitters on your side, an All-Star, like you, is sure to win. So report to Spring Training now—it's free!

Recent Events

Win B2B Mindshare Through Strategic Influencer Partnerships

Win B2B Mindshare Through Strategic Influencer Partnerships

In today's crowded B2B landscape, winning mindshare is everything—and it happens long before buyers show intent. Join us to explore how strategic influencer partnerships amplify your brand's reach when it matters most. You'll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact. Sponsored by Goldcast.

Best Practices for Creating Video With Equipment You Already Have

Best Practices for Creating Video With Equipment You Already Have

Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on session, A. Lee Judge covers practical tips to produce better videos, including lighting, sound, framing, and even remote video production software. You'll also get a checklist of essential steps and affordable accessories to further increase your video quality.

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