B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Artificial Intelligence —February 6, 2026 — 10:00 AM ET

AI Update, February 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so:

Anthropic launched Claude Opus 4.6, expanding knowledge work focus with improved task execution, document generation, and multi-agent teams. Marketers benefit from end-to-end execution and reshaping productivity expectations.

Anthropic, OpenAI, and Snowflake partner to embed enterprise AI agents while Reddit bets on AI search as a revenue opportunity. Yet, AI-generated content risks misinformation, affecting brand credibility. Marketers must monitor citation ecosystems, safeguard content, and anticipate misinformation risks.

Event Marketing —February 5, 2026 — 10:00 AM ET

How AI Will Shape Trust and Personalization in B2B Events in 2026

As in-person engagement rebounds, marketers face pressure to deliver memorable, relevant, and personalized experiences. AI advancements make this possible but also reveal limitations and risks in causing a growing trust gap between customers and brands.

AI can simplify choices, drive authentic connection, and act as a personal assistant for attendees at conferences and trade shows. Maintaining loyalty in 2026 will require a balance of automation and human touch, with transparency around how AI is used to avoid skepticism or backlash.

Organizations must invest in streamlining data to back personalization efforts or use broad, third-party models for faster results. Eliminating data silos provides a true understanding of individual prospects, paving the way for authentic connection driven by AI. Openly communicating AI's role and measurable outcomes is crucial to maintaining trust and brand reputation.

Marketing Strategy —February 4, 2026 — 10:00 AM ET

How B2B Prospecting Has Changed

According to recent research from Sopro, most marketers and salespeople believe that B2B buyers are less trusting of prospecting today than in the past.

The report, based on a survey of 442 B2B decision-makers in the UK and US, found that buyers now expect more information and personalization and tend to be further along in their research before engaging with salespeople.

Deals now involve more decision-makers on the buyer side and decision timelines are longer, according to 34% and 44% of respondents, respectively.

Websites —February 4, 2026 — 10:00 AM ET

The Role of Websites in the Age of AI

Websites have been the cornerstones of the internet economy for years. But with the rise of AI, the role of websites is being questioned as organic traffic decreases and AI browsers emerge.

However, websites still play a crucial role as AI tools rely on high-quality, authoritative web content. Companies can capitalize on this by optimizing their websites for AI, including creating fresh, relevant content and implementing on-site AI assistants.

Websites are evolving from destinations to infrastructure in the age of AI. Early movers can establish authority and shape how AI systems understand and surface their industries.

Artificial Intelligence —February 3, 2026 — 10:00 AM ET

Will Gen AI Replace Some Marketing Agency Work?

According to Funnel, generative AI is expected to replace some services currently offered by marketing agencies, based on a recent survey of 238 marketers.

88% of in-house marketers believe AI will replace some agency services, and 72% of agency marketers also expect AI to replace some of their own services.

Marketers are eager to implement AI-driven insights and customer journey mapping in their strategy within the next 1-2 years, with the biggest predicted shifts in consumer behavior being reduced use of traditional search engines and increased use of AI chatbots.

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Artificial Intelligence

AI Update, August 7, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, July 31. Stay in the know.

Marketing Strategy

The Most Influential Resources for B2B Software Buyers

B2B software buyers say free trials and product demos are the resources that have the most influence on their buying decisions, according to recent research.

Artificial Intelligence

The AI Trust Gap: Why Adoption Outpaces Confidence in Customer Insights

AI is widely used for customer insights, but trust remains limited. Learn why the AI adoption-trust gap exists and three ways to validate AI-generated recommendations before acting. Read more.

Public Relations

AI Can't Automate Credibility: Why Earned Media Matters More Than Ever

AI accelerates content creation, but credibility still depends on strategy, expertise, and earned media. Learn how to build authority that both audiences and AI recognize. Read more.

Artificial Intelligence

AI Update, July 31, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, July 24. Stay in the know.

Career Development

How Influential Are CMOs Within Their Companies?

Most CMOs say they have a high degree of influence within their company, but most also say they find it difficult to align leadership around their marketing vision, according to recent research.

Career Development

Career Growth for Young Marketers: Essential Skills to Develop Early

AI is changing entry-level marketing roles. Learn how young marketers can build technical, strategic, and collaborative skills to grow their careers and deliver greater business impact. Read more.

Event Marketing

Sustainable Event Design: How to Reduce Waste Without Sacrificing Experience

Sustainable event design combines reusable materials, intentional planning, digital tools, and community partnerships to reduce environmental impact while strengthening brand value and attendee experiences. Read more.

Artificial Intelligence

The Brands Cited Most by AI LLMs

Which brands do AI platforms cite most often when given sector-specific prompts? To find out, researchers analyzed data from responses given by three major LLMs.

Artificial Intelligence

AI Update, July 24, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, July 17. Stay in the know.

Account-Based Marketing

Build ABM Around One Account List Sales and Marketing Both Own: Q&A with Jessica Buchwald

Discover practical advice on aligning Sales and Marketing through shared account reviews, ICP-based prioritization, collaborative metrics, and stronger teamwork to improve pipeline performance. Read more

Marketing Content

Why Sales Ignores Your Content—And the Workflow That Changes It: Q&A with A. Lee Judge (Part 2)

Learn how to create sales-ready content, engage subject matter experts, improve CRM adoption, and demonstrate marketing's contribution to revenue with practical advice from A. Lee Judge. Read more.

Customer Experience

Does Marketing Reporting Capture How Customers Actually Behave?

Most marketers say their reporting does not provide a detailed view of how customers actually move across channels and touchpoints, according to recent research.

Marketing Content

Why Sales Ignores Your Content—And the Workflow That Changes It: Q&A with A. Lee Judge (Part 1)

Learn how to engage Sales in content creation, build trust across teams, address buyer objections, and create content that supports every stage of the sales process. Read more.

Artificial Intelligence

The LinkedIn B2B Content Cited Most By AI Search

Which types of B2B-related content on LinkedIn are cited most by AI-powered search platforms? To find out, researchers analyzed prompts focused on different B2B categories across six AI models.

Upcoming Events

Online — August 12, 2026 — 12:00 PM ET

Identifying GEO and AEO Opportunities

Keyword research is dead—say hello to AI Opportunity Mapping. Discover how to find "knowledge gaps" in LLMs, prioritize content opportunities, and map channels that actually get you cited.

Online — August 13, 2026 — 1:00 PM ET

How to Get More Out of Your Webinar Program (According to 522 B2B Companies)

Benchmarks only create value when you know how to apply them. On August 13, Alex Bleeker and Anand Patel are back with the 2026 Webinar Benchmark Report—but this time, the focus is on what you actually do with the data. They'll walk through 10 of the most actionable stats, challenge the obvious interpretations, and give you the framework to test what's right for your program. Sponsored by Goldcast.

Online — August 14, 2026 — 11:30 AM ET

B2B Advertising That Works: Tactics to Reach Buyers and Prove ROI

B2B advertisers, this one's for you. Get the latest on LinkedIn Ads for 2026 and AI's growing role, plus a practical framework for reaching full buying groups and connecting ad spend to real pipeline. Sponsored by Demandbase.

Online — August 19, 2026 — 12:00 PM ET

Advanced Content Optimization

Time to build. Learn how to structure and format content for AI indexing, tackle technical musts like schema markup, and grade your work with a hands-on GEO/AEO Scorecard.

Online — August 20, 2026 — 2:00 PM ET

AI Search Visibility Benchmarks: What to Measure, Track, and Report

Traditional metrics like rankings and clicks don't capture AI visibility. Learn how to benchmark your brand's presence in AI search, track the right signals, and report results that resonate with marketing leadership. Sponsored by Notified.

Online — August 26, 2026 — 12:00 PM ET

Mastering Measurement & Attribution

AI citation tracking isn't like SEO rank tracking. Get the tools and dashboards to measure citations and ROI across ChatGPT, Gemini, and Perplexity—and prove ROI to leadership.

Online — August 27, 2026 — 2:00 PM ET

Before You Scale: A Strategic Framework for AI Readiness in Marketing Operations

Nearly half of execs think their org is ready to scale AI. Research says only 24% actually are. Get a practical self-assessment framework across five readiness dimensions before you invest further in AI-enabled marketing workflows and tools. Sponsored by Canto.

Omni Boston Hotel at the Seaport — November 2, 2026 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

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The Hidden Bottleneck in Every Marketing Team

You've adopted agile. You've added AI. You've got more tools than ever. So why does work still stall right when it matters most? Join us for a look at the "Planning Paradox"—and how leading teams are solving it without adding more software to the pile. Sponsored by Wrike.

Online — Access Now

The GEO and AEO Strategy Framework

Shift from chasing clicks to becoming the source AI cites. Learn what AI engines actually value, how to build entity-based authority, and how to set a benchmark for measuring progress.

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The Demand Gen Event Playbook: Fewer Events, Better Pipeline

Most B2B teams are overcommitted to events and underdelivering on pipeline. In this session, you'll get a real framework for building a leaner, higher-impact event portfolio—one you can implement right away. Sponsored by Vendelux.

Online — Access Now

Planning and Preparation for Effective Agentic AI

If you're babysitting the machine, you're not using an agent. Chris Penn maps the five levels of AI enablement and shows you how to delegate real marketing work—like building an email campaign from scratch—to AI that runs autonomously. Free session from the AI Use Cases for Marketers series, sponsored by AdRoll.

Online — Access Now

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