B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

Trending Today

Artificial Intelligence —February 6, 2026 — 10:00 AM ET

AI Update, February 6, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so:

Anthropic launched Claude Opus 4.6, expanding knowledge work focus with improved task execution, document generation, and multi-agent teams. Marketers benefit from end-to-end execution and reshaping productivity expectations.

Anthropic, OpenAI, and Snowflake partner to embed enterprise AI agents while Reddit bets on AI search as a revenue opportunity. Yet, AI-generated content risks misinformation, affecting brand credibility. Marketers must monitor citation ecosystems, safeguard content, and anticipate misinformation risks.

Event Marketing —February 5, 2026 — 10:00 AM ET

How AI Will Shape Trust and Personalization in B2B Events in 2026

As in-person engagement rebounds, marketers face pressure to deliver memorable, relevant, and personalized experiences. AI advancements make this possible but also reveal limitations and risks in causing a growing trust gap between customers and brands.

AI can simplify choices, drive authentic connection, and act as a personal assistant for attendees at conferences and trade shows. Maintaining loyalty in 2026 will require a balance of automation and human touch, with transparency around how AI is used to avoid skepticism or backlash.

Organizations must invest in streamlining data to back personalization efforts or use broad, third-party models for faster results. Eliminating data silos provides a true understanding of individual prospects, paving the way for authentic connection driven by AI. Openly communicating AI's role and measurable outcomes is crucial to maintaining trust and brand reputation.

Marketing Strategy —February 4, 2026 — 10:00 AM ET

How B2B Prospecting Has Changed

According to recent research from Sopro, most marketers and salespeople believe that B2B buyers are less trusting of prospecting today than in the past.

The report, based on a survey of 442 B2B decision-makers in the UK and US, found that buyers now expect more information and personalization and tend to be further along in their research before engaging with salespeople.

Deals now involve more decision-makers on the buyer side and decision timelines are longer, according to 34% and 44% of respondents, respectively.

Websites —February 4, 2026 — 10:00 AM ET

The Role of Websites in the Age of AI

Websites have been the cornerstones of the internet economy for years. But with the rise of AI, the role of websites is being questioned as organic traffic decreases and AI browsers emerge.

However, websites still play a crucial role as AI tools rely on high-quality, authoritative web content. Companies can capitalize on this by optimizing their websites for AI, including creating fresh, relevant content and implementing on-site AI assistants.

Websites are evolving from destinations to infrastructure in the age of AI. Early movers can establish authority and shape how AI systems understand and surface their industries.

Artificial Intelligence —February 3, 2026 — 10:00 AM ET

Will Gen AI Replace Some Marketing Agency Work?

According to Funnel, generative AI is expected to replace some services currently offered by marketing agencies, based on a recent survey of 238 marketers.

88% of in-house marketers believe AI will replace some agency services, and 72% of agency marketers also expect AI to replace some of their own services.

Marketers are eager to implement AI-driven insights and customer journey mapping in their strategy within the next 1-2 years, with the biggest predicted shifts in consumer behavior being reduced use of traditional search engines and increased use of AI chatbots.

Most Popular Articles

Advertising & Promotions

The New Digital Ad Leader: Meta Set to Surpass Google

Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research.

Martech

Martech Built Empires—Now It Needs Bridges

Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness. Read more

Event Marketing

6 Questions You Should Answer Before Launching Any Brand Experience

Experiential marketing can drive real business impact—but only with the right strategy. Learn the six essential questions that ensure your next activation delivers measurable results. Read more

Marketing Management

How CEOs Grade CMO Performance

Most enterprise CEOs say they would give their CMO's performance a grade of "B," according to recent research.

Artificial Intelligence

AI Update, May 15, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 8. Stay in the know.

Websites

Your Website Performance Guide: How to Hit 90+ PageSpeed Without a Rebuild

Enterprise sites slow down over time, but a full rebuild isn't required. Learn how B2B teams can improve speed, Core Web Vitals, and conversions with a focused optimization playbook. Read more

Measurement & Analytics

How Marketers Are Measuring and Optimizing Ad Creative Performance

Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.

Branding

5 Signs You May Be Paying the Hidden Cost of an Outdated Brand

Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance. Read more

Event Marketing

Not Just Seen, But Felt: How Experiential Marketing Creates Lasting Impact

Experiential marketing turns events into powerful drivers of trust, engagement, and pipeline growth. Learn how to design, measure, and extend experiences that deliver real business impact. Read more

SEO

How Well Does AI-Written Content Rank in Search?

How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.

Marketing Management

The Unicorn Trap: How Marketing Leaders Should Redesign Roles for the AI Era

AI is changing marketing roles faster than hiring can adapt. Learn why unicorn job descriptions fail and how to design teams for strategy, insight, and revenue impact. Read more

Artificial Intelligence

AI Update, May 8, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, May 1. Stay in the know.

Marketing Strategy

Your Data Is the Problem: Why Data Readiness Is the Real AI Imperative

Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more

Email Marketing

The Most In-Demand Email Marketing Skills

Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email marketing teams this year, according to recent research.

Artificial Intelligence

Will Agentic AI Optimize Brands Into Oblivion?

Agentic AI can boost performance while quietly weakening your brand. Learn why oversight, governance, and emotional intelligence are critical to sustaining long-term value in automated marketing systems. Read more

Upcoming Events

Online — May 21, 2026 — 2:00 PM ET

You're Sitting on a Content Goldmine Nobody Can Find

Your content library is bigger than ever—so why can't buyers find what they need? Discover how AI can activate your existing content, align your revenue teams, and prove the impact of every asset. Stop creating more. Start making what you have work harder. Sponsored by Allego.

Online — May 27, 2026 — 12:00 PM ET

Fundamentals of Message Design: Increasing the Chances You Get a Yes

Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

Online — May 27, 2026 — 12:00 PM ET

Fundamentals of Message Design: Increasing the Chances You Get a Yes

Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote from our Foundations for Marketing Success PRO series, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.

Online — May 28, 2026 — 2:00 PM ET

7 Ways to Avoid a Boring Webinar

Webinars have become one of our most important channels to engage audiences and drive pipeline. Yet many companies are still delivering boring PowerPoint presentations with no personality and no connection to their audience. It's time to make your webinars more approachable, more authentic, more human, and more fun. Register now and learn how. Sponsored by ON24.

Online — June 4, 2026 — 2:00 PM ET

Build the Brain, Then the Agents: How B2B Marketing Leaders Turn AI Into Real Pipeline

Still running AI experiments that go nowhere? Marketing teams that are actually pulling ahead aren't testing more tools—they're building a smarter foundation. Learn how to build a unified GTM brain and deploy agents that move the pipeline needle. Sponsored by Interrupt Agents and Glean.

Online — June 12, 2026 — 11:30 AM ET

Campaign Management Friday Forum

Your campaigns are running—but are they driving revenue? Join three expert sessions to learn how to build smarter campaign workflows, eliminate execution bottlenecks with AI, and connect every campaign to the pipeline and revenue numbers leadership actually cares about. Sponsored by Wrike.

Omni Boston Hotel at the Seaport — November 2, 2026 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

Online — Access Now

What Game Theory Can Teach Marketers About Winning

When you understand how people make decisions and apply that to your marketing, you're more than communicating—you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.

Online — Access Now

Content Marketing Friday Forum

B2B buyers are tuning out generic content—and your competitors are still publishing it. Join three expert sessions to learn how to create credible, conversion-driven content that earns trust, closes gaps in the buyer journey, and actually moves decision-makers to act. Sponsored by Canto.

Online — Access Now

Reduce Stress With a 3x5 Content Strategy Framework

Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.

Online — Access Now

How to Improve AI Visibility With Press Releases and Syndicated Articles

AI models don't rank pages—they cite sources they trust. Press releases and earned media are among the most powerful signals you're probably not optimizing. This free session shows you exactly how to change that. Sponsored by Notified.

Online — Access Now

Social Media Marketing Fundamentals That Still Drive Revenue

It's time to renew social media marketing as a credibility engine, not just a content channel. Join Brooke Sellas for a structured, human-centric approach to social engagement that builds brand credibility and buyer confidence, strengthens brand trust, and supports revenue.

Trending Today

Most Popular Articles

Upcoming Events

Recent Events

Subscribe to the MarketingProfs Today newsletter