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How to Use Generative AI for Personalized B2B Outreach

How to Use Generative AI for Personalized B2B Outreach

AI can double B2B marketing results with less effort. B2B companies using AI meet their targets 7X more often than those not using it.

AI helps businesses scale relationships and outreach, delivering personalized engagement and insights. It also allows for efficient and meaningful communication.

Generative AI tools help with personalized outreach by identifying and enriching contacts, creating multichannel campaigns, generating customized messages, and tracking and adjusting campaigns in real time.

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research from Robert Half.

The report was based on data from staffing and recruiting professionals who make thousands of full-time, temporary, and project placements at brands and agencies each year.

The researchers determined projected 2025 salary ranges for marketing, advertising, creative, and public relations positions in the United States based on starting pay only; bonuses, incentives, and other forms of compensation were not taken into account.

US CMOs' Budget Plans for the Year Ahead

US CMOs' Budget Plans for the Year Ahead

Senior marketers in the US expect moderate budget increase in next 12 months. Digital spend will rise faster than overall spend.

Survey of 260 marketing leaders shows 8.6% overall and 12.7% digital spend increase. Brand building and CRM will see highest increases.

Traditional advertising to increase slightly for the first time in two years. The report is based on data from a survey of 260 marketing leaders in September 2024.

The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

The yearend festive season brings planning and budgeting for marketing leaders, but over-planning can hinder progress in the face of uncertainty.

Avoiding strict planning and embracing change can lead to better decision-making and growth. Five key questions can guide strategy and planning in uncertain times.

Focus on decision-making over predictions, considering beliefs instead of just data, being open to emerging situations, and optimizing for robustness over efficiency.

AI Update, December 27, 2024: AI News and Views From the Past Week

AI Update, December 27, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order):

OpenAI outlines plan to shift into a for-profit public benefit corporation. OpenAI has announced plans to transition into a for-profit public benefit corporation (PBC) by 2025 to raise capital for advancing artificial general intelligence. The new structure will place control in a for-profit arm, while the existing nonprofit will retain equity but lose oversight. The nonprofit will focus on initiatives in healthcare, education, and science. This mirrors competitors Anthropic and xAI that operate as PBCs. However, Elon Musk and Mark Zuckerberg have filed motions to block the transition, citing concerns about governance and control. Importance for marketers: OpenAI's restructuring could accelerate AI advancements, providing marketers with more powerful AI tools for automation, content creation, and customer engagement.

DeepSeek-V3 open-source AI model surpasses Meta's Llama and Qwen. DeepSeek has unveiled DeepSeek-V3, an ultra-large open-source AI model with 671 billion parameters that outperforms Meta's Llama 3.1-405B and Qwen 2.5-72B in benchmarks. Its mixture-of-experts architecture activates select parameters, improving efficiency. The model excels in Chinese and math-centric tasks, challenging even closed systems like GPT-4o. Despite its $5.57 million training cost—significantly lower than competitors'—DeepSeek-V3 is accessible through Hugging Face and GitHub. Importance for marketers: DeepSeek-V3 expands affordable AI options, allowing marketers to integrate cutting-edge AI for analytics and content creation without relying on costly proprietary models.

Sam Altman seeks feedback from users to shape OpenAI's 2025 roadmap. OpenAI CEO Sam Altman used X to gather user suggestions for improving OpenAI's products in 2025. Suggestions included family accounts with child-friendly guardrails, better voice-chat features, and enhancements to Sora, OpenAI's text-to-video model. This follows a turbulent year involving legal disputes with Elon Musk and record-breaking $6.6 billion in funding. Altman's outreach underscores a focus on user-driven innovation and product refinement. Importance for marketers:

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AI Update, January 10, 2025: AI News and Views From the Past Two Weeks

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Catch up on select AI news and developments from the past couple of weeks. Stay in the know.

How to Use Generative AI for Personalized B2B Outreach

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Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

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What's In/What's Out in 2025: The Marketer's Version

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US CMOs' Budget Plans for the Year Ahead

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Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.

The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

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Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Update, December 20, 2024: AI News and Views From the Past Week

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Catch up on select AI news and developments from the past week or so. Stay in the know.

AI's Impact on Product-Content Orchestration in B2B Marketing

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Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

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AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.

What Exactly Do Marketing Operations Professionals Do?

What Exactly Do Marketing Operations Professionals Do?

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists.

The Top Challenges of Repurposing, Accessing, and Measuring Digital Content

The Top Challenges of Repurposing, Accessing, and Measuring Digital Content

Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.

Five Ways to Unleash the Power of AI in B2B Email Marketing

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Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.

AI Update, December 13, 2024: AI News and Views From the Past Week

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How Marketing Data Validation Is the Key to Successful Campaigns

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Measuring What Matters: Use Data for Effective Marketing

Measuring What Matters: Use Data for Effective Marketing

There are secrets hiding in your metrics—but many marketers and small teams don't know what they are! Discover how to make data-driven decisions that support business goals in this 4-part mini-workshop with Katie Robbert and Christopher S. Penn.

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Email Marketing Friday Forum

Email Marketing Friday Forum

What's working in email today? Join three email marketing experts as they reveal new ways to reach your audience and build meaningful connections. From subject lines to metrics, deliverability, and better automated flows, this free Friday Forum has what you need to succeed in the year ahead! Sponsored by Validity.

The 2025 State of AI in B2B Video Marketing

The 2025 State of AI in B2B Video Marketing

Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, we'll unpack how companies of different sizes approach AI implementation, AI's real impact on video production costs and team efficiency, future predictions for AI's role in B2B video marketing, and so much more. Sponsored by Goldcast.

Advanced LinkedIn Ads: Evaluating & Optimizing Like a Boss

Advanced LinkedIn Ads: Evaluating & Optimizing Like a Boss

Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that cause your adspend to be higher than it needs to be—and how you can avoid these traps in 2025. Join AJ for the second (and final) live session from this hands-on, practical Working Webinar Series.

2025 Marketing Trends Friday Forum

2025 Marketing Trends Friday Forum

Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.

LinkedIn Ads: Getting Set Up for Success

LinkedIn Ads: Getting Set Up for Success

Attract the right buying audience with inexpensive and effective LinkedIn advertising! Join AJ Wilcox, THE LinkedIn ad expert, to get your account optimized to deliver high-converting ads to your target audience. You'll discover which types of ads to run, which metrics to pay attention to, and how to retarget your ideal customers in this first Working Webinar.

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