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AI Update, February 7, 2025: AI News and Views From the Past Week

AI Update, February 7, 2025: AI News and Views From the Past Week

Catch up on the latest AI news and developments, including US lawmakers proposing a ban on DeepSeek AI, Google releasing Gemini 2.0 to the public, and OpenAI launching a new reasoning model optimized for STEM fields.

Other notable updates include SoftBank's $3 billion annual deal with OpenAI, Anthropic challenging the public to jailbreak its AI with a new security system, and the EU's ban on high-risk AI applications. Additionally, California proposes a bill requiring AI chatbots to disclose they are not human, and Amazon plans to unveil a generative AI-powered Alexa during the Super Bowl.

Meanwhile, Apple cancels its AR glasses project, while Google tests an AI tool that can call businesses on users' behalf. Overall, these developments highlight the growing importance of understanding regulatory shifts and ethical considerations in the ever-expanding world of AI, especially for marketers using AI-driven platforms.

The Secret to Scalable B2B Marketing and Sales: Business Automation

The Secret to Scalable B2B Marketing and Sales: Business Automation

Many B2B businesses struggle to keep up with rapidly evolving market trends, such as automation, resulting in ineffective strategies.

Business automation simplifies processes and minimizes human intervention through advanced technology, leading to transformative results.

Case in point: Marathon Health generated $66 million in net-new pipeline and a 211% increase in buying growth after adopting an omnichannel approach with AI-driven tools.

Automation offers flexibility and scalability for B2B companies, improving efficiency and reducing human errors. It also boosts employee morale and improves relationships with partners, suppliers, and customers.

Automation directly supports marketing efforts by streamlining processes, personalization, content distribution, and providing real-time analytics.

Benefits include improved resource allocation, better data for decision-making, more time for strategic work, and faster lead response times.

How Concerned Are Americans About AI?

How Concerned Are Americans About AI?

According to recent research from YouGov, more than one-third of Americans believe AI may cause the end of human race on Earth.

The report, based on a survey of 1,110 adults in the US, shows that 36% of respondents are concerned about AI's potential impact.

While 72% of respondents are not worried about losing their jobs to AI, 53% say they are cautious about the advances in the technology.

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Personalization is increasingly recognized as a pivotal strategy in marketing for enhancing customer experiences. However, only 15% of senior marketing leaders say their companies are effectively implementing personalization tactics.

As a result, 74% of digital marketing leaders are ramping up their investment in personalization to improve strategies. It is crucial for CMOs to periodically audit their data management practices to ensure compliance and effectively apply AI-driven insights.

Strategic personalization can lead to significant improvements in customer experience and loyalty, as seen with examples from Citizens Bank and Wells Fargo. Transparency in data practices is also crucial for building trust with customers and soliciting their feedback to refine policies.

The State of B2B Influencer Marketing

The State of B2B Influencer Marketing

B2B firms face challenges with influencer programs, such as identifying and connecting with the right influencers and measuring results.

TopRank Marketing and Ascend2 surveyed 404 B2B marketing professionals in the US to learn about their influencer marketing priorities and challenges.

81% of respondents have a dedicated budget for influencer marketing and top priorities for improvement include audience targeting and ROI measurement.

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AI Update, February 7, 2025: AI News and Views From the Past Week

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More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

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Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

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AI Update, January 24, 2025: AI News and Views From the Past Week

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Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

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Upcoming Events

Content Marketer's Crash Course

Content Marketer's Crash Course

Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

AI Friday Forum

AI Friday Forum

New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.

Beyond Email: Tips to Get the Most Out of Marketing Automation

Beyond Email: Tips to Get the Most Out of Marketing Automation

Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue. Sponsored by Ortto.

3 SEO Insights and Tips for 2025

3 SEO Insights and Tips for 2025

Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.

The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

Email is the backbone of B2B marketing. And when your emails don't reach your target audience, your sales are lower than they should be! In this free webinar, discover the hidden threats of email delivery problems and how you can maintain strong email marketing performance. Sponsored by ZeroBounce.

Recent Events

How Employee Advocacy Brings the Human Back to B2B

How Employee Advocacy Brings the Human Back to B2B

Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates! Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost.

Social Media Measurement & Analysis

Social Media Measurement & Analysis

Frustrated by your social media metrics? Find out what the numbers are telling you about your posts, and use that info to refine your messaging to more effectively speak to the right audience. It's finally time to make sense of social media!

Content Marketing Measurement & Analysis

Content Marketing Measurement & Analysis

Lower your content's bounce rate and increase reader trust! Learn how to track your content's performance and measure reader engagement, so you can optimize your content marketing for more page views, longer read times, and deeper engagement.

Email Marketing Measurement & Analysis

Email Marketing Measurement & Analysis

Email marketing not quite delivering? Discover what your email metrics are telling you about your list, and how you can use that information to increase leads, make sales, raise awareness, and reach other business goals.

Foundations of Marketing Measurement

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