B2B buyers are influenced by personal decision drivers, like comfort with a vendor, instead of professional ones, like pricing.
A survey by Dentsu shows 52% of B2B buyers make purchases based on personal drivers, up from 35% in 2021.
Feeling safe signing a contract with a vendor is the top influence on purchase decisions. Brands with similar messaging are common.
In today's B2B market, your website is more than a digital brochure- it's a crucial part of your sales and marketing strategy.
Many companies underestimate the impact of their website on lead generation, conversions, and revenue. Properly allocating budget for website redesigns is essential for success.
Clear Digital's comprehensive guide to budgeting your website into your B2B strategy includes a budget calculator and key factors to consider for short and long-term goals.
The OKR goal-setting framework can be challenging to implement in a culture not used to team autonomy and alignment.
Leaders must understand how their approach needs to change to support OKRs. Five tips are outlined for achieving organizational success.
Leaders should let teams choose their own goals, not dictate what to do, reward learning and course-correction, provide access to customers, and model the desired behavior.
Catch up on AI news and developments from the past week:
NYT sends cease-and-desist notice to Perplexity. The New York Times demands Perplexity, an AI startup, to stop using its content without permission. Importance for marketers: AI companies must comply with copyright laws in content generation.
OpenAI launches ChatGPT for Windows. The new desktop app allows quick access to AI tool, boosting productivity. Importance for marketers: AI can now be integrated seamlessly into existing office setups for improved content creation, data analysis, and campaign management.
Google's NotebookLM adds customization for AI-generated podcasts. Personalize audio "deep dives" from uploaded documents. Importance for marketers: AI-driven audio content can be used for tailored engagement and thought leadership, enhancing content marketing strategies.
One-fourth of PR and communications professionals use generative AI tools for press releases according to a PR Newswire report.
The report, based on a survey of 665 professionals, shows 26% use AI, 42% are open to it, and 32% have no plans.
AI is used for headlines, body copy, and proofreading. Top challenges include low media pickup, targeting the right audience, and standing out.
Discover why strategic website redesign budgeting is crucial for B2B success and how to balance short- and long-term investments. Start planning now.
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.
Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.
Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.
Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.
Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
What's the best way to identify what motivates your audience? A/B testing! Anne Popolizio demonstrates how to create and test social media content so you can optimize your message and maximize ROI. Watch the step-by-step process that generates KPI data revealing exactly what drives your customers' behavior.
The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.
Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.
Your written word has the power to connect, inspire, and transform—and it's especially profitable in marketing! Join Ann Handley's fireside chat with author Geraldine DeRuiter to explore the joys and challenges of writing, the importance of storytelling, and how to build meaningful connections with readers.
Email delivery problems? Today's spam filters are getting stricter—and marketers are scrambling. But a lot of the popular advice about deliverability is misguided or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. Sponsored by Ortto.
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?
Don't let confusion kill your website's conversion. Lift conversion rates and increase leads with the perfect landing page! Oli Gardner (co-founder of Unbounce and founder of Outline) reveals the essential techniques and principles to use on your pages to capture a Web visitor's attention and direct their next move.
Eman Ismail shares email insights that connect with your audience, getting more opens, more clicks, and more sales. Don't let your brand's emails get lost in the overcrowded inbox. Stand out with these effective email marketing methods.
Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.
Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.
Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.
Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.