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Artificial Intelligence —December 12, 2025 — 10:00 AM ET

AI Update, December 12, 2025: AI News and Views From the Past Week

Catch up on the latest AI news and developments, including ChatGPT in-chat apps for brands like Spotify and Google's updates to AI Mode.

Marketers need to build chat-native experiences and rethink attribution as AI-powered discovery and conversion move inside conversations.

Google, Disney, and The New York Times are involved in legal battles over AI-powered content, while India proposes mandatory royalties for AI training on copyrighted material. The Agentic AI Foundation aims to create open standards for AI agents.

Marketing Strategy —December 11, 2025 — 10:00 AM ET

How CMOs Can Build Campaigns That Survive Launch Day and Legal Review

The SEC fined nine investment firms $1.24 million in September 2024 for violating marketing rules by using hypothetical performance, misleading claims, and lack of oversight. Regulators found flaws in campaigns that appeared successful in-market.

Creative teams face pressure to produce content quickly, but financial regulations haven't evolved at the same pace. Compliance delays can cause budget cuts, creative limitations, and increased risk. To avoid this, companies are integrating compliance into the creative process.

Integrating compliance means involving legal and compliance teams from the start, collaborating in real time, standardizing workflows, and using AI to flag risks. This allows for both creativity and regulatory readiness, giving confidence that campaigns can withstand scrutiny.

Communications —December 10, 2025 — 10:00 AM ET

What Makes for Great Customer Communication?

According to a survey by Broadridge, companies that excel in customer communication make it easy to talk to a real person and communicate clearly and consistently. To improve digital communications, respondents suggest clearer and more concise messaging, better support availability, and easier navigation.

Respondents prefer to receive account updates from businesses via email. The report is based on a survey of 4,018 US and Canadian residents aged 18 and older.

Businesses looking to improve customer experience should focus on communication and accessibility, as well as using email for account updates. Broadridge's survey of over 4,000 North Americans provides insights for companies seeking to enhance their digital communications.

Marketing Strategy —December 10, 2025 — 10:00 AM ET

How Brands Can Scale Faster, Smarter, and More Sustainably with Design Systems

Design systems can solve a common problem of duplication within companies, allowing teams to focus on more important tasks.

Successful implementation requires collaboration and a shared vision between top-down management and bottom-up team energy. This can lead to increased velocity, reduced duplication, and significant time and cost savings.

A well-managed design system, treated as an enduring capability rather than a one-time project, can provide a platform for consistent brand expression and keep companies moving forward with agility and purpose.

Marketing Content —December 9, 2025 — 10:00 AM ET

How Professional Services Marketers Are Approaching GEO

According to a recent study by Scribewise, 95% of professional services marketers believe it's essential for their content to be visible in AI searches. Additionally, 97% have already started implementing generative engine optimization (GEO).

The study, conducted in September 2025, surveyed 205 senior marketers from US-based professional services organizations. Of those who have begun a GEO strategy, 72% plan to fully implement it within six months.

67% of respondents plan to optimize web content and 63% plan to update their social media approach as part of their GEO strategy. However, 55% have only dedicated some existing budget and 42% have allocated a separate budget for GEO.

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Artificial Intelligence

AI Update, December 12, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Strategy

How CMOs Can Build Campaigns That Survive Launch Day and Legal Review

CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more.

Marketing Strategy

How Brands Can Scale Faster, Smarter, and More Sustainably with Design Systems

Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more.

Communications

What Makes for Great Customer Communication?

What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.

Artificial Intelligence

From Chaos to Control: Orchestrating AI Across Enterprise Marketing

Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.

Marketing Content

The New Rules of Brand Visibility: How to Get Your Content Cited in AI-Generated Answers

AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers. Read more.

Marketing Content

How Professional Services Marketers Are Approaching GEO

Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

Artificial Intelligence

AI Update, December 5, 2025: AI News and Views From the Past Two Weeks

Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

Public Relations

Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more.

Martech

How Natural Language Is Transforming Marketing Workflows

Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more.

Public Relations

From Flash to Function: How AI Is Powering PR and B2B Marketing Operations

PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more.

Advertising & Promotions

What Are the Attributes of Great Digital Ad Creative?

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

Marketing Strategy

Five Shifts to Help B2B Marketers Stop Marketing Like a Machine

Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more.

Event Marketing

The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster

Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact. Read more.

Marketing Strategy

How Often Should Brands Be Sending Messages?

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.

Upcoming Events

Online — December 16, 2025 — 2:00 PM ET

Meet Your New AEO Ally: The Press Release

Answer Engine Optimization (AEO) is the new SEO, driven by AI. And AI loves a good press release. Which means now's the time for Public Relations and Marketing to join forces! Together, you can turn the press release into a shared KPI and a pillar of your modern content strategy. Discover how in this free webinar. Sponsored by Notified.

Online — January 16, 2026 — 11:30 AM ET

Content Marketing Friday Forum

More outreach isn't always the answer. Instead, discover how to use Content Marketing to attract your ideal B2B prospects and buyers. At this Content Marketing Friday Forum, 3 experts reveal their secrets to creating content that educates your audience, builds trust, and gets them to take action. Sponsored by Canto.

Online — November 2, 2026 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic? Save 50% on your ticket! (Offer available through Dec 31 or until sold out)

Recent Events

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2026 B2B Marketing Strategies Friday Forum

AI is everywhere. But how exactly will you fit AI into your B2B marketing strategy for the year ahead? Join three expert-led sessions revealing proven workflows and automations that speed up and simplify your team's work so your brand can be more efficient, effective, and profitable. Sponsored by ZoomInfo.

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Behind the $18M: Event Setup and Workflows That Actually Worked in 2025

We ran 100+ events in 2025 that generated $18M in pipeline. Now we're showing you exactly how we built them. Join us as we walk through the actual setup behind our highest-performing events. You'll see the social creatives that drove registrations, the workflows we activate before launch, and the systems that make everything repeatable. Sponsored by Goldcast.

Online — Access Now

Decoding AI's Org-Wide Marketing Impact

How do you navigate the seismic shifts AI brings to marketing? chiefmartec Editor Scott Brinker, the renowned visionary mapping the martech universe, delivers his unfiltered perspective on this world-changing tech directly to you. Sponsored by Snowflake.

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GEO and SEO in 2026

Join us for this Ask an Expert group AMA event with Janet Driscoll Miller to get answers to YOUR questions about Generative Engine Optimization (GEO) and the future of SEO. Watch now.

Online — Access Now

Streamlining Creative Workflows: From Concept to Final Delivery

Your creative workflows not flowing as well as you'd like? Two leaders from Wrike reveal the processes and automation tools their teams use to produce high-impact creative work. Steal their playbook strategies to keep your own teams in sync and on task in this free webinar. Sponsored by Wrike.

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