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AI Update, May 17, 2024: AI News and Views From the Past Week

AI Update, May 17, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order):

OpenAI's New ChatGPT Mac App. OpenAI has launched a new desktop app for ChatGPT on Mac, with a Windows version coming later. The app includes features like voice chat and screenshot sharing. A notable feature is a keyboard shortcut for quick access to the chatbot. The app leverages the new multimodal GPT-4o model, enhancing response times and understanding. Early tests show the app's capability in generating code, providing email replies, and summarizing news. The voice-to-voice version will further enhance interaction.

Importance for marketers: The app's advanced capabilities can streamline content creation and data analysis for marketers. Its ability to generate insights from screenshots and provide contextual responses can aid in market research and improve productivity.

How Google’s AI Overviews Work. Google's AI Overviews appear in search results for complex queries, powered by a customized Gemini model and the Knowledge Graph. These summaries sometimes provide webpage links but may require users to click "Show more" to see sources. Concerns exist about AI hallucinations, as disclaimers about inaccuracies are not included. Despite this, Google aims to highlight verifiable information. The feature will roll out globally by the end of 2024.

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

Building buyer personas requires empathy, not just data, and AI shortcuts may not provide meaningful insights. B2B marketer Ardath Albee explains the benefits and limitations of using AI for personas.

AI-generated personas may be too high-level or too in the weeds to be useful. For better results, Albee suggests using ChatGPT and validating the information it provides. AI can enhance MVPs and "day in the life" scenarios for personas.

For more insights on AI for buyer personas, watch Albee's presentation on AI for Demand Gen Marketers and check out other resources in the series. AI can be a valuable tool, but it should be used with skepticism and validation.

Seven Guiding Principles for Noticeably Better B2B Marketing

Seven Guiding Principles for Noticeably Better B2B Marketing

Marketing is not simple - what works for one business may not work for another. Understanding customers and building mental availability is key.

Be distinctive and relevant, communicate widely with potential buyers, and maintain consistency over time. Don't forget to market your marketing to show its value.

Research and understand customers, stand out from the crowd, and prioritize reach over depth. Keep translating marketing's impact on the bottom line.

How Many Days a Week Do Hybrid Workers Want to Be in the Office?

How Many Days a Week Do Hybrid Workers Want to Be in the Office?

According to recent research, most employees who prefer hybrid work would like to spend 2-3 days in the office.

The report was based on a survey of 1,250 full-time employees conducted in April 2024.

Among those who prefer a hybrid setup, 41% want to work in-person three days a week and 27% want to work in-person two days a week.

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

There is a glitch in the B2B marketing matrix, presenting an opportunity for companies to fix it. Securing high-quality backlinks is crucial for ranking on Page One of search results. Unfortunately, most companies fail at link-building.

Google has declared backlinks as one of the two most important SEO factors for ranking. However, most companies resort to black hat tactics such as inorganic link stuffing and paid posts. This worked initially, but Google eventually caught on and penalized those who used these tactics.

The Google algorithm can differentiate between natural and paid backlinks. It rewards websites with high-quality backlinks from top-tier media outlets, but penalizes those who use manipulative link acquisition methods. Thus, SEO link-building has transformed into a PR job, and companies should consider hiring a digital PR agency for this task.

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AI Update, May 17, 2024: AI News and Views From the Past Week

AI Update, May 17, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.

Seven Guiding Principles for Noticeably Better B2B Marketing

Seven Guiding Principles for Noticeably Better B2B Marketing

Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

How Many Days a Week Do Hybrid Workers Want to Be in the Office?

How Many Days a Week Do Hybrid Workers Want to Be in the Office?

Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now.

CMOs: The Top Martech Challenges for B2B Enterprises

CMOs: The Top Martech Challenges for B2B Enterprises

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

Your Rebranding Blueprint for Brand Transformation

Your Rebranding Blueprint for Brand Transformation

Understand why and how you should redefine your brand to ensure market dominance. Embark on your rebranding journey with this compact guide and blueprint. Read now.

AI Update, May 10, 2024: AI News and Views From the Past Week

AI Update, May 10, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Use Across the Customer Journey Means Aligning Across Teams

AI Use Across the Customer Journey Means Aligning Across Teams

The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.

Four Types of Webinars That Convert Prospects Into Customers

Four Types of Webinars That Convert Prospects Into Customers

How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.

How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.

The Top Marketing Challenges Small Businesses Face

The Top Marketing Challenges Small Businesses Face

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.

How to Strategize for the Rise of Text-to-Video AI

How to Strategize for the Rise of Text-to-Video AI

Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.

The Most Iconic Logos of All Time, According to Graphic Designers

The Most Iconic Logos of All Time, According to Graphic Designers

Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out.

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AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion

AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion

Brand awareness brings in your prospects. But if you want AI's help at the top of your funnel, you'll need more than a simple AI prompt. Andy Crestodina reveals the detailed AI prompts and frameworks you can use to widen your funnel, improve your message-to-market match, and increase conversions.

Shaping the Future of Marketing With Video and AI

Shaping the Future of Marketing With Video and AI

Gone are the days when traditional marketing methods could capture the attention of B2B audiences. Today's buyers wear 'ad blinders,' making them immune to advertising and generic outreach. Join us as top B2B marketing leaders reveal how they integrate cutting-edge AI with video to enhance their marketing workflows, driving efficiency and deeply engaging their target audiences to achieve remarkable results. Sponsored by Goldcast.

The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action

The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action

Effectively targeting your B2B market requires a deep understanding of your audience, so your marketing resonates with their needs. Jason Hunt uncovers the steps to using AI to gather market insights, create impactful content strategies, and build lead magnets that drive results.

Optimize Lead Generation With AI

Optimize Lead Generation With AI

Systematize your lead gen and nurturing workflows to identify where (and how) AI can benefit you the most. Pam Didner shares the AI-backed optimization strategies that reduce your workload, save you time, and improve your content—and how to program these tasks for repeated success.

Foundational ABM Building Blocks

Foundational ABM Building Blocks

Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. Discover how to manage the essential elements of ABM for success. Sponsored by ZoomInfo.

Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance

Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance

Marketers are increasingly turning to AI to drive results. But often, data protection and legal compliance are afterthoughts. Join Ruth Carter to discover how your company can use AI in marketing ethically while staying within the ever-evolving laws and regulations governing AI.

Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

Combine the superpowers of predictive analytics and AI to make better data-driven decisions. Christopher S. Penn uncovers the AI tools and techniques that predict your market's future so you can plan for cyclical ups and downs and design a successful marketing strategy around those predicted changes.

Building Out Your Small Business Demand Gen Strategy With AI

Building Out Your Small Business Demand Gen Strategy With AI

Small and medium businesses stand to gain the most from AI's time-saving technologies. But they also face unique challenges that larger companies don't have. Discover how SMBs can drive demand with AI, prepare proprietary data to safely use with AI, and build trust with customers.

MarketingProfs B2B Forum

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

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Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less

Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less

Customers increasingly favor self-education before contacting sales—giving you a remarkable opportunity to connect with your audience and contribute to revenue. Ardath Albee shows you how to create customer personas with AI and target your customers with personalized marketing strategies.

Accelerating AI's Impact Across the Entire Buyer & Customer Journey

Accelerating AI's Impact Across the Entire Buyer & Customer Journey

You're aware of AI's potential to revolutionize your demand gen programs. But how do you actually apply AI to achieve impact at scale? Matt Heinz shares real-world use cases and best practices to integrate AI across your marketing organization to enhance your customer's journey.

Demand Generation and AI: Conversion Trifecta or Dante's 9 Levels of Hell?

Demand Generation and AI: Conversion Trifecta or Dante's 9 Levels of Hell?

AI personalization can improve your demand gen results—but you have to be careful where you focus your efforts. Kenda Macdonald takes a deep dive into what you should be personalizing in your demand gen, what you can safely ignore, and how to use AI for more effective personalization.

AI for Demand Gen Marketers

AI for Demand Gen Marketers

Join MarketingProfs April 24 – June 26 for AI for Demand Gen Marketers, the online event for marketers who want to see real, meaningful improvements to their demand and GTM programs using the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

Advanced Reporting and Automation

Advanced Reporting and Automation

Explore advanced GA4 reporting with automation, Data Studio, and AI. You'll connect GA4 data with Data Studio (Google Looker Studio), set up automated report delivery, and leverage Google's AI for deeper analysis and predictions.

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