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The Top Areas B2B Marketers Expect to Increase Spend On

The Top Areas B2B Marketers Expect to Increase Spend On

B2B marketers in the US plan to increase budgets for tech, data, and events according to recent research from Plural Strategy.

The report is based on a March 2024 survey of US B2B marketers. Tech and data are expected to have the biggest budget increases, while traditional media may decrease.

Events are expected to gain importance, with a focus on maximizing existing events rather than adding new ones. Video and social media are predicted to be the most important formats.

Customer Data Platforms for the Modern Marketer

Customer Data Platforms for the Modern Marketer

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms, showcasing the growth and importance of CDPs in the past decade.

Successful global organizations are widely adopting CDPs for their customer data strategy, allowing for real-time data collection and activation across channels.

CDPs are a crucial element in modern tech stacks, supporting data-driven strategies and providing adaptability to changes such as AI and privacy regulations.

AI Update, May 24, 2024: AI News and Views From the Past Week

AI Update, May 24, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order):

Truecaller and Microsoft to Enable AI Voice for Answering Calls. Truecaller, in partnership with Microsoft's Azure AI Speech, will enable users to create AI versions of their voices to answer calls. This new feature builds on Truecaller's AI Assistant, introduced in 2022, which screens incoming calls and informs users of the call's purpose. The AI voice is generated from a user-recorded clip, enhancing personalization.

Importance for marketers: This development showcases the potential of AI in enhancing customer interactions by adding a personal touch. Marketers can leverage similar technologies to create more personalized and engaging customer experiences, thereby increasing customer satisfaction and loyalty.

AI Canít Write Thought Leadership (But It Can Do Something Else)

AI Canít Write Thought Leadership (But It Can Do Something Else)

Thought leadership is not just any content you create, especially if it's written by AI. It should be personal and based on your beliefs, according to Andy Crestodina.

While thought leadership is an important part of your content strategy, it's not the only type of content you should create. Instead, focus on strong opinions and original research for potential 10x performance at the top of the funnel.

Avoid using AI for the actual writing of your thought leadership as it lacks a point of view. Instead, use it to generate ideas and prompts based on your defined persona, and then add your own opinions and voice to create truly engaging content.

Telling a Story With Data: Four Essential KPIs to Share With Boards

Telling a Story With Data: Four Essential KPIs to Share With Boards

Board members are often excited about your business and its future. Presenting accurate KPIs is crucial.

Key KPIs to share with the board include sales-qualified leads, closed won revenue, customer lifetime value, and customer acquisition cost.

Transparency and flexibility in presenting data is important, as well as having a backup plan. Consistent reporting can reveal trends and drive success for both the business and the board.

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Customer Data Platforms for the Modern Marketer

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The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

AI Update, May 24, 2024: AI News and Views From the Past Week

AI Update, May 24, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Canít Write Thought Leadership (But It Can Do Something Else)

AI Canít Write Thought Leadership (But It Can Do Something Else)

Hot take: All that content youíve been creating? Itís not thought leadership. Or at least most of it isnít, especially if you leave the writing to AI.

Telling a Story With Data: Four Essential KPIs to Share With Boards

Telling a Story With Data: Four Essential KPIs to Share With Boards

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The Top Benefits of Customer Behavioral Signal Data for Marketing

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Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

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Keeping Pace: How Agile Content Marketing Wins in a Fast-Changing Digital World

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How Many Days a Week Do Hybrid Workers Want to Be in the Office?

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Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.

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CMOs: The Top Martech Challenges for B2B Enterprises

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Your Rebranding Blueprint for Brand Transformation

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Foundational ABM Building Blocks

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Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. Discover how to manage the essential elements of ABM for success. Sponsored by ZoomInfo.

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Marketers are increasingly turning to AI to drive results. But often, data protection and legal compliance are afterthoughts. Join Ruth Carter to discover how your company can use AI in marketing ethically while staying within the ever-evolving laws and regulations governing AI.

From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

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Lead Generation Friday Forum

Lead Generation Friday Forum

Every marketer wants to know: What's the best way to find leads? There are plenty of ideas out there... but not all methods are created equal. Don't blindly follow what your competitors are doing. In this free event, three lead gen experts share their unique methods to attract qualified leads to your business. Sponsored by Skyline.

Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success

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Combine the superpowers of predictive analytics and AI to make better data-driven decisions. Christopher S. Penn uncovers the AI tools and techniques that predict your market's future so you can plan for cyclical ups and downs and design a successful marketing strategy around those predicted changes.

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AI for Demand Gen Marketers

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Join MarketingProfs April 24 – June 26 for AI for Demand Gen Marketers, the online event for marketers who want to see real, meaningful improvements to their demand and GTM programs using the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

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